Quantcast
 
Twitter’s MoPub Opens Native Ads To All

Twitter’s MoPub Opens Native Ads To All

By Chris Crum April 22, 2014

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of …

Ellen Breaks Twitter Record At Oscars Ellen Breaks Twitter Record At Oscars

A tweet from Ellen DeGeneres during the Oscars on Sunday night – a photo of her with eleven other celebrities from the audience (taken by Bradley Cooper) has set a new record for retweets. It even crashed Twitter at one …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Twitter Launches Marketing Platform Program Twitter Launches Marketing Platform Program

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Twitter Tries A More Facebook-Like Look For Profiles Twitter Tries A More Facebook-Like Look For Profiles

Twitter and Facebook have been becoming more and more like one another for years, and the trend continues with a new design Twitter is testing for its user profile pages on the desktop. It’s unclear just how many people are …

Twitter Earnings Released, Revenue Up 116% Twitter Earnings Released, Revenue Up 116%

Twitter just released its earnings report for Q4 and fiscal year 2013, its first such report as a public company. Revenue for the quarter was up 116% year-over-year at $243 million. For the year it was up 110% at $665 …

Twitter Bought 900 Patents From IBM Twitter Bought 900 Patents From IBM

Twitter has acquired over 900 patents from IBM. The deal, which includes a cross-license agreement, was made last month, but the two companies have now formally announced it. IBM has received more patents in the U.S. than any other company …

Twitter Launches Card Analytics Dashboard Twitter Launches Card Analytics Dashboard
· 1 Comment

Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing. That includes tweets with pictures, videos, content previews, deep links …

Twitter Tailored Audiences Get New Capabilities Twitter Tailored Audiences Get New Capabilities
· 1 Comment

Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Twitter Announces Date For First Earnings Release Twitter Announces Date For First Earnings Release

Twitter has announced a date for its first official financial results release as a public company, and a time for the corresponding conference call. This will mark the beginning of a new quarterly saga for the company in answering to …