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Marketing Like Bing: The Farmville Example
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There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masses of people on the social network that you can potentially reach, and in ways that will allow them not only to engage with your brand in a comfortable setting, but with other Facebook ecosystems they are already engaging with.

A Look Back at SXSW 2010

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Spotify on the Future of Music Delivery
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I sat in on the Future of Music Delivery Keynote interview with Spotify CEO Daniel Ek and author Eliot Van Buskirk on the last day of SXSW Interactive. Buskirk’s covered the digital media industry for ten years in various publications. This keynote was not nearly as crowded as the Evan Williams one was at the beginning, but definitely kept a lot more people hanging around through its entirety.

Google’s Aardvark and Reasons for Social Search (from SXSW)

As you may know, Google recently acquired social search service Aardvark. I attended a panel on social search at SXSW this week, in which Max Ventilla, the service’s "Head Zookeeper" talked about not only the service, but what social search means for the industry in general.

Is Wikipedia on the Road to Becoming the Next DMOZ? (SXSW)
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There is no shortage of interesting sessions going on at SXSW Interactive in Austin, but one that was especially interesting was "Can Wikipedia Survive Popular Success and Community Decline?" – a presentation from USC Professor of Journalism Andrew Lih.

Liveblogging: Twitter CEO Evan Williams Keynote at SXSW

We’re here at SXSW Interactive waiting for the keynote with Twitter CEO Evan Williams who will discuss "The Next Generation of Social Media." There has been some speculation that an announcement of Twitter’s ad platform could occur at this event, but that may or may not happen. We’ll see.

Either way, I’ll be liveblogging the keynote below. Please forgive the inevitable typos.

Williams will be interviewed by Umair Haque of the Havas Media Lab."

Liveblogging starts

02:00:  Still waiting…

How the Crowd is Changing the News (SXSW)

Here at SXSW, we attended the session "CrowdControl: Changing the Face of Media or Hype?" At the end, one of the speakers asked the crowd, which they thought it was. Almost everybody responded with the former, while maybe one or two raised their hand for hype.

Liveblogging: SXSW Keynote: Valerie Casey

I’m sitting here in Exhibit Hall 1 waiting for the keynote to begin. I will be liveblogging/paraphrasing what is discussed (please excuse the inevitable typos).

Bio from the SXSW Booklet: Valerie Casey works with start-ups, governments, and companies all over the world on challenges ranging from creating new products and services to transforming organizational processes and behaviors….She is the founder and executive director of Designers Accord.
 

Liveblogging starts:

SXSW: Some Options for Making Money From Your Online Videos

At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as:

Pros

Microsoft Talks Google’s Privacy “Fails” at SXSW

At the keynote today at SXSW, Microsoft‘s Danah Boyd placed a lot of emphasis on Google’s privacy "fails" with Buzz.

Liveblogging: Danah Boyd (Micosoft Research) SXSW Keynote

I’m sitting here in the exhibit hall at SXSW getting ready for the opening remarks keynote, which is getting ready to get underway. It will be delivered by Danah Boyd of Microsoft Research

Her SXSW Bio: One of the world’s foremost authorities on social networks, boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and Society.

Note: Please forgive he typos that are sure to occur in this liveblog. Also keep in mind that this is paraphrased.

Possible Scenarios for Google in China @ SXSW

After a long morning of travel and SXSW preperation, WebProNews popped in on an interesting talk from writer and tech watcher, Kaiser Kuo (here’s his bio) about what might happen with the whole Google/China situation, which has essentially remained at a stand-still for the past two months, since Google made its famous announcement about a "new approach to China."

Facebook Connects Users with iPhone Apps
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Facebook Connect on the iPhoneOver the weekend, Facebook launched Facebook Connect for the iPhone and iPod Touch at SXSW. Developers area already taking advantage of Facebook Platform APIs to add social features to many iPhone applications.

Vote For Your SXSW SEO Sessions

The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up to the voting public to decide which sessions make it next. I’ve heard a bit of feedback from last year’s attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year.

Twitter And The Mark Zuckerberg Interview

When I arrived 15-minutes into the now famous interview of Mark Zuckerberg, CEO of Facebook, by BusinessWeek reporter Sarah Lacy the audience had already turned (it was two days ago and it still is the #1 topic of conversation on blogs and at SXSW, which is the conference that this happened at).

The Good And Bad Of Twitter At SXSW

If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status.  A utility is something that is always on, and essential.  To lose it would be to thrust yourself into the dark ages.  Water, electricity, gas … and Twitter.  Sound like an exaggeration? 

Not for anyone who has spent the last few days watching the incessant live twittering at SXSW.  Because not every reader is as tricked out in extreme geekdom as those at SXSW, here’s a brief description of Twitter:

SXSW Crowd Turns On Reporter
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BusinessWeek’s Sarah Lacy says she did her best interviewing Facebook CEO Mark Zuckerberg during yesterday’s SXSW keynote. The (hostile) crowd there begs to differ.

Add to the drama a quote destined for the annals of the Professional Journalism Hall of Fame, if there is such a thing, a message to the crowd from Ms. Lacy:

SXSW Swag

As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag."  It’s the canvas bag with all the brochures, flyers, magazines, and other assorted free stuff that you get as a registrant to the event. If you are registered for the Film, Interactive and Music events, you get three of these big bags …

No Facebook Music Details In SxSW Keynote

A keynote at SXSW Interactive with Facebook CEO Mark Zuckerman got a touch ugly when the crowd booed interviewer and BusinessWeek columnist Sarah Lacy for fawning over Zuckerman and her softball questions.

SXSW’s Mobile Pocket Guide

Just in time for SXSW, I am really pleased to announced that Cerado has launched a handy "Unofficial Pocket Guide" that is based on the beta of Cerado Ventana. It’s a mobile-friendly SXSW widget that gives you quick access to:

- People
– Agenda
– Books that authors will be signing in the book lounge
– FAQ

SXSW By The Numbers

Sxsw_2008_3

Paste Magazine’s Caren Kelleher has taken a look at emerging trends at SXSW and found that just as the conference is receiving increasing criticism for getting too big, 20% more bands than ever before have already been accepted to official showcases.  Kelleher counts 1594 bands in 2008 vs. 1331 in 2007.

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