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Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but …

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity? Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …

You’re Going To Have A Hard Time Spamming Pinterest You’re Going To Have A Hard Time Spamming Pinterest

Spam has historically been a problem on Pinterest, but it’s becoming less of one, according to the company. That’s a good thing considering that it’s now getting into monetization, and offering advertising options. Have you noticed a significant decrease in …

Instagram For Business: Where To Start Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing …

Pinterest For Business: What Works Best Pinterest For Business: What Works Best

We’ve been talking a lot lately about optimizing for Pinterest search. Pinterest is, after all, the second leading driver of social media traffic referrals according to Shareaholic, and it has been significantly improving its search experience. Pinterest is now giving …

Facebook Releases New Product Ads Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. …

Facebook Organic Reach Compared By Post Type Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic …

What Not To Do To Increase Facebook Organic Reach What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. …

Pinterest Kills Affiliate Links, Upsets Users Pinterest Kills Affiliate Links, Upsets Users

Pinterest is killing affiliate links on its service, keeping existing pins in tact, but stripping the tracking from the URLs. Naturally, this is not sitting well with people getting income from them. As reported earlier by VentureBeat, affected Pinterest users …

Are You Grabbing Traffic From Flipboard? Are You Grabbing Traffic From Flipboard?

This week, Flipboard launched a new web version. It’s available for the desktop for the first time after being mobile-only since 2010. While it already has millions of users from phones and tablets, this opens it up to more people, …

Pinterest App Pins Let iOS Users Install Apps Pinterest App Pins Let iOS Users Install Apps

Pinterest announced the launch of new App Pins, a new type of Rich Pin for iOS apps, which lets users actually install apps directly from Pinterest. A spokesperson for the company tells WebProNews, “App Pins are the first truly actionable …

CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new …

What Google’s Twitter Deal Means For You What Google’s Twitter Deal Means For You

News came out last week that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index. The companies aren’t providing much in the way of details about the deal at this point, and …

Here’s What Netflix’s New Official Instagrammers Are Doing Here’s What Netflix’s New Official Instagrammers Are Doing

Back in September, Netflix announced that it was looking for “Grammasters” to become its official Instagrammers to travel around and shoot famous TV and movie locations for the official Netflix Instagram account. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot …

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Facebook Forces Marketers To Get More Creative Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to …

Google And Twitter Partner On Search Again Google And Twitter Partner On Search Again

Google and Twitter have finally reached a new deal that will see Google indexing tweets in real time, according to a report from Bloomberg (and apparently confirmed by Re/code). The deal hasn’t been formally announced, and the terms are unknown. …

Twitter Advertising Just Got Easier For SMBs Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve …

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools …

Here’s How The Top Super Bowl Ads Played On Social Media Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and …

Sasha Spielberg, Emily Goldwyn Debut Snapchat Show

Sasha Spielberg and Emily Goldwyn, daughters of famous producers Steven Spielberg and John Goldwyn, are now in the movie business! Well, kind of. The pair have debuted their series for mobile social platform Snapchat called Literally Can’t Even on Saturday. …