WebProNews

Google Super Bowl Ad = True Love and Traffic!

Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

Facebook And Google Get Most Visits During Super Bowl

The number of people who went online while watching the Super Bowl increased 2 percent this year to 14 percent, according to Nielsen. Time spent online for those multitaskers was up from 24 minutes last year to 29 minutes with much of that time spent on social networks.

Super Bowl Ad Tweets Determine Brand Effectiveness

As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.

Google Runs First Super Bowl Commercial

With millions watching, Google ran their first Super Bowl Commercial entitled "Parisian Love". If it looks familiar, that's because it's one of their "Search Stories" ads which was uploaded to YouTube back in November. You can check it out below... What did you think of the commercial? Tell us.

View Twitter Reaction Of Super Bowl Ads

Mullen and Radian6 have partnered to launch BrandBowl2010, a Twitter/Super Bowl event that combines tweeting, ad reviews and a number of rankings that will allow users to see near real-time ratings of the TV commercials airing during the game. Users can log on to BrandBowl2010 using their Twitter ID, tweet directly from the page, view tweets using the hashtag #brandbowl and see how other Twitter users are rating Super Bowl commercials.

Super Bowl Viewers Spend Game Time on the Web

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

Vote For Your Favorite Super Bowl Ads Online

Brand consulting and advertising firm Hanon McKendry is holding it second annual online Super Bowl ad poll. Viewers of the game will be able to visit superadbowl.com at the end of the first quarter to cast their vote for their favorite commercial. As votes are casts, the results will be compiled immediately and posted so fans will be able to see how their favorites compare to others.

GoDaddy Back in the News for Super Bowl Ads

Domain name registrar and web hosting provider GoDaddy appears to be really making a name for itself based on controversial Super Bowl ads. In fact, one could ponder whether or not the general public would have such a distinct idea of what GoDaddy even is, if it were not for its Super Bowl controversies. Something tells me that's just fine with GoDaddy. The company seems to feed off this stuff.

Pepsi to Skip Super Bowl for Social Media

Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads. Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece:

Super Bowl Gives Hulu Big Brand Awareness Boost

Hulu is making quite the name for itself. Super Bowl ads will do that. According to Brandon Eshman with Nielsen online, from November 1 to February 1, 2009, Hulu averaged about 300 mentions per day in the online community.