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social media marketing Articles
Oreo Outage Tweet Is Social Marketing Done Right

Oreo Outage Tweet Is Social Marketing Done Right

By Chris Crum February 4, 2013 | 2 Comments

Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

HootSuite Announces Webtrends Analytics Integration HootSuite Announces Webtrends Analytics Integration
By · October 2, 2012

HootSuite, a social media management platform used by businesses and organizations to organize their social marketing, announced today that its enterprise customers will now be able to take advantage of Webtrends Analytics, which will be integrated into the HootSuite software. …

Business
HootSuite Launches New Integrated Collaboration HootSuite Launches New Integrated Collaboration
By · September 26, 2012 · 1 Comment

HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user …

Business
HootSuite Acquires Social Management Startup Seesmic HootSuite Acquires Social Management Startup Seesmic
By · September 6, 2012 · 1 Comment

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been …

Business
HootSuite adds support for another social network HootSuite adds support for another social network
By · August 14, 2012 · 1 Comment

HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social …

Social Media
Google Acquires Wildfire For Social Media Marketing Google Acquires Wildfire For Social Media Marketing
By · July 31, 2012 · 1 Comment

Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services …

Business
HootSuite Integrates Instagram and SlideShare HootSuite Integrates Instagram and SlideShare
By · June 28, 2012

HootSuite today announced that it has added Instagram, SlideShare and two other social feeds to its growing list of integrated social features. HootSuite is a social media management platform often used by companies to coordinate their social marketing. The company …

Social Media
Noteworthy Videos
Applebee's Social Media Marketing For The Loss Applebee's Social Media Marketing For The Loss
By · June 6, 2012 · 7 Comments

The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, …

Social Media
HootSuite & HubSpot Announce Partnership HootSuite & HubSpot Announce Partnership
By · June 6, 2012

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and …

Business
In The Newsletter
Facebook Introduces The PMD Program Facebook Introduces The PMD Program
By · April 18, 2012 · 1

Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful …

Facebook/Instagram Signal Social Marketing Shift Facebook/Instagram Signal Social Marketing Shift
By · April 11, 2012 · 1

“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control …

Social Media Sells More B2B Leads [Infographic] Social Media Sells More B2B Leads [Infographic]
By · March 27, 2012

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after …

Facebook Offers Success Best Practices Facebook Offers Success Best Practices
By · March 3, 2012 · 2

At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have …

A Who's Who Of Social Media For Small Businesses A Who's Who Of Social Media For Small Businesses
By · February 12, 2012 · 3

You’re a small business and you don’t know which social media platform to use to successfully market yourselves. This handy infographic should help with that. Today’s infographic comes from Imbue Marketing and they want to help small businesses get the …

Facebook Sponsored Stories: Unavoidable For Brands? Facebook Sponsored Stories: Unavoidable For Brands?
By · February 4, 2012 · 6

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report] Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]
By · January 12, 2012 · 15

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology. …

Ads Come To The Facebook News Feed Ads Come To The Facebook News Feed
By · January 11, 2012 · 2

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though …

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