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Downtime Can Get Sites Deindexed By Google

It seems that sites with considerable downtime can be deindexed by Google. In fact, a member at Google Groups has reported that his site has vanished from a previously third position for many searches. The reason could be downtime.

Vanessa Fox has responded by saying:

Arrington to Interview Ozzie at Mix

Nick Hodge reports that Mike Arrington, of TechCrunch, will interview Ray Ozzie on stage at Mix07.

Steps to Cultivating a Blog Community

Andrey Milyan has graciously accepted my contribution’s to SearchMarketingStandard.com and I am proud to be a contributor on such an up and coming Search oriented magazine.

For my first post I decided to talk about cultivating a blog community and how to set yourself up for success in 10 easy steps.

Print Books and Contextual Advertising

A little off topic, but it’s still interesting to note that book authors are starting to learn a trick or two from marketers. The WP looks at a new book that includes a contextual ad for Lexus

Google Allowing Misrepresented Result Snippets

I’ve asked Google if it’s a "sneaky redirect" per their webmaster guidelines to send some users to a registration page that does not contain the words available in the search results page snippet (the words you searched for).

Pausing AdWords

Google has now enabled pausing of ads and keywords. The AdWords blog announced that you can pause certain ads and keywords when your inventory was low or have you ever wished you could temporarily stop serving image ads on certain sites during the weekdays.

Brand New Link Building Methods

Link baiting is getting new methods everyday. The latest to be added to the list are Rockets, Sleepers, Late Bloomers, Duds, Honey Pots, Screwdrivers and Pubs. Most of us have never heard of them before and that is why it’s such a lovely linkbait itself.

Larry Page Talks AI

Larry Page talked about artificial intelligence [Video] at the annual conference of the American Association for the Advancement of Science (keep in mind that Google wants to build the world’s top AI lab, according to their internal goals):

Instant Messages and Digg Spam

Have you ever submitted a story to a social site like Digg and then messaged a few of your friends through AIM and told them to vote for it? There is nothing wrong with this but they probably know what you are up to, here’s why.

Usually when users vote on stories, they go to the homepage of a site such as digg.com, roam around, and then vote on stories they like. But when you spam your AIM buddy list and get people to click on a direct link to a Digg story URL it shows up in Digg’s logs that they came directly to that URL.

Analytics – Distributed or Centralized

Bella posted an interesting comment today – here – on my post about the opportunity for analytics in which she commented on Tom Davenport’s POV in Competing on Analytics.

Mobile Search War Heats Up

Business Week looks at the battle to dominate the mobile search space and its estimated $11.4 billion ad spend by 2011.

While Google has the lead, Yahoo is making a strong challenge and there are a many white-label providers out there.

YouTube Losing Viacom Deal to Joost

We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

SES London: Targeting Local Search

WebProNews guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.

Building Trusted Links Not Hard

Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building.

The first step is obviously to search for links
Although there an tons of educational and government sites, a lot don’t link out. The key to getting these links is to find sites that link to your competitors because they will probably be willing to link to you. You can do this by using Yahoo.

Jon Udell and His Value to Microsoft

Today Jon Udell is showing you how to blog from Word 2007.

Yes, my Google Reader is working again (it was a munged up Firefox cache or something).

But, anyway, this is something I’ve noticed since leaving Microsoft. When you’re up at Microsoft all you think about is how to work with Microsoft stuff. Conversations like the one Jon is participating in seem normal and commonplace.

How Do I Add Feedburner to My Site?

Dear Kalena…

Any idea about how to add feed burner to my site? I transferred my blog to my own domain so what is my site feed? Where do i find it?

John

Kalena’s Answer:

Dear John

Assuming you have already created a Feedburner account, your feedburner address should be: http://feeds.feedburner.com/[yourblogname]. If you haven’t created an account yet, simply go to http://www.feedburner.com and create one based on your blog info.

Harmful MyBlogLog Exploit

You know how when you goto peoples websites it knows your there? That is because of your cookie. Unfortunately that same cookie can also be used for a cross site script basically making you execute commands without your knowledge. I do not what to get into the exact code to make this work but I see people are doing it now.

If you look at my profile on MyBlogLog You will see 2 sites that I did not add.

Professor Bloggers and .EDU Links

This is something I wanted to share with you "my reader".

As you know, .EDU links (from relevant websites) add a lot of value to your website. Well, did you know that there are a lot of college professors who blog under their college website sub directories? And yes, they are . .EDU

Target professors who blog. If you’re in the "science industry", just search for "college professor blog science" or something like that.

Here are a few links to check out.

Habari: New Blog Software to Watch

What is Habari?

It’s a new group that’s building new blog software. Why do I care? Because it’ll be interesting to see what a new group comes up with and because I saw several blogs (especially on Chris Davis‘ blog) mention it today.

I’ve seen this happen several times and new companies almost always result out of the effort.

Domain Registration Loophole

It’s always satisfying to learn something new about an industry, and today brings to light a marketing practice, I never knew existed.

AP explores a loophole with domain registration
, which allows anyone to return a registered domain name within 5 days and get a full refund. This has led to hundreds of thousands of domain speculators and search arbitragers registering domain names, testing which ones do well for type-in traffic, and getting a full refund on any duds.

Google Reader Takes the Day Off?

Google Reader has been having problems all weekend long and I haven’t seen any bloggers talking about them. Why is that? Because the reader part is working great. But the "sharing" part? Everytime today I try to share an item with you I’m getting an error. Is Google hitting scalability problems with its Reader?

Can a few more of those smart PhD’s please help out the Reader team and get the problem fixed? Thanks!

But, I guess it’s fair. Many USA workers are taking the day off because of President’s day.