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The Intersection Of Marketing And Real-Time Search

The Intersection Of Marketing And Real-Time Search

By Doug Caverly October 20, 2010

Thanks to Bing and Google, the concept of real-time search is going mainstream, with content created just seconds ago showing up in search results on a regular basis.  A session at SES Chicago titled "Update on Real Time Search: I Want it Now!" tackled how marketers can address this phenomenon.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

Why Even Local Search is Becoming More Real-Time

As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.

Google Adds Real-Time Results From MySpace
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Google and MySpace have taken the real-time plunge.  This afternoon, Google implemented the MySpace Real-Time Search API, meaning that searchers can now find all sorts of content moments after it’s created on the social network.

Google Reveals Factors for Ranking Tweets
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It’s ok to say "no" to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your goals. That’s cool. However, if it is your thing, you may be interested in how Google ranks tweets. That is if search marketing is your thing.

With Real-Time Search Comes Real-Time Advertising

Real-time search engine OneRiot announced a new "real-time ad network" today. It’s called RiotWise, and the company says its designed to help developers monetize their apps.

Just How Real-Time is Google’s Real-Time Search?
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Update: According to reports, it took Google about six minutes to gather it’s "real-time" search results for a San Franciso earthquake.

What Google’s Real-Time Search Means to SEO, PPC & Reputation Management
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It seems that over the course of the entire year, we’ve been waiting for Google to get real-time search. Now it’s here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn’t get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.

Tips for Getting Found in Real-Time Searches
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Update: Now the game is really on with Google rolling out real-time search results into regular search results pages.

Original Article: Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn’t always cater to relevancy, which is why there is still a lot of work to be done in this field.

Who Owns Your Content?
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Have you ever wondered what would happen to your content on third-party sites if those sites ceased to exist? You may own your content on them as it stands now, but what if they went away? 

Would you be ok if your tweets or your status updates disappeared? Discuss here.

Facebook/Twitter Use May Now Mean More for Google/Bing Rankings
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Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.

Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

How Does Bing Rank Tweets?
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As previously reported, Microsoft has made deals with both Facebook and Twitter, which will see Bing feature updates from both networks in real-time search efforts. To me, this says that social media just became an even bigger part of search engine marketing, particularly with Google also on board with Twitter and rumored to be talking to Facebook.

Google Makes a Second Real-Time Search Announcement
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This may be the year of real-time search, but this week alone has captured much of the attention related to the subject. Yahoo is rolling out something close to real-time search today, and of course the big news is that Google has begun incorporating real-time search results right into its regular SERPs.

Is Twitter Ready For Mainstream Real-Time Search?

If you are a Twitter user, you have probably experienced errors trying to use the service a time or two. In fact, Twitter being "over capacity" is so common on Twitter that the "Fail Whale", which is displayed in such instances has something of a cult following. People even wear T-shirts sporting the image.

Yahoo Rolling Out Something Kind of Like Real-Time Search

Reports indicate that Yahoo will be rolling out its own version of real-time search results today. Google of course did this earlier in the week, but Yahoo’s offering will not exactly be real-time.

A Black Hat Debate At SES Chicago
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This is the time of year when morality becomes mainstream; just try going a day without hearing references to "naughty," "nice," a scrooge, or a grinch.  It seems appropriate, then, that at SES Chicago, there was a session called "Black Hat, White Hat: Does It Really Matter Anymore?"

Showtime For Real-Time With Google
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Real-time search is, appropriately enough, going to become quite visible very soon.  Google announced today that it’s rolling out real-time features, and the comprehensiveness of this effort is almost unprecedented as Facebook, MySpace, and Twitter are all onboard.

Google’s list of partners doesn’t stop there; FriendFeed, Identi.ca, and Jaiku are also cooperating.  Plus, standard blogs, news sites, and other Google properties (like YouTube) are contributing to the stream of information that’ll become available following a standard search.

New APIs Should Help MySpace Stay Relevant

MySpace has announced a new set of APIs. These include APIs for real-time streaming, status and mood commenting, open search, photo uploading, and an updated version of the post to/share API.