Everyone’s Down on Twitter. Should Businesses Be?

Twitter reported its Q4 and full-year financials on Wednesday, and while they met or exceeded expectations on revenue and earnings, user growth stalled and threw up a huge red flag for investors. The company’s shares have plummeted to the lowest…

Twitter Earnings Out, User Growth Stalled

Twitter just released its financials for the fourth quarter, meeting Wall Street expectations on revenue and beating on earnings per share ($710 million and 16 cents respectively). However, the company failed to make an impact on its biggest area of…

Twitter: New Timeline Should Benefit Businesses

On Wednesday, Twitter confirmed reports of a new algorithmic timeline, but stressed that to enable it, users have to do so themselves in settings. In other words, the sky hasn’t fallen as many Twitter users would have had us all…

Twitter’s New Timeline Is Here (And You Have To Activate It Yourself)

Over the weekend, reports emerged that Twitter was readying a new algorithmic timeline that would come as soon as this week. Users freaked out for fear that Twitter was going to mess with their user experience. As things often do…

Twitter Announces New ‘First View’ Video Ads

Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service. “Each day, millions of people come to Twitter to engage in conversations about their passions and…

Reported Twitter Feature That People Don’t Have To Use Freaks Said People Out

On Saturday, BuzzFeed reported that Twitter is planning to introduce a new algorithmic timeline, and that this could happen as soon as this week. According to that, the timeline would reorder tweets based on what Twitter’s algorithm thinks users want…

Twitter Gives Some Users New GIF Feature

Twitter appears to be testing a new feature in its mobile apps (at least on Android) that gives users a way to quickly access GIFs to share with their followers. Some are seeing a GIF icon appear between the camera…

Twitter Rolls Out New Home Timeline On Mobile Web

Twitter announced that it is rolling out a new home timeline to people in 23 countries when they go to Twitter.com from their mobile devices. These countries include: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Japan, Kenya, India, Indonesia, Italy,…

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes…

Periscope Gets A Big Upgrade For Marketing

It was only a matter of time. Periscope live streams (and recordings) can now be played right inside of Twitter – from the timeline. This presents more opportunities for businesses to gain visibility and better utilize this tool, which has…