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Instagram For Business: Where To Start

Instagram For Business: Where To Start

By Chris Crum February 20, 2015

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing …

Mari Smith Talks On Utilizing New Facebook Features Mari Smith Talks On Utilizing New Facebook Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools …

How SMBs Can Deal With Facebook’s News Feed Changes How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems …

LinkedIn Kills Products Tab On Company Pages LinkedIn Kills Products Tab On Company Pages

Back in November, LinkedIn launched “Showcase Pages” for companies to show off specific brands and products, which users can follow separately. Users can follow Microsoft Office specifically, for example, without having to follow Microsoft itself.

This Is How You Use Instagram To Sell Products This Is How You Use Instagram To Sell Products

Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products. Instagram recently launched its ad platform, but this …

AT&T's 9/11 Tweet Doesn't Succeed AT&T's 9/11 Tweet Doesn't Succeed
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While the mobile industry is being owned by Apple’s iPhone Event, one of the primary distributors of Apple’s flagship device is making news as well. The problem is, it’s not the for the same reasons as the upcoming iPhone 5S/C. …

You Can Now Use LinkedIn Sponsored Updates You Can Now Use LinkedIn Sponsored Updates
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LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via …

Oreo Outage Tweet Is Social Marketing Done Right Oreo Outage Tweet Is Social Marketing Done Right
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Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

Facebook Launches Preferred Marketing Dev Center Facebook Launches Preferred Marketing Dev Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. …

Twitter Advertising Gets Gender Targeting Twitter Advertising Gets Gender Targeting

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company …

HootSuite Announces Social Media Command Center HootSuite Announces Social Media Command Center
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HootSuite, the leading social media management platform used by companies to coordinate their marketing across multiple social networks, today announced it will now be offering Social Media Command Center services. According to HootSuite, the command centers are designed to centralize …

LinkedIn’s New Company Pages Officially Launch LinkedIn’s New Company Pages Officially Launch
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Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages …

HootSuite Announces Webtrends Analytics Integration HootSuite Announces Webtrends Analytics Integration

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. …

HootSuite Launches New Integrated Collaboration HootSuite Launches New Integrated Collaboration
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HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user …

HootSuite Acquires Social Management Startup Seesmic HootSuite Acquires Social Management Startup Seesmic
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HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been …

HootSuite adds support for another social network HootSuite adds support for another social network
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HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social …

Google Acquires Wildfire For Social Media Marketing Google Acquires Wildfire For Social Media Marketing
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Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services …