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Google Changes AdWords Quality Score Reporting

Google Changes AdWords Quality Score Reporting

By Chris Crum July 26, 2013

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this …

Google Educates Small Businesses on Search Marketing Google Educates Small Businesses on Search Marketing
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When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can …

Bing Ads Launches Keyword Suggestions Bing Ads Launches Keyword Suggestions
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Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide …

SEO Budgets Grow, Google Tells You What To Avoid SEO Budgets Grow, Google Tells You What To Avoid
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Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available …

Yahoo and Microsoft Introduce The Yahoo Bing Network Yahoo and Microsoft Introduce The Yahoo Bing Network
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Google Launches New Local AdWords Targeting Options Google Launches New Local AdWords Targeting Options
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

New "Simpler, More Beautiful" AdWords Rolls Out New "Simpler, More Beautiful" AdWords Rolls Out

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new …

The Mad Scientists Of Paid Search The Mad Scientists Of Paid Search

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding …

AdWords Campaign Bid Simulator Launched AdWords Campaign Bid Simulator Launched
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Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with …

Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year
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This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Local Paid Inclusion. The official description said: Local Paid Inclusion is a Google, Yahoo and Bing contracted service and is …

Google Rolls Out AdWords Impression Share Updates Google Rolls Out AdWords Impression Share Updates

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …

Irrelevant Keywords Can Be Costly
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Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser

At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo’s Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising transition (or “Search Alliance“), because not only does he work for Yahoo, he does Yahoo’s …

You Can Now View Query Path Reports in AdWords Search Funnels
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Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Paths) report. Search Funnels are a set of reports that describe ad click and impression behavior on Google.com that leads up do a conversion.  

AdWords Campaign Experiments and Trademark Policy Changes
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Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.