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reputation management Articles

AOL Gives Parents Tool for Eavesdropping on Kids’ Social Networking
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AOL has released the results from a new survey, conducted by Nielsen, about parenting and social networking. The survey found that over half of children don’t knows all of their "friends" personally.

The survey also found that 76% of parents with kids on Facebook have "friended" their teenagers, while 29% of these teens would un-friend their parents if they were given the option. Heartwarming isn’t it? These kids are twice as likely to un-friend their mothers as opposed to their fathers.

Cleveland Browns Player Shows How Not to Use Twitter

Social media is still a hot button issue within some organizations, because it only takes one tweet in a moment of poor judgment to bring a round of a round of negative attention upon a brand. That goes for sports organizations too.

Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

What Facebook “Likes” Mean for Search & Reputation
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It’s been nearly a week since Facebook rocked the world with its Open Graph announcements, and many of us are still wrapping our heads around all of the implications they have. I don’t think there’s any dispute that it’s a huge move, and that it’s important to pay attention to from a business perspective, but just what it means for businesses is still up in the air in some regards.

Reputation Management Isn’t Just About Playing Defense
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Pushing your brand’s message through social media as proven to be an effective strategy for plenty of businesses. That said, it has also proven to be a way for disgruntled customers to voice their disdain for brands and products, and spread that disdain virally throughout their social circles. Businesses are often quick to step in and defend their turf (at least businesses with interest in online reputation management), and respond to criticism.

Monitoring Your Reputation with Google Buzz
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Google Buzz is the new kid on the social media block, but like networks that have been around for a while (your Facebooks, your Twitters, etc.), it is critical to reputation management. WebProNews discussed monitoring using Google Buzz with Google’s Rick Klau, who used to run the publihser team at Feedburner, and is currently the Business Product Manager for Google’s Blogger.

Google Makes it Harder to Hide from a Bad Reputation
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Google is now including reviews from more sources on its Place Pages for businesses. They’re no longer coming from just review sites. They’re coming from news sites, blogs, and more.

What Google’s Real-Time Search Means to SEO, PPC & Reputation Management
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It seems that over the course of the entire year, we’ve been waiting for Google to get real-time search. Now it’s here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn’t get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.

A Few Guidelines for Drafting Social Media Guidelines
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For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.

5 Less Obvious Online Reputation Management Issues
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There are a lot of elements to online reputation management. Really, depending on how far you want to take it, the elements are basically limitless. Any web property out there that gives people a voice caters to potential reputation smearing.

There have been entire books written about online reputation management, and countless articles, but I just wanted to take the time to point out five things to keep track of that you may not have considered (or maybe you have…if so, good thinking).

Picking Your Online Reputation Battles
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Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.

Baby Food Recall Shows Social Media Done Right
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Plum Organics, a company that makes baby food, has issued a voluntary recall of a "small portion" of its Apple & Carrot Baby Food in Portable Pouches. The reason is that a routine test determined the formulation was incorrect.

2nd Largest Search Engine Gets Real-Time Search
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Update: YouTube has officially announced the feature:

Sean Salisbury (Allegedly) Threatens to Sue Gawker-Owned Deadspin
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Update: Deadspin has posted yet another set of messages from Salisbury, who claims he is finally finished sending them. In the latest set, he talks about how he wanted his messages off the record and not posted on the site, but then changes his mind.

Rank in Image Searches and Get Valuable, Untapped Traffic
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One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.

Devil Cover, “Evil” Article Catch Google’s Eye
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If you ever need to get Google’s attention, it looks like hinting at a connection between the search giant and Lucifer is one way to do it.  In response to an article titled "Is Google Evil?" and a devilish drawing, Google’s fired back with an official blog post.

Killing Bad Search Results with Reputation Management
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A company called Visible Technologies has just released a new online reputation management solution. It’s called TruRepuation, and aims to provide individuals and companies alike an effective way to manage their reputation in search engine results.

Be Careful What You Tweet For
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There’s no question that Twitter provides marketers and business owners with many great opportunities for reaching their target audiences. We’ve discussed such opportunities numerous times at WebProNews.

There are ways you should avoid using Twitter also, and that is the subject of this article. I’m going to list some ways not to use Twitter, and I’d like to encourage you to add to the list, just like you did with the "What is Twitter to You in One Word?" article.

Google Won’t Remove Pages About You
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If you’ve been involved with the web for any significant amount of time, there is a good chance  there may be pages up somewhere that you’re not thrilled about, but are out of your power to remove. Whether it is a page you made in high school or somebody else talking smack about you, you’re concerned about your online reputation (as you should be) and would like to see the page removed from Google’s index altogether.

Mahalo Employs Botnet Criminal
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An employee in Mahalo’s IT department, John Schiefer, has been sentenced to 4 years in prison for launching a botnet attack. He was charged and agreed to plead guilty back in 2007. In the meantime, he got a job at Mahalo and has been working there up to his sentencing.

Don’t Let YouTube Comments Come Back to Haunt You
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YouTube has just initiated a feature that allows users who leave comments on videos to delete those comments. Now when you put your foot in your mouth, you can take it back out.

"Whether you misspelled ‘pwned’, back in the day when you were just a n00b to the internets, or you simply said something you wish you could take back – now you can remove your commentary at any time," says a post from the YouTube Team.