WebProNews

Conflicting Futures for Social Networks

It is being said that major social networks like MySpace and Facebook, and perhaps social networks as we know them have reached their climaxes in terms of usage and monetization. Om Malik says these networks are getting a "sanity check", citing new numbers from comScore: Today there are numbers out from comScore that indicate plateauing growth for the big two — MySpace and Facebook — in the U.S.

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

Social Media Marketing: Keep Your Pants On

There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.

Facebook Marketing Opportunities

I'm listening to a playback of Jeremiah Owyang's (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs. If you want to watch it it's free to members or it costs $129 straight up.

The Controversy of the SEMMYs

The Semmys has just been officially announced, and is a new award site for the best Search Engine Marketing, Search Engine Optimization and Social Media Marketing posts of the year, and is the brainchild of Matt at Small Business SEM.

SEMMY Awards Honor SMM, Viral Posts

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“.

What is Social Media Traffic Worth?

Fake Businesses Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was: hosted on another site named powersell_paypal2.jpg did not show payments but showed withdrawals Fake Business Statistics A lot of (mis)marketing techniques are more covert though, through the use of

How Much of a Distraction is Social Media?

In Friday’s post, I admitted the social media can be a waste of time.  I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing.  But as many of you have commented in the first post, social media is really not a waste o

Social Media as a Distraction

Social media is a waste of time.  There, I said it.  Yesterday, I read a long blog post by a guy I’ve never actually met.  Then I read all the comments.  Then I left a comment, offering advice he asked for. It made me no money.  It gave me no leads.  It helped me cross nothing off my to do list. I fell a few minutes “further behind.”

Comparing SEM and SMM

Colleague Kelly McCoy Williams sent me a great story in the Chicago Tribune about "conversation analysts," which features friend and blogger Jeremiah Owyang.