Twitter announced the launch of a new private message feature that lets you easily share a tweet via direct message. Users will start seeing a new “Message” button on tweets for this purpose.

Twitter actually announced this all the way back in November of 2014, but is just now getting around to the roll-out. It’s slightly different than the original announcement, but is basically the same.

“Every day, millions of people send Direct Messages to communicate privately with friends, family, experts, brands, and anyone else they find interesting on Twitter,” says product manager Somas Thyagaraja. “In fact, we’ve seen the number of messages sent grow over 60% in 2015. And the number of Tweets shared privately has grown even faster, at 200% in just the second half of last year.”

“With all this interest, we’ve also heard from many of you that it could be easier to share a Tweet using Direct Message,” adds Thyagaraja. “So now — in just a few taps — you can share unique Twitter content from your timeline right into your private conversation.”

The button is available starting today on iOS and Android.

Image via Wikimedia Commons