All Posts Tagged Tag: ‘SEO’

Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

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Google Talks App Indexing, AdWords & Analytics At Google I/O

Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights. App indexing is now a ranking signal in Google’s mobile search results, and last week, Google announced that it’s expanding it to iOS after previously only offering …

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Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google’s mobile-friendly algorithm update (“Mobilegeddon”) overhyped or not? Well, perhaps yes and no. While the initial consensus after the update’s launch was that changes in search rankings were minimal, a recent study indicates that small-to-medium sized enterprises did see some significant changes – just not complete ranking obliteration as the “Mobilegeddon” name suggested. Did your site see any …

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Mobile Apps Mean More For Search Visibility

If your business doesn’t have a mobile app yet, it might be time to change that…for SEO purposes. Now it’s an even better idea to have an app available for both Android and iOS users. Google is indexing app content across both platforms, and it’s using the implementation of app indexing as a ranking signal for search results. Do mobile …

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Google Starts Indexing iOS App Content

Google just took its App Indexing initiative to the next level with the announcement that it is bringing app indexing to iOS apps. This is huge news considering that many app developers build for iOS before Android if they even bother to build for Android at all. Google recently named app indexing as a ranking signal in mobile search results …

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Google Has Replaced Matt Cutts

It looks like Matt Cutts has been officially replaced as the head of web spam at Google. We don’t know who his replacement is, and we might not anytime soon, but the company has confirmed his replacement nevertheless. In July, it will be the one-year anniversary of when Cutts announced he was taking leave from Google. It was originally supposed …

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What Does Google’s New Tweet Section Mean For You?

Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices with desktop integration to come soon. What do you think of the new feature? Do you see any opportunities to …

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Google Search Console Gets App Indexing-Friendly

Earlier this week, Google announced that it has rebranded Google Webmaster Tools as Google Search Console. The company did not announce any new features to accompany the name change, but it didn’t take them long to unveil the first updates to the product under the new brand. On Friday, Google announced the addition of new reports to show how Google …

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Bing Wants To Better Surface Mobile Apps

Bing is trying to make it easier for mobile application developers to get their apps found in search results. It’s expanding its “Actions Intelligence” to Bing and other Bing-powered search products, such as Cortana, and creating a “massive” index of apps and app actions. To make it easier for developers to participate, it’s utilizing standardized markup, which developers can use …

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Google Webmaster Tools Changed To Google Search Console

Recognizing that a lot of different types of people use Webmaster Tools beyond just traditional webmasters, Google has decided to rebrand its popular product to reflect that. From now on, Google Webmaster Tools will be known as Google Search Console. Here’s the logo: “For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to …

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Mobile-Friendly Update Bing Announced In November Still Hasn’t Rolled Out

In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.” Bing had begun using mobile friendliness as a ranking signal for a “small but steadily growing percentage” of mobile queries. Apparently that growth was pretty slow, as a full …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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