Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.
"While it can't predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google's Inside AdWords crew.
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.
comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
During a discussion on Sphinn, SearchEngineLand’s Danny Sullivan poses an interesting question: Does Google give automatic credit to A-list ventures in the search results?
Go ahead and laugh, because it is funny. Google Japan’s probably too embarrassed to laugh, though, and someone somewhere is likely to resemble the spittle-drenched apologist from the movie Gung Ho.
Google Japan, according to its apology, was apparently unaware of the company’s own terms of service. Paying a Japanese pay-per-post promotion company to pimp its new Hot Keywords blog widget caused the website to be busted down from PR 9 to PR 5.
“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.
(Coverage of SMX West continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Google is set to release its Q4 2008 earnings report tomorrow, and the company will likely set the tone for the entire search marketing industry and the online economy going into 2009. According to a recent market report, Google’s got a tough sell on Thursday.
Bruce Clay, Inc. has released two new search engine optimization tools that are available for free on bruceclay.comThe new tools are the Search Engine Optimization/KSP tool and SEMToolBar. Both tools aggregate select data from Google, Microsoft and Yahoo and provide relevant SEO information.
If it seems like some companies are trimming fat just in anticipation of hard times, you may be right. In fact, that seems like the conventional wisdom. Among the most tightened budgets is marketing, but when consumer dollars are fewer and farther between, it’s probably not a good idea to let them forget about you altogether.
A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.
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