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Target Articles

eCommerce Gets a Wake Up Call
· 45

All the way back in 2006, the U.S. District Court for the Northern District of California ruled that Target could be sued over their site not being accessible to the blind. Now over half way through 2008, Target has reached a settlement with regards to the class action lawsuit that ensued.

Big Retailers Flunk Search Test
· 15

So, while perusing Google’s Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what’s so special about it, I googled it, only to embark on one frustrating journey.

Has Target Learned its Lesson?

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

JCPenney & M&Ms Get it, Scrabble and Target Don’t

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Target Gets Into Digital Music

Retailer Target is trying its hand at digital music with the launch of a SonyBMG album.

Target

The new album by John Legend, "Live From Philadelphia" is available exclusively at Target stores and in MP3 format at Target.com. The collaboration with SonyBMG is being powered by Hip Digital Media.

Target’s Social Media Not a Bullseye

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

Wal-Mart Leads Early Black Friday Traffic
· 6

The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Will Video Blogs be Outlawed?

I’m watching this case where Target is in trouble with California’s accessibility laws. I’m wondering when they will come after the videoblogging industry. Go to YouTube. If you’re deaf isn’t that entire site inaccessible?

Behavioral and On Site Targeting Factors
Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

What Traffic Sources Should You Target?

Recently I’ve read about otherwise sane Internet Marketers (also called SEO’s) targeting Digg comments at an attempt to direct traffic to a particular website. The first thing that came to mind was that running a campaign specifically to garner traffic from the comments of a techie social media site is probably not going to have a great ROI. I may be wrong, depending on your target market, but nonetheless blog posts abound SEO’s spending lots of time on ineffective strategies abound.

Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.

Which Social Technologies Will Target Your Customers

Many website owners know that their target market utilizes social technologies but few know to what extent and what technologies they should target. Forrester Research has helped by providing some insight into the minds of 10,000 online users within the report "Social Technographics®" released April 19th, 2007.

E-Vice Squads Target Second Life and Craigslist

The e-vice squads are a-crackin’ down – you’re not even allowed to have virtual fun anymore. The FBI considers breaking up Second Life gambling rings; Craigslist is packed with perverts; and YouTube just wusses out, a sin in itself.

Social Media – Target Demographics

Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.

Improving Odds of Connecting w/ Your Target Market

Kim Krause Berg had a interesting additional thought to my post about eye tracking. Her question, "What happens when your target market gets up on the wrong side of the bed?".

Even the Target Market Has Days Off
· 1
My husband, Eric, has been looking at me funny. He gazes at me all the time and I hate being stared at. Being mean as usual, I make him stop. Last weekend, I realized he’s been looking at me with a strange look in his eyes that I couldn’t intrepret. I’m mean, so last weekend I asked him why he keeps giving me weird looks.

He replied, “Because I’m not sure which Kim is present, so I’m looking harder to see who’s there.”

I laughed, because I don’t know either.

Don’t Forget Who You’re Trying to Target

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.

The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?

Insurgents Use Google Earth To Target British

During a raid on Iraqi insurgents, British Army intelligence made a chilling discovery. Insurgents were using Google Earth to locate soft targets at British bases in Basra.

RFID Billboards Target Mini Audience

Drivers of the charming little Mini Coopers may be invited to sign up for an interactive billboard promotion called Motorby, where RFID equipped keyfobs will change the message as these drivers approach the billboard.

GOOG Target Raised To $630

Nobody really wants to come out looking too Pollyanna on Wall Street, even if the numbers are there. An $800 per share Google is whispered, or tossed out at the pub and reeled back in by the words “just kidding.”

2006 Holiday Ecommerce Traffic Up

According to new research from Hitwise average daily visits to ecommerce sites from Thanksgiving through the Thursday before Christmas were up 5.9 percent compared to 2005. The days with the single biggest increases over last year were Cyber Monday the first Monday after Thanksgiving and Thanksgiving Day.

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