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Big Social Networks Are Looking To Help You Better Sell Online

Big Social Networks Are Looking To Help You Better Sell Online

By Chris Crum July 18, 2014

For years, businesses have struggled with how to get the most out of social media. For businesses that sell products online, it’s a very interesting time in the space. Facebook, Twitter and Pinterest all appear to be opening up new …

Twitter Is Acquiring TapCommerce Twitter Is Acquiring TapCommerce

Twitter is acquiring mobile retargeting company TapCommerce, as first reported by Re/code . While not officially disclosed, the price is said to be “in the ballpark” of $100 million. TapCommerce and Twitter both just announced the acquisition in a blog …

Twitter Makes App Promotion Ads Widely Available Twitter Makes App Promotion Ads Widely Available

Twitter announced on Monday that it is expanding its mobile app promotion offering to all advertisers globally after beta testing it since April. The offering makes use of Twitter’s interest, keyword, TV, and Tailored Audience, gender, geo, language, and mobile …

Bing Adds New Twitter Search Features Bing Adds New Twitter Search Features

Bing announced on Friday that it is rolling out a feature that lets you search for specific Twitter profiles or hashtags. If you just do a hashtag search, it will give you results for recent tweets for it like so: …

Twitter Now Supports Animated GIFs Twitter Now Supports Animated GIFs

Twitter announced through its support account today that users can new share and view animated GIFs on Twitter.com, and in its Android and iPhone apps. Here’s proof: Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and …

Twitter Launches Website Tag For Remarketing Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who …

Twitter's Crashlytics Launches Beta Testing Tool Twitter's Crashlytics Launches Beta Testing Tool

Twitter’s Crashlytics announced a new beta distribution tool aimed at helping developers simplify the process of sharing apps with testers. They’re releasing it to iOS and Android developers after keeping it as a Crashlytics Labs project. Now, it’s fully supported …

Twitter Makes $230 Million Ad Deal With Omnicom Twitter Makes $230 Million Ad Deal With Omnicom

Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter’s MoPub exchange. The Wall Street Journal, which appears to have gotten an exclusive on the news, …

Don't Get Your Brand Muted On Twitter Don't Get Your Brand Muted On Twitter

After testing the feature for a while, Twitter announced the launch of its new Mute feature on Monday. It’s in the process of rolling out, so you should get it within the next few weeks if you don’t already have …

Twitter Officially Launches Mute Feature Twitter Officially Launches Mute Feature

Twitter was spotted testing a mute button feature a couple weeks ago. Now, the company has officially announced it. It appears in the iPhone and Android apps, as well as on Twitter.com. You can mute people from tweets or from …

Twitter Ads Get New Language Targeting Twitter Ads Get New Language Targeting

Twitter has been launching all kinds of ad features lately, including an app promotion suite, native ads on MoPub, the Website Card, the expansion of geo-targeting to more countries, and postal code targeting in the U.S. On Wednesday, the company …

Twitter: Brands 'Integral' To Regular Conversation Twitter: Brands 'Integral' To Regular Conversation

Twitter has released some new research about the influence of TV and brand-related tweets on consumer behavior. The study was done in partnership with the Advertising Research Foundation, Fox, and DB5. It sought to find how exposure to brand mentions …

Twitter Adds Postal Code Targeting In U.S. Twitter Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Twitter Revenue Up 119%, Monthly Active Users Up 25% Twitter Revenue Up 119%, Monthly Active Users Up 25%

Twitter just released its earnings report for the first quarter. This is its second earnings report as a public company. Revenue was $250 million, up 119% year-over-year, and up from $243 million the previous quarter. Net loss for the quarter …

Twitter Launches New Ad Unit To Drive Traffic Twitter Launches New Ad Unit To Drive Traffic

Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as “a new way for advertisers to easily surface website content within a Tweet and …

Twitter's MoPub Opens Native Ads To All Twitter's MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of …

Twitter Launches App Promotion Suite Twitter Launches App Promotion Suite

As expected, Twitter announced the launch of a new mobile app promotion suite, enabling app developers to use mobile app-install ads on Twitter, and throughout the MoPub Marketplace, which spans over a billion Android and iOS devices. The suite is …