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2006 Holiday Ecommerce Traffic Up

According to new research from Hitwise average daily visits to ecommerce sites from Thanksgiving through the Thursday before Christmas were up 5.9 percent compared to 2005. The days with the single biggest increases over last year were Cyber Monday the first Monday after Thanksgiving and Thanksgiving Day.

MySpace Becomes Latest UMG Legal Target
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Universal Music Group has filed a copyright violation lawsuit against social networking juggernaut MySpace.com. The case, filed in a U.S. District Court in Los Angeles, alleges that MySpace allows its users post to copyrighted soundtracks and music videos on their websites.

AdSense Now Offers Site Target Options

Jennifer Slegg informs us that Google has added new custom targeting channels for AdSense publishers. The new option allows AdSense users to label different ad units on their site, and allows AdWords advertisers to see this units and select them for their ads.

Target Marketing – Whats a Lead?

Many marketers believe generating more sales leads is the key to hitting revenue targets. That’s not always true. In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.

Target Audience Should Define Your Marketing Channel

Kevin Newcomb has details of Forrester Research’s analysis of how marketers should use different channels depending on the age of their target audience.

Google AdWords – Browse Sites to Target

Google Blogscoped posts an interesting explanation of the browse sites to target feature on Google AdWords that Inside AdWords announced on Friday.

AdWords Puts Sites On Target

Site-targeted ad campaigns can use an advertiser’s budget more effectively by focusing on those niches where the audience will have a greater interest in the marketer’s message.

Target Small Business Customers with Your Marketing

79 percent of small businesses shop online regularly, compared to 65 percent of online consumers, according to JupiterResearch.

Brand Names Target .Mobi Market

Mobile phones have become a common presence in society all over the world, and big name companies have raced to secure their presence on the .mobi domain. The approval of the top-level domain called .mobi created a section of the Internet focused on providing a place for websites optimized for the small screens of mobile phones.

SEO Tip: Use MSN For Target Practice

SEO Book author Aaron Wall has compiled a stellar beginner’s guide to search engine marketing and optimization and has posted it on his weblog. Among the more interesting suggestions Wall makes: make a “burnable” website for MSN and Yahoo!, as they’re much easier to game than Google.

MySQL Named As Possible Acquisition Target

As corporations continue to merge, sell out, and gobble each other up, analysts have identified the next likely targets in the software world: MySQL and Linux.

Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for.

Rooftop Ads On Target For Google Maps

It’s probably no secret to airline pilots, and perhaps to rubbernecking passengers, that Target stores near busy airports like Chicago’s O’Hare or New York City’s LaGuardia have a large bull’s-eye on their roofs. Supposedly intended to solidify branding while alerting travelers to a nearby location, Target’s building-as-an-aerial-billboard idea may be, um, on target once map services on Google, Yahoo, and MSN really take off.

Unlocking Sales Among Untapped Prospects

Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market.

Google Share Target Soars To $600

The sky may be the limit for many, but for Google it looks even higher, as analyst firm Piper Jaffray ups its prediction to $600 per share of GOOG.

Does Target Need a Blog?

Does Target need a blog? The short answer is Yes and No. A Customer Blog is Overkill for Target …

The Best Way To Save Money On Advertising – Target Locally

Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn’t with the ad. The problem is with WHO the ad reaches.

Antitrust Enforcers Target Realtor Internet Practices

The battle over online access to Multiple Listings Services pits traditional realtors against web-based ones.

Mueller: Our National Infrastructure Is A Soft Target

Speaking at the InfraGard 2005 conference in Washington DC, FBI Director Robert Mueller asked attendees to share information when attackers hit their firms.

Should You Steer Clients Towards Local Search?

When providing SEO/SEM services for clients (or doing it for yourself), do you target, or at least pay attention to the growing number of local search presences? If so, is this something you consider worthwhile and if not, would you ever consider doing so…?

How to Gain your Prospective Clients’ Attention and Generate the Leads You Need to Make Your Business a Success
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If you’ve ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention.