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How SMBs Can Deal With Facebook’s News Feed Changes

How SMBs Can Deal With Facebook’s News Feed Changes

By Chris Crum January 20, 2015

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems …

Oreo Outage Tweet Is Social Marketing Done Right Oreo Outage Tweet Is Social Marketing Done Right
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Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

Facebook Launches Preferred Marketing Dev Center Facebook Launches Preferred Marketing Dev Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. …

Twitter Advertising Gets Gender Targeting Twitter Advertising Gets Gender Targeting

Twitter does not have the kinds of targeting capabilities Facebook has when it comes to advertising. Twitter simply does not know as much about its users as Facebook does. It’s not really the way Twitter operates. However, as the company …

HootSuite Announces Social Media Command Center HootSuite Announces Social Media Command Center
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HootSuite, the leading social media management platform used by companies to coordinate their marketing across multiple social networks, today announced it will now be offering Social Media Command Center services. According to HootSuite, the command centers are designed to centralize …

LinkedIn’s New Company Pages Officially Launch LinkedIn’s New Company Pages Officially Launch
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Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages …

HootSuite Announces Webtrends Analytics Integration HootSuite Announces Webtrends Analytics Integration

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. …

HootSuite Launches New Integrated Collaboration HootSuite Launches New Integrated Collaboration
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HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user …

HootSuite Acquires Social Management Startup Seesmic HootSuite Acquires Social Management Startup Seesmic
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HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been …

HootSuite adds support for another social network HootSuite adds support for another social network
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HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social …

Google Acquires Wildfire For Social Media Marketing Google Acquires Wildfire For Social Media Marketing
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Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services …

HootSuite Integrates Instagram and SlideShare HootSuite Integrates Instagram and SlideShare

HootSuite today announced that it has added Instagram, SlideShare and two other social feeds to its growing list of integrated social features. HootSuite is a social media management platform often used by companies to coordinate their social marketing. The company …

Applebee's Social Media Marketing For The Loss Applebee's Social Media Marketing For The Loss
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The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, …

HootSuite & HubSpot Announce Partnership HootSuite & HubSpot Announce Partnership

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and …

Facebook Introduces The PMD Program Facebook Introduces The PMD Program
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Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful …

Facebook/Instagram Signal Social Marketing Shift Facebook/Instagram Signal Social Marketing Shift
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“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control …

Social Media Sells More B2B Leads [Infographic] Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after …