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All Posts Tagged Tag: ‘remarketing’

Google Analytics Remarketing Lists Extended To Search Ads

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without any changes to tagging. Google’s Remarketing Lists for Search Ads (RLSA) lets an advertiser tailor search ads to users based on their past activity on the advertiser’s website. This can now be …

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Google Analytics Makes Remarketing Activation Easier

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site tags, you can use the new feature to take advantage of remarketing more quickly. “For many advertisers, remarketing is an …

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Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who have visited their site or app. The new tag lets them do the same. “Starting today, advertisers who have already …

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Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit duration, page depth, location, device, referrer, and browser. The lists predict which users are most likely to convert during a …

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Here’s How To Add Google’s Remarketing Tag To Your Site

Google has been putting out “quick tip” videos for using its various ad products, including remarketing. This one doesn’t come with that label, but it might as well, though it’s really more of a how-to. It’s essentially a quick look at how to quickly and easily add Google’s AdWords remarketing tag to your site, so Google will show people who …

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Here’s A Quick Tip About Google’s Remarketing Ads

Google just posted this “AdWords Quick Tip” about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more chances to have your ads shown to your target audience.

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Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that feature enhanced call-to-action buttons. “Custom Audiences from a website or mobile app combines the power of Facebook’s existing Custom Audiences …

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Google Enabled Advertisers To Target Users Based On Sensitive Health Info

Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related devices followed him on completely unrelated sites. Are advertisers going too far in their targeting? Share your thoughts in the …

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Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally

Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” explains Twitter revenue product manager Abhishek Shrivastava. “Let’s say a hotel brand wants to advertise a promotion …

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Google Answers User Questions About Remarketing Lists For Search Ads

We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject. In this one, a product specialist takes on a number of questions as businesses …

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Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads

Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with great ROI,” says Google. “With RLSA, you can modify bids, ads, and keywords for past site visitors. …

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Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until now. “Search ads work great because they’re relevant to the user’s intent and context,” says AdWords product manager Rahul Lahirij. …

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