All Posts Tagged Tag: ‘social media marketing’

Sharing From Pinterest To Facebook Pages Now Easier

I recently wrote a long post looking at different types of content (mostly from social media) that you can embed on your blog. I remembered that you could embed pins from Pinterest, which I don’t think I’ve ever actually done, but wanted to include it nonetheless. When I went to Pinterest to grab an example, I realized the share button …

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How Brands Are Generating Engagement On Instagram

A shockingly low percentage of brands are using Instagram despite its potential for excellent engagement, according to Yesmail study we recently looked at. That will likely change over time, but for the time being, brands have a great deal to gain in a space that is significantly less crowded than Facebook. Are you utilizing Instagram in your marketing efforts? Let …

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Report Finds Shockingly Low Percentage Of Brands On Instagram

Yesmail has a new study out, which finds that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform is still quite low. The firm analyzed over 2,000 brands on social platforms and found that only 23% are on Instagram. “Restaurants lead the Instagram-adoption rate, beating CPG, retail and hotel brands. …

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Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing it for a long while now, but for a lot of smaller businesses, it’s just another thing to keep up …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Here’s What Netflix’s New Official Instagrammers Are Doing

Back in September, Netflix announced that it was looking for “Grammasters” to become its official Instagrammers to travel around and shoot famous TV and movie locations for the official Netflix Instagram account. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot famous TV&movie locals http://t.co/Cl5M0iRsnG https://t.co/y1sSzb4D6S — Netflix US (@netflix) September 29, 2014 Netflix now has its Grammasters, and they have indeed …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools specifically for Pages, which do create some potential for new opportunities. Which of Facebook’s recently added features do you find …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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LinkedIn Kills Products/Services Tab On Company Pages

Back in November, LinkedIn launched “Showcase Pages” for companies to show off specific brands and products, which users can follow separately. Users can follow Microsoft Office specifically, for example, without having to follow Microsoft itself.

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This Is How You Use Instagram To Sell Products

Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products. Instagram recently launched its ad platform, but this is a pretty good example of how a brand can use Facebook’s visual network without paying for it. It starts …

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