WebProNews

B2B Opportunities Exist On Google

Selling a massive piece of machinery should be as much a part of search marketing as selling a consumer good like the iPhone.

Google Thinks AdWords Is Your Best Friend

As a small business or site publisher, the route to Moneyville displays signs pointing to Google's advertising products. In Google's estimation, of course, but they may be correct.

Google To Sell DoubleClick's Performics SEM Business

After further review, Google decided to split Performics into two businesses, with the search marketing side tagged with a "For Sale" sign.

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

Report: Nearly 90% Don't Pay Attention to PPC Ads

The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

Search Marketing Trends to Watch for in 2008

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008. The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:  What will be the big stories in search marketing in 2008?

SEM for Large Companies

I was reading an excellent post today by David Meerman Scott on EMC's troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I have trouble being too critical because I know what they are struggling with.

SIS - SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

SIS - Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

Yahoo Harnesses Search For Keyword Inserts

Make the generic become more specific, and viewers of a marketer's ad appearing in Yahoo Search may be more inclined to visit.