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Surveys Articles

SEO Budgets Grow, Google Tells You What To Avoid SEO Budgets Grow, Google Tells You What To Avoid
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Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available …

Mitt Romney in One Word: “Unicorn” Suspiciously Absent from the List
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If you could only use one word to describe Republican presidential candidate Mitt Romney, what would it be? Ok, do you have it? Good. If the word you’re thinking of is negative, you side with the majority in a new …

The Top 9 Reasons You’re A Terrible Facebook Friend [STUDY] The Top 9 Reasons You’re A Terrible Facebook Friend [STUDY]
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Let’s face it: Facebook is, by default, annoying. It’s basically a platform that gives people you don’t really care about the unfettered ability to share whatever word diarrhea they want, at any time of the day. And you have to …

Parents Overwhelmingly See Social Media as a Good Thing Parents Overwhelmingly See Social Media as a Good Thing
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Some psychologists and social science researchers would have you believe that Facebook is turning everybody’s children into drunken stoners. And narcissistic idiots, as well. I’m sure most people have had a parent ask them why they spend so much time …

Google+ Is Beating Facebook (At Least In Terms Of Customer Satisfaction) Google+ Is Beating Facebook (At Least In Terms Of Customer Satisfaction)
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This year, for the first time ever, the American Customer Satisfaction Index measured a few “newer” social networks (or, more simply, networks that aren’t Facebook). This included Twitter, LinkedIn, Pinterest, and Google+. And what do you know, Google+ shined. Call …

Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers

“Why do you buy advertising on Facebook?” That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay …

Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook
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Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad …

Women Use Facebook To Be Callous and Vindictive To Each Other, Sky Also Found To Be Blue Women Use Facebook To Be Callous and Vindictive To Each Other, Sky Also Found To Be Blue
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“Boys f*ck things up. Girls are f*cked up.” – Louis C.K. Girls can be really mean. And no, I don’t mean that girls are mean to guys – because guys are also really mean to girls, so that’s a wash. …

Sorry HBO, A Lot Of Cord Cutters Plan To Stay Cut Sorry HBO, A Lot Of Cord Cutters Plan To Stay Cut
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I kind of feel bad directing this at HBO, considering some of the amazing content they’ve pumped out over the last few years, it’s just that the words “cord cutter” engender thoughts of HBO, angry Game of Thrones fans, and …

Marketers Agree Facebook Is Vital, Facebook Ads Not So Much Marketers Agree Facebook Is Vital, Facebook Ads Not So Much
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A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). …

Think Before You Borrow: 85% Use iPhone On The Can, 4% While In The Sack Think Before You Borrow: 85% Use iPhone On The Can, 4% While In The Sack
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Next time you ask to borrow a friend’s iPhone, or decide to mess with his settings when he’s out of the room, remember this: That iPhone is probably filthy. No, seriously – we’re talking about all sorts of fluids. Electronics …

Mobile Games Survey: Nearly Half of Adults are Mobile Gamers

PopCap Games, the makers of casual mobile games such as Bejeweled, Peggle, and Plants vs. Zombies, today released the results of its poll on mobile gaming. Unsurprisingly, the market for mobile gaming is growing at breakneck speed. The poll also …

Local SEO Factors: Survey Attempts To Rank 90 Of Them Local SEO Factors: Survey Attempts To Rank 90 Of Them
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Portland-based David Mihm Web Design put out the results of a big local search survey, attempting to rank the top 90 local search factors that influence a business’ local Google rankings. It’s an interesting list, but it’s hard to say …

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and …

Looking For A Job? Want To Keep Your Job? Clean Up Your Facebook Activity Looking For A Job? Want To Keep Your Job? Clean Up Your Facebook Activity

Want an incentive to refrain from posting that bellybutton tequila shot picture from Vegas on Facebook? How about the fact that nearly half of company execs think that they should be monitoring your social media profiles before even considering you …

Almost Half Of Teens Are Still Texting And Driving Almost Half Of Teens Are Still Texting And Driving
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While only a handful of states in the U.S. have an outright ban on texting while driving, it’s widely accepted that the practice is dangerous and can lead to distracted driving. You’d be hard pressed to find anyone these days …

Hotel Guests Want Free Wi-Fi More Than Anything
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Back in the days before the Internet became an integral part of our lives, a hotel was simply a hotel, where not many criteria was involved, other than it having a bed to rest on overnight while traveling a long …

Teens Still Love iPhones, Says Survey Teens Still Love iPhones, Says Survey

In the next six months, a lot of things will change. The weather will shift, and fashions will follow accordingly. We’ll all be treated to (and hopefully have our film-lives changed by) highly-anticipated blockbusters like The Dark Knight Rises and …

Googler: Nobody Wants To Be Tracked Online Googler: Nobody Wants To Be Tracked Online

Last week, Google launched Google Consumer Surveys. These were designed both as a way for publishers to potentially make a bit of revenue, as well as a way to easily and cheaply collect market research. So far, at least Googlers …

Google Shows Consumer Surveys Made Easy Google Shows Consumer Surveys Made Easy

Are you looking for a fast easy way to do market research?

24% Of Young Techies Will Buy the New iPad [STUDY] 24% Of Young Techies Will Buy the New iPad [STUDY]

Apple’s new iPad hot off to a hot start, selling three million units in its first four days on the market. As of last Friday, the new tablet is now available in 35 countries around the world. And according to …