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Surveys Articles

Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook
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Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad …

Women Use Facebook To Be Callous and Vindictive To Each Other, Sky Also Found To Be Blue Women Use Facebook To Be Callous and Vindictive To Each Other, Sky Also Found To Be Blue
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“Boys f*ck things up. Girls are f*cked up.” – Louis C.K. Girls can be really mean. And no, I don’t mean that girls are mean to guys – because guys are also really mean to girls, so that’s a wash. …

Sorry HBO, A Lot Of Cord Cutters Plan To Stay Cut Sorry HBO, A Lot Of Cord Cutters Plan To Stay Cut
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I kind of feel bad directing this at HBO, considering some of the amazing content they’ve pumped out over the last few years, it’s just that the words “cord cutter” engender thoughts of HBO, angry Game of Thrones fans, and …

Marketers Agree Facebook Is Vital, Facebook Ads Not So Much Marketers Agree Facebook Is Vital, Facebook Ads Not So Much
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A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). …

Think Before You Borrow: 85% Use iPhone On The Can, 4% While In The Sack Think Before You Borrow: 85% Use iPhone On The Can, 4% While In The Sack
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Next time you ask to borrow a friend’s iPhone, or decide to mess with his settings when he’s out of the room, remember this: That iPhone is probably filthy. No, seriously – we’re talking about all sorts of fluids. Electronics …

Mobile Games Survey: Nearly Half of Adults are Mobile Gamers Mobile Games Survey: Nearly Half of Adults are Mobile Gamers

PopCap Games, the makers of casual mobile games such as Bejeweled, Peggle, and Plants vs. Zombies, today released the results of its poll on mobile gaming. Unsurprisingly, the market for mobile gaming is growing at breakneck speed. The poll also …

Local SEO Factors: Survey Attempts To Rank 90 Of Them Local SEO Factors: Survey Attempts To Rank 90 Of Them
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Portland-based David Mihm Web Design put out the results of a big local search survey, attempting to rank the top 90 local search factors that influence a business’ local Google rankings. It’s an interesting list, but it’s hard to say …

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and …

Looking For A Job? Want To Keep Your Job? Clean Up Your Facebook Activity Looking For A Job? Want To Keep Your Job? Clean Up Your Facebook Activity

Want an incentive to refrain from posting that bellybutton tequila shot picture from Vegas on Facebook? How about the fact that nearly half of company execs think that they should be monitoring your social media profiles before even considering you …

Almost Half Of Teens Are Still Texting And Driving Almost Half Of Teens Are Still Texting And Driving
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While only a handful of states in the U.S. have an outright ban on texting while driving, it’s widely accepted that the practice is dangerous and can lead to distracted driving. You’d be hard pressed to find anyone these days …

Hotel Guests Want Free Wi-Fi More Than Anything Hotel Guests Want Free Wi-Fi More Than Anything
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Back in the days before the Internet became an integral part of our lives, a hotel was simply a hotel, where not many criteria was involved, other than it having a bed to rest on overnight while traveling a long …

Teens Still Love iPhones, Says Survey Teens Still Love iPhones, Says Survey

In the next six months, a lot of things will change. The weather will shift, and fashions will follow accordingly. We’ll all be treated to (and hopefully have our film-lives changed by) highly-anticipated blockbusters like The Dark Knight Rises and …

Googler: Nobody Wants To Be Tracked Online Googler: Nobody Wants To Be Tracked Online

Last week, Google launched Google Consumer Surveys. These were designed both as a way for publishers to potentially make a bit of revenue, as well as a way to easily and cheaply collect market research. So far, at least Googlers …

Google Shows Consumer Surveys Made Easy Google Shows Consumer Surveys Made Easy

Are you looking for a fast easy way to do market research?

24% Of Young Techies Will Buy the New iPad [STUDY] 24% Of Young Techies Will Buy the New iPad [STUDY]

Apple’s new iPad hot off to a hot start, selling three million units in its first four days on the market. As of last Friday, the new tablet is now available in 35 countries around the world. And according to …

Amazon, Apple Enjoy Some Pretty High Customer Loyalty Amazon, Apple Enjoy Some Pretty High Customer Loyalty
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People appear to be really happy with Apple’s iPad/iPhones/iEverythings while Amazon.com has kept customers plump with satisfaction with Kindle offerings (and the copious amounts of other Stuff you can buy from the site), according to the results of a new …

iPad 3 Desired By Nearly One-Third Of Mobile Users iPad 3 Desired By Nearly One-Third Of Mobile Users
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We are less than a week from the expected launch of the iPad 3. Apple has sent out invitations to the event, and it’s set to take place at 10 am local time in San Francisco. Anyone who’s spent any …

eBook Readers Staying Home, Forgoing Visits To The Local Bookstore eBook Readers Staying Home, Forgoing Visits To The Local Bookstore

On one hand, the rapidly growing adoption of eBooks is great. I mean, anyone who has ever played with a Kindle has to be impressed by the convenience of the whole system. In only a few seconds after I decide …

Digital Coupons Help Atlanta Become Most Frugal City In U.S. Digital Coupons Help Atlanta Become Most Frugal City In U.S.

Atlanta knows how to save a buck or two, according to a new study from Coupons.com. In a survey released today identifying the most frugal cities in the United States, the Big Peach is the best at not spending a …

Kindle Fire Owners Want The iPad 3 [SURVEY] Kindle Fire Owners Want The iPad 3 [SURVEY]
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On a day where we saw some supposed leaked images of the iPad 3 emerge as well as heard a rumor about a 10-inch Kindle Fire in the pipeline, deal aggregator TechBargains.com unveils some pretty compelling information about who’s clamoring …

Google Loved By Both Men And Women, According To Desired Brands Survey Google Loved By Both Men And Women, According To Desired Brands Survey
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If you’re ever having a fight with your significant other, know that you can find common ground over your shared love of Google, Dove, and Southwest Airlines. Brand insight firm Buyology has just released the results of their 2012 Most …