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All Posts Tagged Tag: ‘Social Media’

Women Use More Social Media, But the Gap Is Closing

Women Use More Social Media, But the Gap Is Closing

Social media use is higher than it’s ever been – across the board. This we know. But is there a marked gender difference in it? According to Pew, a gender gap in social media use still exists, but it’s shrinking. A recent study found that 80% of women use some sort of social networking site, compared to 73% of men. …

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StumbleUpon News Could Be Good News For Content Creators

StumbleUpon News Could Be Good News For Content Creators

What once was one of the biggest drivers of traffic to websites has been struggling a bit, but could be poised to make a significant comeback. In fact, it still is a significant traffic-driver for some sites, but it sounds like new corporate changes could create renewed focus, and that should only mean good things for websites that do get …

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Infographic Compares Meerkat & Periscope For Business

Infographic Compares Meerkat & Periscope For Business

Meerkat and Periscope both quickly made names for themselves with their live streaming apps launched earlier this year. A lot of businesses have been testing the waters and trying to figure out which if either (or both) are best for them. What are the differences? Is one better for something than the other? Which one should you use? Consider all …

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Facebook Gives You A Guide To Page Messaging

Facebook Gives You A Guide To Page Messaging

Earlier this month, Facebook launched Page Messaging, which gives customers more ways to send private messages to businesses and Page admins ways to manage and respond to them. Users can send Pages messages through local awareness ads, and Pages will see an attachment that shows the ad that prompted the message. Once a user initiates a conversation, the business can …

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Flipboard Gets New Video Ads

Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news comes from VentureBeat, which spoke with Dave Huynh, Flipboard’s head of advertising product. Ken Yeung reports: Participating brands will submit …

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Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

LinkedIn announced that it is changing Slideshare’s name to LinkedIn Slideshare, and introduced a new content curation tool for it called Clipping. Clipping lets users find and save slides from presentations to a clipboard while tapping into LinkedIn data to show more information about the person who created it for credibility’s sake. “There’s so much information at our fingertips today, …

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Pinterest Comments On Effects Of Uploaded Pins

Pinterest Comments On Effects Of Uploaded Pins

Online marketer Vincent Ng known specifically for his expertise in optimizing for Pinterest, wrote an interesting blog post pondering if pins that are uploaded (as opposed to pinned from a website) get less reach. If this were the case, it would certainly be worth noting, as it could have a major impact on your Pinterest marketing efforts. He pointed to …

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Report: Instagram Follower Growth, Engagement On The Decline

Report: Instagram Follower Growth, Engagement On The Decline

Much has been made about the incredible growth of Instagram and the emerging opportunities that come along with that. We’ve certainly done our part in spreading the word. Last week, Pew Research Center put out some findings out about social media use, including the stat that 59% of Instagram users use it every day. That’s compared to 49% last September. …

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Facebook Launches ‘Donate Now’ Call-To-Action Button

Facebook Launches ‘Donate Now’ Call-To-Action Button

Facebook announced the launch of a new call-to-action button for pages that enable users to give them money. This one is “Donate Now,” and is obviously aimed at nonprofits. Facebook said in a post on the Facebook for Business Page: We are excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages. Now, it’s easier …

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Will Facebook’s Dominance Of Social Ecommerce last?

Will Facebook’s Dominance Of Social Ecommerce last?

Facebook is (by far) the leading driver of social media referral traffic to websites and apps. That includes those selling products. While the social network completely dominates the landscape today, new research finds that other networks are growing much faster, while Facebook’s growth has become relatively stagnant. Are you comparable (to Facebook) benefits from other social media platforms when it …

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Facebook Is Now Testing GIFs for Page Posts, Ads

Facebook Is Now Testing GIFs for Page Posts, Ads

Back in May, Facebook finally started supporting animated GIFs in posts, but only those from personal accounts. A lot of Page admins were bummed about this because they recognized the potential to grab more attention and engagement from fans by using them. While most Pages are still going to have to wait a little longer, the company is now at …

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Pinterest’s Daily User Count On The Rise

Pinterest’s Daily User Count On The Rise

Earlier, we looked at research from Pew Research Center showing that more people are using Instagram every day. Well, the same is true for Pinterest. Interestingly, both companies are in similar stages with both having recently introduced advertising options and ecommerce features. According to the study, the proportion of online adults who use Pinterest has doubled since 2012, though like …

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