Twitter Opens ‘Flight School’ To All Marketers

Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages. Flight School was originally launched in 2014 for agencies. In the meantime, 1,500…

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer…

Twitter’s Expected Evolution Could Be Great For Businesses

Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It’s always been famous for 140 characters, but in the coming months, it’s poised to expand that limit greatly. From a business perspective, do…

Twitter Gives Developers New ‘Playbook’

Twitter announced the launch of a new “playbook” for app developers with the first installment being published so far. The playbook includes what Twitter describes as a series of how-to guides that walk developers through the process of building an…

Here’s What Twitter CEO Jack Dorsey Says About Longer Tweets

Reports emerged this week that Twitter is readying the launch of longer tweets. Word is that they will eliminate the 140-character limit and expand it to possibly 10,000 characters, which would parallel the recently increased limit on direct messages. CEO…

Twitter Is About To Let You Use A Lot More Than 140 Characters

There have been rumors for months that Twitter was considering expanding its character limit from the historic 140. From the sound of it, that’s going to happen really soon. According to a new report from Re/code citing multiple sources familiar…

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use them to drive more earned media and brand influence. The…

Twitter Launches Moments in Another Country

Twitter announced the launch of its new Moments offering in the UK – its third country. Moments launches in the UK today! https://t.co/heTLl0Sb4Y — Twitter Moments (@TwitterMoments) December 15, 2015 From a post on the Twitter UK blog: Here in…

Twitter To Show Ads To Logged-Out Users, Better Monetize Google Traffic

According to Twitter, over 500 million people look at Twitter without logging in, so to better monetize these “users,” it’s going to start showing them ads. At least some of them. AdAge reports that the company is testing showing ads…

Twitter Finds Faster Responses Lead To Greater Revenue

These days, more and more people are reaching out to businesses on social media channels seeking customer service. On Twitter, they expect businesses to be listening, and they expect to be helped in a timely fashion. That doesn’t always happen,…