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All Posts Tagged Tag: ‘sxsw’

Google Is Working On Making SEO Matter Less

At SXSW there was a session called, “Dear Google & Bing: Help Me Rank Better!” As previously reported, Matt Cutts was supposed to be there, but couldn’t make it due to his wife having foot surgery. He was still able to appear remotely, and during the session, he just happened to mention that Google is working on some things that …

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Foursquare Returns To Roots To Grow Ads (SXSW)

Foursquare got its start at the annual South by Southwest (SXSW) just as many of the great social media entities did that we enjoy today. Things are a little better than they were back in 2009 when Foursquare first appeared at the Austin media festival. Today they have over 20 million users and are looking for new ways to promote …

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Dell and YouTube Gear-Up For Major Coverage

Another important announcement from the 2012 South By Southwest (SXSW) festival, Dell and YouTube are partnering up for some major music festival coverages. These are events you won’t want to miss and these industry giants are making sure you don’t have to. Check out what the partnership has planned: * New Orleans Jazz & Heritage Festival (New Orleans) – April …

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SXSW’s Homeless Hotspots Draw Jon Stewart’s Ire

You might have heard about a recent “experiment” that took place at this year’s SXSW festival, as it sparked quite the controversy earlier this week. A marketing company called BBH Labs launched what they called a “charitable innovation experiment,” that on one hand gave “jobs” to about a dozen homeless in the area while providing a necessary service for festival-goers …

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Homeless Hotspots: Is It Dehumanizing?

In a time when everything has an app–when just about every company worth knowing about is mobile and everyone uses some form of social media–some would say digital services are their first priority. But should that priority come at the cost of another human’s dignity? Let us know what you think in our comments section. Some would say that is …

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PayPal Digital Wallet Unveiled At SXSW: Here’s 20 Minutes Of Demo

PayPal introduced a new digital wallet today at SXSW. “This is the future of what PayPal is going to be looking like over the coming months,” PayPal VP, Global Product & Experience, Sam Shrauger declares. He actually discussed the offering on the PayPal blog the other day. In that post, he ran down the following lis of what the new …

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Mass Effect Getting Anime Adaptation This Fall

Have you ever wondered what Mass Effect would be like as a movie? Well, it’s not a movie, but Funimation is making an anime based on the series. Announced last year, nobody really had any idea of what an anime adaptation of Mass Effect would look like. We finally get our first look today at SXSW where Funimation’s James Vega …

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Turntable.fm Gets Deals With All Four Major Labels

Turntable.fm has secured licensing deals with all four of the major record labels (Universal, Sony, Warner and EMI), which will obviously go a long way in making the service more useful to the mainstream. Chairman Seth Goldstein announced the news today at SXSW, and tweeted about it: excited to announce that we now have licenses in place w all four …

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Rdio Unveils “New Rdio” At SXSW

Rdio revealed a new version of the Rdio site and desktop apps today at SXSW. Included is new drag and drop playlist creation, more personalization features and the ability to create private playlists. There’s also a new look and feel, a single view for music, playlists and users’ networks. Users can see what their networks are listening to from the …

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“Homeless Hotspots” Organizers Defend Their Creation

“Homeless Hotspots” organizers are defending their marketing plan, saying it was done with only the best of intentions for the participants. As reported earlier, a controversial event at SXSW this year was the marketing plan by BBH Labs, which paired homeless participants with a MiFi device that allowed them to sell minutes of broadband use to attendees. The company claims …

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Homeless Hotspots Could Result in Numerous Public Health and Safety Risks

Marketing agency BBH Labs was been inspired to turn local homeless people into hotspots while attending the South by South West conference in Austin, Texas. Each homeless representative will be given a sign and a 4G connection to alert people of their location while they walk around and make connections for people in exchange for donations. This idea is sheer …

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“Homeless Hotspots” At SXSW Drawing Praise And Criticism

SXSW, the enormous annual event in Austin, Texas which merges art, music, and technology with a party atmosphere, is making headlines–and waves–with their latest event, “Homeless Hotspots“. Merging marketing with a charitable function, BBH Labs has hired several homeless individuals to become temporary mobile 4G hotspots. Each person wears a t-shirt with their name and a code which, when sent …

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