If there’s anything Americans love more than watching porn, it’s watching millionaires throw around a football.

It takes a big event for people to give up the porn for a bit, and apparently the Super Bowl is such an event. According to Pornhub (SFW), who routinely publishes “insights” about site traffic in relation to major events, the United States as a whole were watching 25% less porn during Sunday night’s big game.

And if you look at the regional markets of the teams involved in the game – Boston, Massachusetts and Seattle, Washington – you see an even bigger dip in porn watching (50% and 46%, respectively).

Though traffic stayed low throughout most of the Super Bowl in most markets, Pornhub did notice one point where traffic kicked back up a bit – halftime.

“Across the board, a slight relief from these overall game time traffic dips is noted around the mid-game mark when Ms. Perry was putting on her highly anticipated half time show which proved to be devoid of any nip slips. Despite the lack of wardrobe malfunctions, she did seem to do a pretty good job in getting the masses riled up, as these numbers suggest that viewers rubbed a quick one out then tuned back in for the last 2 quarters.”

I mean, those dancing sharks were pretty rowdy.

As soon as the game was over, porn consumption began to steadily rise. The biggest spike was in Massachusetts, as would be expected. Traffic in Seattle failed to grow to the same heights, and slowly trailed off, which is also unsurprising.

Images via Pornhub Insights