WebProNews

If You Care About Search, You Must Care About Social Media

All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing's deals with Twitter and Facebook. You can see it in Yahoo's new Twitter tab for news results.

Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

Yahoo Giving Out $20K in Search Marketing Credits

Yahoo is launching a campaign with Bank of America this week, which a spokesperson for Yahoo tells WebProNews is essentially "a big online push for BofA to build visibility and facilitate dialogue in the small business community." Yahoo's Small Business Answers Center is designed for small business owners with "great ideas and good questions," who don't always get credible answers.

Following The Purchase Path To Lower Acquisition Costs

The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.

Google To Expand Trademark Bidding Worldwide

This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.

Yahoo Web Analytics Gets an Upgrade

Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions. New reports included in the new dashboard include:

The Future Of Search Marketing In 2009

The countdown is on. Only a handful of sleeps until 2009 and of course the predictions are flowing thick and fast. The experts are gazing into their crystal balls and sharing their visions for 2009 in terms of search, social, online, mobile and marketing in general.I've pulled together a list of the best predictions I've uncovered so far and detailed them below. (if I've missed any - share them via our comments, and I'll add them in).

Online PR Campaigns Being Outsourced To Search Marketing Firms

If you want to optimize your Google rankings, who do you hire? An SEO, right? If you need some web development stuff done, who do you pick? A web dev firm, right? Now, if you want to implement an online public relations campaign, who do you turn to?

Search Marketing Has Two Sides

Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone's mind.Reblog this post [with Zemanta]

Search Marketing: Transform your Channel Strategy

As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective and relevant marketing tools becomes more daunting than ever before. To solve these challenges, a handful of forward-looking companies are experimenting with emerging technologies and particularly Search‹to empower their channel partners in an attempt to make them more flexible and responsive to the changing market. The Channel Challenge