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How Shoppers Use Twitter During The Buying Process

How Shoppers Use Twitter During The Buying Process

By Chris Crum March 27, 2015

Twitter is sharing some research from studies it conducted with Millward Brown and Crimson Hexagon about Twitter’s role in the buying process for shoppers. Twitter says its findings can help businesses maximize sales by “sending Twitter shoppers the right message …

Google And Twitter Partner On Search Again Google And Twitter Partner On Search Again

Google and Twitter have finally reached a new deal that will see Google indexing tweets in real time, according to a report from Bloomberg (and apparently confirmed by Re/code). The deal hasn’t been formally announced, and the terms are unknown. …

How The Nature Of Twitter Brand Mentions Is Changing How The Nature Of Twitter Brand Mentions Is Changing

Consumers are increasingly engaging with brands from their mobile devices as opposed to their desktop computers. Specifically, they’re increasingly doing so with the Twitter iOS and Android apps. While the web browser continues beat Android in this area, Android is …

Twitter Looks At Top New Year’s Resolutions Twitter Looks At Top New Year’s Resolutions

We’ve already seen Twitter’s dive into the most discussed topics of the year, as well as a third-party look at the most discussed news items on Twitter. Now Twitter is looking ahead to the new year. “Throughout 2014, we saw …

Twitter Runs Promoted Accounts In ‘Following’ List Twitter Runs Promoted Accounts In ‘Following’ List

Twitter is promoting accounts in people’s “following” lists, regardless of whether or not the person actually follows that account. This is starting to draw some attention and criticism, as some find it to be misleading. MasterCard appears to be the …

Twitter Gives Analytics Access To iPhone Users Twitter Gives Analytics Access To iPhone Users

Twitter opened up its analytics offering to all users back in the summer, giving people a better look at the engagement surrounding any given tweet. This was only for the desktop, however. Now, some are starting to be able to …

Sony Goes After Twitter For User Tweets Sony Goes After Twitter For User Tweets

Sony appears to be trying to sue just about anybody it can, who as anything to do with sharing materials from its now famously hacked emails. This includes news organizations, Twitter users, and now Twitter. Vice’s Motherboard reports that it …

Twitter Adds Mobile Targeting Options Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, …

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Twitter Gives Advertisers Answers Twitter Gives Advertisers Answers

In June, Twitter launched Mobile App Promotion. A bit later, its Crashlytics branch launched Answers, which it described as “mobile analytics you don’t need to analyze”. Later still, Twitter launched its Fabric platform, which includes Answers. In the meantime, Twitter …

Twitter Adds Photo Filters On iOS, Android Twitter Adds Photo Filters On iOS, Android

In what might be considered another anti-Instagram move from Twitter, the company is rolling out new photo filter options on its mobile apps for iOS and Android. The company didn’t make a huge announcement about it, but mentioned it in …

Twitter Makes Efforts To Combat Harassment Twitter Makes Efforts To Combat Harassment

Twitter just announced that it’s making some changes to how it handles harassment, which has become a pretty big problem on the Internet at large, but especially on Twitter where most interaction is public. Specifically, Twitter is improving its in-product …

Twitter Tests Card-Linked ‘Offers’ With A Few Brands Twitter Tests Card-Linked ‘Offers’ With A Few Brands

Twitter announced that it’s testing a new offering for advertisers called Twitter Offers, whicn enables them to provide card-linked promotions to users. When a Twitter users sees a Twitter Offer in their timeline, they can add it to their credit …

Vine Keeps You From Missing Your Favorites Vine Keeps You From Missing Your Favorites

Twitter’s Vine announced the addition of a new favoriting feature, which allows you to select your favorite accounts, so you won’t miss Vines from them. You’ll see a little star icon in the top right corner of users’ profiles, which …

Twitter Now Indexes Every Tweet Ever Twitter Now Indexes Every Tweet Ever

Twitter’s search engine just got a lot more comprehensive. It’s long been a helpful tool for real-time search, but now it’s going to be a lot better at surfacing historic content. The company announced on Tuesday that it now indexes …

Twitter Talks About New Features It’s Working On Twitter Talks About New Features It’s Working On

Twitter held its Analyst Day conference on Wednesday, where it discussed some new features it’s working on, and will launch in the coming months. For example, starting sometime in the first half of next year, you’ll be able to recored, …

Bad News For Those Looking For More Twitter Traffic Bad News For Those Looking For More Twitter Traffic

Twitter seems to have a real user growth problem, and it’s scaring away investors. Meanwhile, it’s making changes that a lot of its loyal users don’t really like, and it’s sending less traffic to websites. Simply put, there’s not a …