All Posts Tagged Tag: ‘Social Media’

Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday morning, and shows that Pinterest has plateaued and that StumbleUpon is the only platform besides Facebook to experience growth in …

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StumbleUpon Traffic Referrals Back On The Rise

Shareaholic has a new report out looking at social media traffic referrals from eight social networks in the last quarter. Out of those eight, only two – Facebook and StumbleUpon – showed growth over the prior quarter in terms of driving referrals to websites. This is good news for publishers looking for StumbleUpon traffic, as its share had been on …

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Pinterest Has Hit A Plateau As A Traffic Driver [Report]

Facebook drives a fourth of overall traffic to websites, while Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combine for just 2% of overall visits to sites. This is according to the latest quarterly Social Media Traffic Report from Shareaholic, which was just released. According to the report, the top eight social networks drove 31.24% of overall traffic to sites in …

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Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender)

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to help “guide” you in different directions. It’s essentially a nice way of presenting search recommendations. The company has been hard …

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Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. These stats have sparked a lot of discussion about video marketing throughout the industry. We caught up with marketing consultant …

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Sounds Like Facebook Messenger’s Payments Feature Won’t Be Around For A While

A payments feature in Facebook Messenger has been expected since at least last summer. In June, Facebook hired PayPal President David Marcus to run its messaging unit. The following month, the company reported its earnings for the second quarter, and on the conference call, CEO Mark Zuckerberg indicated that we’d be able to make payments with Messenger eventually. Here’s what …

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Why Facebook At Work Is Going To Have A Tough Time

Last week, we got our first look at Facebook at Work, the company’s new attempt at a business version of Facebook, mainly targeting the enterprise (at least for now). It lets workers stay up to date with what’s new and relevant at work, includes one-on-one and group messaging, lets users create and join groups to collaborate on projects, and enables …

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Facebook Accounted For 81% Of Sharing In Q4 [Report]

ShareThis just released its quarterly Consumer Sharing Trends report looking at both Q4 and all of 2014. It found that mobile social activity grew 28% year-over-year, driven mainly by tablets, which saw 49% growth. Q4 2014 Consumer Sharing Trends Report from ShareThis According to the report, Facebook accounted for 81% of all shares during Q4. On why Facebook saw such …

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Pinterest’s New Acquisition Should Help Its Search And Ad Offerings

Pinterest just announced that is has acquired the team and technology behind recommendation and commerce startup Kosei. The company says it will use he acquisition to accelerate its discovery and monetization efforts. “The team includes some of the best minds in machine learning, data science and recommendation engines, who’ve created a unique technology stack that drives commerce by making highly …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

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Your Brand’s Social Profiles Can Now Appear In Google’s Knowledge Graph

As some have noticed, Google has started displaying social media profiles in the Knowledge Graph area of search results pages for many brand searches. If you search for Wendy’s, for example, you can very clearly see links to their profiles on Facebook, Twitter, YouTube, LinkedIn, and Google+. The same holds true for Chase, Nike, Starbucks, and any other number of …

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