Google launched app indexing globally in English a couple months back after testing it since November. Now, they’re expanding it into more languages.
The feature enables Google to deliver in-app content in search results on mobile devices (specifically Android devices for now). For example, if you search for “Dee Barnes,” you might get a result from Wikipedia. With app indexing, Google will give you the option to open the app from the result as opposed to going to a mobile web version.
![](https://i0.wp.com/cdn.ientry.com/sites/webpronews/pictures/app-indexing_1404044.png)
The feature requires app developers to be on board, so Google has announced specific publishers with content in different languages that are now taking advantage of app indexing. These include: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L’Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de.
Google has also translated its developer guidelines into eight more languages (Chinese – traditional, French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish), so that should help too.
Google has a form here where you can request to participate in App Indexing. The company notes that it has added a few new apps in the U.S., including Walmart, Tapatalk, and Fancy.
Google promises a session for developers at Google I/O dedicated to “the future of apps and search”.
Internet giants like Google and Facebook are working to make mobile apps more web-like. At Facebook’s recent developer conference, the company announced App Links, which enable apps to link to content within other apps.
Image via Google