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Google Announces New Ranking Signal Google Announces New Ranking Signal

Google announced that HTTPS is now a ranking signal used in its algorithm. The company has been pushing the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time, and called for “HTTPS everywhere” at Google I/O, so …

MetaFilter Reportedly Recovering From Google Update MetaFilter Reportedly Recovering From Google Update

A few months ago, MetaFilter founder Matt Haughney revealed in a blog post that a decline in Google traffic resulting from a 2012 algorithm update had led him to lay off some of the site’s staff. He wrote: Today I …

History of SEO: Evolve or Die. 24 years in 4 minutes. History of SEO: Evolve or Die. 24 years in 4 minutes.

Remember when Netscape Navigator and Ask Jeeves ruled the roost? Here’s a 4 minute throwback of how search engines have changed in the last 24 years. Learn how smart marketers figured out how to evolve with the changes. Courtesy of …

Did Google Penalize A Site For A Natural Link From Moz? Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark …

Google Webmaster Tools Gets New rel-alternate-hreflang Feature Google Webmaster Tools Gets New rel-alternate-hreflang Feature

Google announced on Monday that it is adding a new feature to Google Webmaster Tools to make it easier to debug rel-alternate-hreflang annotations. These are the attributes Google uses to serve the correct language or regional URL in search results. …

Groupon Finds ‘Direct’ Traffic Is Really Organic Search Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. …

Matt Cutts Is Disappearing For A While Matt Cutts Is Disappearing For A While

Just ahead of the holiday weekend, Google’s head of webspam Matt Cutts announced that he is taking leave from Google through at least October, which means we shouldn’t be hearing from him (at least about Google) for at least three …

Google Continues Link Network Attack Google Continues Link Network Attack

It would appear that Google’s attack on European link networks is not over (if it ever will be). Google has been penalizing link networks on the Internet with a vengeance over the past year or so, with much of the …

If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam …

Google Makes Reconsideration Request Responses More Helpful Google Makes Reconsideration Request Responses More Helpful

It appears that Google is actually making the reconsideration request process more helpful for webmasters by giving them more clues on what the problems are with their sites. At the Search Marketing Expo last week, Google’s Matt Cutts said the …

Google Launches New Version Of Payday Loan Algorithm Google Launches New Version Of Payday Loan Algorithm

Last month, Google rolled out two major updates to its algorithm around the same time – new versions of the famous Panda update and the “Payday Loans” update, which is one of its ways of fighting spam. A newer version …

Is Negative SEO Becoming A Bigger Problem For Businesses? Is Negative SEO Becoming A Bigger Problem For Businesses?

Negative SEO – the practice of competitors engaging in SEO attacks in order to harm businesses in search results – has been a concern in the search industry for years. It’s rare that we see any concrete evidence of this …

Google Highlights Guide To Site Moves Google Highlights Guide To Site Moves

Google has released a new guide on how to handle moving your site in a way that’s “Googlebot-friendly”. “Few topics confuse and scare webmasters more than site moves,” say Google Webmaster Trends analysts Pierre Far and Zineb Ait Bahaji. As …

Facebook Says Your Organic Reach Would Be Worse If It Showed Everything In The News Feed Facebook Says Your Organic Reach Would Be Worse If It Showed Everything In The News Feed

Facebook’s Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It’s happening for two main reasons, he said: more and more content is created and shared every day and …

Google Calls Out Sites In Mobile Results For ‘Faulty Redirects’ Google Calls Out Sites In Mobile Results For ‘Faulty Redirects’

Google is calling out webistes with “faulty redirects” in mobile search results to save users from having to deal with the “common annoyance” of tapping a search result only to be redirected to a site’s mobile homepage. This occurs when …

Here’s Another Matt Cutts Floating Head Video (About The Most Common SEO Mistake) Here’s Another Matt Cutts Floating Head Video (About The Most Common SEO Mistake)

We’ll just keep this one short like the video itself. The most common SEO mistake you can make, according to Matt Cutts, is not having a website. Hopefully you feel you’ve gotten your money’s worth on that one. Once again, …

Google Talks Determining Quality When There Aren’t Links Google Talks Determining Quality When There Aren’t Links

Google has a new Webmaster Help video out talking about how it looks at quality of content that doesn’t have many links pointing to it. Specifically, Matt Cutts takes on the following question: How does Google determine quality content if …

Google’s Transparency Called Into Question Again Google’s Transparency Called Into Question Again

Though it’s back in Google’s results now, another company is making headlines for being penalized by Google. This time it’s Vivint, which produces smart thermostats, and competes with Nest, which Google acquired earlier this year. PandoDaily’s James Robinson wrote an …

Google Expands App Indexing Into More Languages Google Expands App Indexing Into More Languages

Google launched app indexing globally in English a couple months back after testing it since November. Now, they’re expanding it into more languages. The feature enables Google to deliver in-app content in search results on mobile devices (specifically Android devices …

Press Release Sites Take A Hit In Google’s Rankings Press Release Sites Take A Hit In Google’s Rankings

It would appear that some big name press release distribution sites have taken a hit in Google. Sean Malseed at Seer Interactive pointed out that PRWeb lost over half of its traffic, and dropped out of the first 20 Google …

Is Google’s Panda Update Helping Small Businesses? Is Google’s Panda Update Helping Small Businesses?

Early last week, Google pushed out a couple of big algorithm updates: a new version of the so-called “Payday Loans” update and a new generation of the famous/infamous Panda update. Google has been talking up the latter for a while, …