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Google Analytics Makes Remarketing Activation Easier

Google Analytics Makes Remarketing Activation Easier

By Chris Crum January 29, 2015

In an effort yo make it simpler for advertisers to enable remarketing, Google has added the ability in Google Analytics to do so with a single toggle with new Instant Activation. Now, rather than manually updating all of your site …

Facebook Rolls Out Custom Audiences Facebook Rolls Out Custom Audiences

Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall. Custom Audiences let businesses target people who have visited their website or mobile app with certain News Feed ads that …

Google Enabled Advertisers To Target Users Based On Sensitive Health Info Google Enabled Advertisers To Target Users Based On Sensitive Health Info
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Google has agreed to take steps to stop “privacy-intrusive” ads related to information about users’ health, according to the Office of the Privacy Commissioner or Canada, which investigated claims from a man with sleep apnea that Google ads for related …

Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

Google Launches Remarketing Lists For Search Ads Out Of Beta Google Launches Remarketing Lists For Search Ads Out Of Beta

Google announced today that it is making remarketing lists for search ads (RLSA) available to all advertisers using enhanced campaigns over the next few days. RLSA was announced back in July of last year, and has been in beta until …

Google Launches Remarketing With Google Analytics Google Launches Remarketing With Google Analytics
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Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice …

How and Why Remarketing Can Gain Back Lost Customers
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Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

Google Lets Advertisers Expand Audience Reach

Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."

Is Retargeting the Most Under-Utilized Marketing Strategy?
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Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.