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This Infographic Compares Search And Social Advertising Across 6 Important Metrics

This Infographic Compares Search And Social Advertising Across 6 Important Metrics

By Chris Crum 21 hours ago

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with …

Bing, OneDrive Team Up For Bing Rewards Promotion Bing, OneDrive Team Up For Bing Rewards Promotion

Can two segments of the same company team up? Aren’t they already a team? These are the questions we must ask ourselves as Bing teams up with OneDrive for a new promotion. Bing announced today that Bing Rewards members can …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Twitter Improves Search with New Filters Twitter Improves Search with New Filters
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It would be in Twitter’s best interest to become a true search destination – to have people check Twitter when they want to find photos, videos, and news on breaking topics. Search is just one arm of Twitter’s possible reach …

Google Adds Knowledge Graph To Regular Results Google Adds Knowledge Graph To Regular Results

Google has added a new drop-down box on some search results, providing information about the site the result comes from. It’s using the Knowledge Graph to provide this information. For example, this result from CivilWar.org provides such a box explaining …

Pinterest Is Getting Serious About Search Pinterest Is Getting Serious About Search
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Pinterest is becoming a better search engine, and it’s likely only getting started. Have you ever used Pinterest specifically to search for something? Do you think it is capable of providing helpful results for certain types of queries? Share your …

Biz Stone Talks Jelly, Search And Monetization Biz Stone Talks Jelly, Search And Monetization

Biz Stone appeared on Bloomberg Television today to talk about Jelly. Bloomberg is sharing the interview, which gives us some insight into some possible directions Stone and his team may take the app in. Users have been wondering who all …

This Is How Dumb We Must Sound To Google This Is How Dumb We Must Sound To Google
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College Humor has put out a pretty humorous video pointing out how stupid search queries would sound if you spoke them aloud to a person. In this case, Google is a person, played by Brian Huskey (NSFW language). CollegeHumor’s Favorite …

What Am I Supposed To Do With Jelly? What Am I Supposed To Do With Jelly?
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As previously reported, Biz Stone’s Jelly has finally launched. We’ve been hearing about it for about a year without really knowing much about it. Now we know what it is, and we’ve had a chance to mess around with it …

Pinterest Acquires VisualGraph, Visual Search Tech Pinterest Acquires VisualGraph, Visual Search Tech

Pinterest announced today that it has acquired VisualGraph, an image recognition and visual search technology startup. “VisualGraph’s two employees — founder Kevin Jing and colleague David Liu — will be joining the Pinterest engineering team today,” a spokesperson for Pinterest …

Should Apple Move On From Google Search? Should Apple Move On From Google Search?
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Could Apple take on Google in search? Apple has been making some rather interesting moves of late, and some of them are search-related, and lead one to wonder if Apple could legitimately give the search giant a run for its …

Should Google Show Ads In Knowledge Graph Results? Should Google Show Ads In Knowledge Graph Results?
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It seems that more and more of the Google search results page is for sale these days. Last year, Google turned its shopping results into an all paid model. Then came the testing of banner ads on branded searches. We’ve …

Yandex Stops Using Links For Ranking On Some Queries Yandex Stops Using Links For Ranking On Some Queries
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Yandex, the top search engine in Russia, has reportedly announced that it no longer counts links as a ranking factor when delivering search results for commercial queries. This is an interesting move in an industry that has relied heavily upon …

Google Now Searches Across Apps On Android Google Now Searches Across Apps On Android

About a month ago, Google announced that it would start indexing deep links in Android apps just like websites, so it could return results from apps in search results for mobile users. Today, the company announced that starting now, Android …

Consumer Watchdog Complains About Google Again Consumer Watchdog Complains About Google Again
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Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls …

Sites Aren't Utilizing Site Search Data Sites Aren't Utilizing Site Search Data

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectiveness of their marketing campaigns. The firm surveyed 160 …

Google Ready To Move On From Antitrust Probe Google Ready To Move On From Antitrust Probe

Google addressed the ongoing antitrust probe it has been facing in Europe again this morning, highlighting the latest version of its concessions with hopes to “move forward”. Google says it will give links to rival sites “much more real estate …