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social commerce Articles

Payvment Shuts Down, Team Reportedly Acquired By Intuit Payvment Shuts Down, Team Reportedly Acquired By Intuit

Facebook ecommerce platform company Payvment announced that it is shutting down as its team joins a new, unspecified company. The platform will be shut down on February 28. The company in question is Inuit, according to TechCrunch, though it’s unclear …

Pinterest Beats Facebook in Social Commerce Pinterest Beats Facebook in Social Commerce
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Pinterest is beating Facebook in the way of e-commerce, according to this nifty infographic. But it is important to recognize the source when analysing this data. Pinterest users spend more and visit more according to Boticca.com, who recently released a …

8thBridge CEO on New Tool for Social Shopping 8thBridge CEO on New Tool for Social Shopping
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Back in 2009, 8thBridge was the first company to enable “f-commerce” through the launch of the 1-800-Flowers Facebook store. There was a lot of excitement as many other brands came on board with their own Facebook storefront, but, unfortunately, the concept has yet to really take off.

Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too

Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. …

ShopIgniter Brings Group Gifting To Facebook With New Social Commerce App ShopIgniter Brings Group Gifting To Facebook With New Social Commerce App
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ShopIgniter announced today that is launching a social commerce platform on Facebook that give brands a direct way to do business with customers. With what they’re calling Enterprise Social Commerce Platform, the new tool will help brands offer a variety …

Social Commerce Still Needs To Clear Security Concern Hurdles Social Commerce Still Needs To Clear Security Concern Hurdles

The biggest obstacle to consumer adoption of social commerce appears to be security concerns. A study from Digitas finds that nearly half (45%) of social media users would be “at least somewhat comfortable” giving their credit card info to a …

The Psychology Behind Social Commerce [Infographic] The Psychology Behind Social Commerce [Infographic]

We’ve seen that social networks can play a big role in holiday shopping: But social media and e-commerce are getting closer together all year long. The following infographic from TabJuice looks at the psychology of social commerce:

Open Payvment Gives Developers APIs to Tap Into Facebook E-Commerce Platform Open Payvment Gives Developers APIs to Tap Into Facebook E-Commerce Platform

Facebook e-commerce platform Payvment launched a new developer platform for e-commerce businesses today at the Shop.org event. It’s called Open Payvment, and it lets developers and service providers integrate their offerings with Payvment and build new apps upon the company’s …

GameStop Introduces Facebook Store GameStop Introduces Facebook Store
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Multichannel video game retailer GameStop said today it is launching a storefront on its Facebook fan page. GameStop has tapped Adgregate Markets to provide social shopping on its Facebook page via Adgregate’s proprietary ShopFans solution. GameStop, which is ranked #115 …

Bonanzle Buys 1000 Markets, Becomes Bonanza
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E-Commerce site Bonanzle, which is often touted as an alternative to eBay, has acquired artisan merchandise site 1000 Markets, and changed its name to Bonanza. The combined company, which will take aim at sites like Etsy, is located at Bonanza.com, with a new design. 

Beyond Social Media Marketing to Actual E-Commerce
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We talk a lot about social media marketing – using social networks like Facebook and Twitter to market brands and drive traffic to sites. There is no question that these can be effective tools for doing both of these things.