All Posts Tagged Tag: ‘SEO’

Google Webmaster Tools Changed To Google Search Console

Recognizing that a lot of different types of people use Webmaster Tools beyond just traditional webmasters, Google has decided to rebrand its popular product to reflect that. From now on, Google Webmaster Tools will be known as Google Search Console. Here’s the logo: “For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to …

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Mobile-Friendly Update Bing Announced In November Still Hasn’t Rolled Out

In November, Bing principal program manager Mir Rosenberg wrote in a blog post, “We started probing web pages for ‘mobile friendliness’ and ranking web pages accordingly on our users’ mobile phones.” Bing had begun using mobile friendliness as a ranking signal for a “small but steadily growing percentage” of mobile queries. Apparently that growth was pretty slow, as a full …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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Is Google’s Panda Not Doing Its Job Well Enough?

Google has been advising webmasters against publishing thin content for years. In fact, the famous/infamous Panda update was designed to weed thin content out of the high rankings of Google’s search results. Obviously that hasn’t completely deterred websites from producing it. Do you think the Panda update has done its job well? Let us know what you think in the …

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Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While the importance of having a mobile-friendly site can’t be overstated, the fact is that many sites were already mobile-friendly, and …

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Google Is Replacing The Most Used Feature In Webmaster Tools

Google announced the release of the new Search Analytics report in Webmaster Tools, which it promises will deliver webmasters more precise data. It is replacing the Search Queries report, which the company says is the most used feature in Webmaster Tools. “If you manage a website, you need a deep understanding of how users find your site and how your …

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Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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Is This How Google Is Going To Use Tweets?

It looks like Google’s new Twitter integration might be starting to take effect, with one possible format seen in the wild on Android. Are you looking forward to Google utilizing Twitter more? Discuss. Earlier this year, it came to light that Google and Twitter struck a new deal that would see Google indexing tweets in real time and that tweets …

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Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” headlines would have had you …

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Google’s Twitter Update Is About To Hit

Long story short, what you say and what others say about you on Twitter may start mattering a lot more. Do you expect to benefit from Google’s coming Twitter integration? Let us know in the comments. We learned in February that Google and Twitter struck a new deal that will see Google indexing tweets in real time. Initial reports indicated …

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Impacted By Google’s Mobile-Friendly Update?

On April 21, Google began rolling out its mobile-friendly update, which makes the mobile-friendliness of a site a ranking signal. It has largely become known as “Mobilegeddon” by publications with a flare for the dramatic, as this name was given to it before it even launched or its effects were even felt. Were you prepared for the update? Was it …

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Google’s Mobile-Friendly Reportedly Hurting Law Sites

This week, Google began rolling out its dreaded mobile-friendly update. It’s unclear exactly how long it will take for the roll-out to complete, but it sounds like it will be at least a full week, based on what Google has said. The company did indicate that it has rolled out completely in at least some of its data centers. “So …

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