Twitter Moments Go AMP

Chris CrumSocial Media

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Twitter launched Moments last year as a way for users to quickly see stories in way that highlights important tweets and various other media posted to Twitter.

Twitter has considered Moments to be a major initiative in its ongoing effort to grow its user base. We'll see how that goes. The last earnings report showed growth had stalled.

Twitter made a Moments-related announcement on Wednesday, including that it will support Accelerated Mobile Pages (AMP). We knew Twitter was on board with the project, and now we know it will be applied to Moments before anything else. From the Twitter blog:

You can tap a link to a news article, blog, recipe, and more — directly from a Moment. When you’re done browsing, simply click out and jump back into the Moment where you’ve left off. People can now dive deeper into publisher content found in Moments, and publishers can continue telling their stories on their own websites, all while also accessing Twitter’s global audience. This expands possibilities for storytelling on Twitter, while providing more context for people.

Additionally, as part of our efforts to ensure that links load as quickly as possible, we collaborated with publishers and industry leaders to launch the AMP project, a new open source initiative to help publishers make incredibly fast mobile websites. Beginning with Moments, we will display the AMP versions of news articles when available.

You can see examples here and here.

Google, which started the AMP project, started sending search traffic to AMP pages last month. Other partners besides Twitter include LinkedIn, Medium, Pinterest, Nuzzel, Drupal, WordPress, and many more. You can see the whole list here.

Image via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.