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Twitter Analytics Reveal Low Reach, Suspect Engagement

Twitter Analytics Reveal Low Reach, Suspect Engagement

By Chris Crum August 29, 2014

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users …

Vine Adds Feature It Should Have Had From Beginning Vine Adds Feature It Should Have Had From Beginning

Vine just announced the launch of a new feature that the app should have had from the beginning – the ability to use videos you’ve already created in Vines. It’s available for iOS. Vine explains: “In addition to your phone’s …

Twitter Gives Verified Users More Features Twitter Gives Verified Users More Features

Twitter announced some new features for verified users, making verified status all the more sought after by those who haven’t been graced with the illustrious blue circle with a checkmark in it. Verified users are getting alerts when other verified …

Twitter Releases Promoted Video In Beta Twitter Releases Promoted Video In Beta

Twitter announced the beta test of a new Promoted Video offering for advertisers after testing Video Cards earlier this year. The tests, the company says, have shown that tweets containing native Twitter video generate more engagement and video views. Twitter …

Twitter Launches Objective-Based Campaigns, Pricing Twitter Launches Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Twitter Acquires Machine Learning Company Madbits Twitter Acquires Machine Learning Company Madbits

Twitter has made another acquisition, picking up Madbits, which specializes in deep learning/machine learning, and has been working on technologies that can help extract information from raw media, such as images. This is the kind of thing that a company …

Big Social Networks Looking To Help You Sell Big Social Networks Looking To Help You Sell

For years, businesses have struggled with how to get the most out of social media. For businesses that sell products online, it’s a very interesting time in the space. Facebook, Twitter and Pinterest all appear to be opening up new …

Twitter Announces CardSpring Acquisition Twitter Announces CardSpring Acquisition

Twitter announced that it has agreed to acquire payments infrastructure firm CardSpring. The company helps merchants work with publishers to create online-to-offline promotions. This seems like a good fit as Twitter moves further and further into the realm of ecommerce. …

Twitter Launches Analytics For Organic Tweets Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users have viewed and engaged with their organic tweets. The dashboard lets …

Vine Adds Loop Counts, Redesigns Feeds Vine Adds Loop Counts, Redesigns Feeds

Twitter’s Vine announced that it is now showing loop counts on its iOS and Android apps, and on the web, to show how many times people have looped a video. The loop counts also appear on Vine embeds around the …

'Buy Now' Button Spotted In Tweets 'Buy Now' Button Spotted In Tweets

It looks like Twitter users may soon be able to purchase items directly from tweets. And after the launch of mobile app-install ads, why not? A “Buy Now” has been spotted within the Twitter mobile app. Re/code shows tweets with …

Twitter Is Acquiring TapCommerce Twitter Is Acquiring TapCommerce

Twitter is acquiring mobile retargeting company TapCommerce, as first reported by Re/code . While not officially disclosed, the price is said to be “in the ballpark” of $100 million. TapCommerce and Twitter both just announced the acquisition in a blog …

Twitter Makes App Promotion Ads Widely Available Twitter Makes App Promotion Ads Widely Available

Twitter announced on Monday that it is expanding its mobile app promotion offering to all advertisers globally after beta testing it since April. The offering makes use of Twitter’s interest, keyword, TV, and Tailored Audience, gender, geo, language, and mobile …

Bing Adds New Twitter Search Features Bing Adds New Twitter Search Features

Bing announced on Friday that it is rolling out a feature that lets you search for specific Twitter profiles or hashtags. If you just do a hashtag search, it will give you results for recent tweets for it like so: …

Twitter Now Supports Animated GIFs Twitter Now Supports Animated GIFs

Twitter announced through its support account today that users can new share and view animated GIFs on Twitter.com, and in its Android and iPhone apps. Here’s proof: Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and …

Twitter Launches Website Tag For Remarketing Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who …

Twitter's Crashlytics Launches Beta Testing Tool Twitter's Crashlytics Launches Beta Testing Tool

Twitter’s Crashlytics announced a new beta distribution tool aimed at helping developers simplify the process of sharing apps with testers. They’re releasing it to iOS and Android developers after keeping it as a Crashlytics Labs project. Now, it’s fully supported …