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Google Makes It Easier For People To Search For Your Content Google Makes It Easier For People To Search For Your Content

Google announced that it’s now showing a new and improved sitelinks search box within search results, which will make it easier to find specific content on third-party websites from Google itself. The box is more prominent, and supports autocomplete. Here’s …

Google Offers ‘Optimize For Bandwidth’ Tool Google Offers ‘Optimize For Bandwidth’ Tool

Google is offering webmasters a way to optimize their sites for bandwidth on Apache and Nginx. As the company notes, there are a lot of obstacles on the web when it comes to using less bandwidth, and sites contribute to …

Were Your Google Authorship Efforts All For Nothing? Were Your Google Authorship Efforts All For Nothing?

Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings …

Google Just Killed Authorship Entirely Google Just Killed Authorship Entirely

Google announced that it is no longer using authorship markup or displaying author information in search results, saying that it just wasn’t as useful as expected. Actually, it was Google’s John Mueller who announced the change on his personal Google+ …

Is Google Making Too Many Changes To Search? Is Google Making Too Many Changes To Search?

Google celebrated the ten year anniversary of its initial public offering this week, and reflected on the past decade of search and some of the major changes it has made. Everybody knows that Google is constantly changing its algorithm. They’ve …

Google Goes After More Link Networks Google Goes After More Link Networks

Google continues to penalize link networks in Europe, hitting two more over the weekend. Google has been on a warpath for the last year or so, penalizing link networks designed to game search results. Google now now hit one in …

New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer

It’s looking like we’ll probably be seeing Google launch a new version of the Penguin update before too long, though Google still won’t give an exact timeframe. Either way, they’re working on it, and it’s coming. Google webmaster trends analyst …

Google Notifies Webmasters About Their Annoying Faulty Redirects Google Notifies Webmasters About Their Annoying Faulty Redirects

Google announced a couple months ago that it would start calling out sites in mobile results for faulty redirects. This was aimed at saving users the “common annoyance” of tapping a search result only to be redirected to a site’s …

What Google’s New Ranking Signal Means For You What Google’s New Ranking Signal Means For You

This week, Google introduced the webmaster and SEO world to a new ranking signal. Webmasters using HTTPS (HTTP over TLS, or Transport Layer Security) to make their sites more secure will be looked upon more favorably than those that don’t …

Google Announces New Ranking Signal Google Announces New Ranking Signal

Google announced that HTTPS is now a ranking signal used in its algorithm. The company has been pushing the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time, and called for “HTTPS everywhere” at Google I/O, so …

MetaFilter Reportedly Recovering From Google Update MetaFilter Reportedly Recovering From Google Update

A few months ago, MetaFilter founder Matt Haughney revealed in a blog post that a decline in Google traffic resulting from a 2012 algorithm update had led him to lay off some of the site’s staff. He wrote: Today I …

History of SEO: Evolve or Die. 24 years in 4 minutes. History of SEO: Evolve or Die. 24 years in 4 minutes.

Remember when Netscape Navigator and Ask Jeeves ruled the roost? Here’s a 4 minute throwback of how search engines have changed in the last 24 years. Learn how smart marketers figured out how to evolve with the changes. Courtesy of …

Did Google Penalize A Site For A Natural Link From Moz? Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark …

Google Webmaster Tools Gets New rel-alternate-hreflang Feature Google Webmaster Tools Gets New rel-alternate-hreflang Feature

Google announced on Monday that it is adding a new feature to Google Webmaster Tools to make it easier to debug rel-alternate-hreflang annotations. These are the attributes Google uses to serve the correct language or regional URL in search results. …

Groupon Finds ‘Direct’ Traffic Is Really Organic Search Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. …

Matt Cutts Is Disappearing For A While Matt Cutts Is Disappearing For A While

Just ahead of the holiday weekend, Google’s head of webspam Matt Cutts announced that he is taking leave from Google through at least October, which means we shouldn’t be hearing from him (at least about Google) for at least three …

Google Continues Link Network Attack Google Continues Link Network Attack

It would appear that Google’s attack on European link networks is not over (if it ever will be). Google has been penalizing link networks on the Internet with a vengeance over the past year or so, with much of the …

If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam …

Google Makes Reconsideration Request Responses More Helpful Google Makes Reconsideration Request Responses More Helpful

It appears that Google is actually making the reconsideration request process more helpful for webmasters by giving them more clues on what the problems are with their sites. At the Search Marketing Expo last week, Google’s Matt Cutts said the …

Google Launches New Version Of Payday Loan Algorithm Google Launches New Version Of Payday Loan Algorithm

Last month, Google rolled out two major updates to its algorithm around the same time – new versions of the famous Panda update and the “Payday Loans” update, which is one of its ways of fighting spam. A newer version …

Is Negative SEO Becoming A Bigger Problem For Businesses? Is Negative SEO Becoming A Bigger Problem For Businesses?

Negative SEO – the practice of competitors engaging in SEO attacks in order to harm businesses in search results – has been a concern in the search industry for years. It’s rare that we see any concrete evidence of this …