There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.
WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
Online retailer FancyDress.com is hosting what it claims is "the world's first interactive Twitter Séance or "Twéance" on October 30th - the day before Halloween.
The Twéance allows participants to nominate the names of their favorite "departed stars" along with a question they would like them to be asked by "renowned psychic medium Jayne Wallace." Participants are asked to simply tweet this to @tweance.
A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don't make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.
The survey found that 70% of marketers say they've never made a change to a product or marketing efforts based on feedback from consumers on social media sites.
We talk a lot about social media marketing - using social networks like Facebook and Twitter to market brands and drive traffic to sites. There is no question that these can be effective tools for doing both of these things.
Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I'd be surprised if that number hasn't increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.
Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn't quite work out that way in the firm's experiment however.
Nielsen explains its methodology:
It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.
A study from ad:tech Chicago and Q Interactive's "Women Channel" found that women don't seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.
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