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All Posts Tagged Tag: ‘social commerce’

It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling, and will only continue that trend with Buyable Pins, it shouldn’t come as a huge shock that the study found …

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Payvment Shuts Down, Team Reportedly Acquired By Intuit

Facebook ecommerce platform company Payvment announced that it is shutting down as its team joins a new, unspecified company. The platform will be shut down on February 28. The company in question is Inuit, according to TechCrunch, though it’s unclear why this piece of information was left out of the announcement, and why Intuit itself did not make an announcement. …

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Pinterest Beats Facebook in Social Commerce

Pinterest is beating Facebook in the way of e-commerce, according to this nifty infographic. But it is important to recognize the source when analysing this data. Pinterest users spend more and visit more according to Boticca.com, who recently released a case study that analysed 50,000 visitors on Pinterest versus 50,000 on Facebook. Boticca is an online boutique, selling clothes jewelry …

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8thBridge CEO on New Tool for Social Shopping

Back in 2009, 8thBridge was the first company to enable “f-commerce” through the launch of the 1-800-Flowers Facebook store. There was a lot of excitement as many other brands came on board with their own Facebook storefront, but, unfortunately, the concept has yet to really take off.

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Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too

Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. We had a conversation with Friend2Friend CEO Roger Katz to learn more about Universal’s efforts, how his company is working …

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ShopIgniter Brings Group Gifting To Facebook With New Social Commerce App

ShopIgniter announced today that is launching a social commerce platform on Facebook that give brands a direct way to do business with customers. With what they’re calling Enterprise Social Commerce Platform, the new tool will help brands offer a variety of purchasing opportunities such as flash sales, group gifting, and new product launches. Kevin Tate, ShopIgniter’s CMO, explained it like …

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Social Commerce Still Needs To Clear Security Concern Hurdles

The biggest obstacle to consumer adoption of social commerce appears to be security concerns. A study from Digitas finds that nearly half (45%) of social media users would be “at least somewhat comfortable” giving their credit card info to a known brand through a secure payment process on a social media site like Twitter or Facebook. Of those users, the …

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