WebProNews

Super Bowl Gives Hulu Big Brand Awareness Boost

Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen online, from November 1 to February 1, 2009, Hulu averaged about 300 mentions per day in the online community. 

Super Bowl Ads Drive Fans Online

The role the Internet plays surrounding Super Bowl Sunday activities continues to be an important one, with two-thirds of those who watched the game reporting they went online at some point during the day, according to comScore. Around 41 percent of respondents said they used the Internet during the actual game, while 33 percent logged on during halftime. Some of their Internet-related activities on game day included going online to watch this years Super Bowl ads (12%), while 8 percent said they viewed previous years ads.

Vote For Your Favorite Super Bowl Ad with YouTube

Well, the day is finally here after two weeks of anticipation. We've heard non-stop chatter about the Cardinals and the Steelers since they won their respective championship games. Now the two teams will meet in the biggest game of the year.

Advertisers Gear Up For Super Bowl

It’s that time of year again when America unites around the TV, rejoices in capitalism, and stuffs itself silly with food it shouldn’t eat. Ah, the Super Bowl. Preparations are being made, and the Internet is a huge playing a huge part. The Super Bowl’s a marketer’s dream because it’s one of the few times a year people welcome advertisers into their homes—so long as they’re entertaining. According to comScore, about a quarter of Super Bowl viewers say they prefer the ads to the game.

Traffic Due To Super Bowl Ads Analyzed

An analysis of site traffic following the Super Bowl has been released, and a number of companies' ads earned them huge increases in visitors.  But others experienced more minor fluctuations, and a handful even seemed to get ignored.

Salesgenie Criticized Over Super Bowl Ads

In the history of Super Bowl ads, there were those that got forgotten as soon as the game resumed.  There were those that got mentioned around the water cooler.  And then there were those that got a company called racist.  For examples of this last group, you can look to Salesgenie.com.

AOL And You Rank Super Bowl Ads

The only time of year when advertising receives as much hype as a sporting event means ad agencies kick it up a notch. So how do you think they did?

Super Bowl To Drive Fans Online

Seventy-five percent of U.S. Internet users will go online the day of the Super Bowl for stats, updates and Super Bowl ads according to comScore's annual pre-game survey. The majority of those who go online will do so before the game (82%) or after the game (61%). Twenty-nine percent said they would go online during the game or during halftime (28%).

Madden Game Picks Super Bowl Winner

EA Sports has predicted the outcome of Super Bowl XLII based on simulations using Madden NFL 08 video game.The New England Patriots will beat the New York Giants in a close game by the final score of 38-30. Skeptics may scoff at such a prediction but EA Sports has predicted the past five winners of the Super Bowl.

E*Trade Puts Eggs Into Super Bowl Basket

Super Bowl advertisements can rank among the funniest things on television; they're certainly some of the best commercials.  But people are once again considering how much they accomplish, as there's word that troubled E*Trade plans to spend around $5 million on two ads.