Quantcast

Publishers Articles

Twitter Launches its Official Tweet Button
· 4

Twitter has launched its official Tweet button for publishers to place on their content. There are numerous unofficial buttons out there that publishers have been taking advantage of for quite a while, but now there’s one right from the company that counts tweets no matter how they were tweeted.

Actually, Twitter is working with TweetMeme on this one. TweetMeme has been offering probably the most popular version of the tweet button for publishers. Twitter says TweetMeme will be switching over to the official Twitter button anyway.

Amazon Offers New Royalty Program For Kindle Authors

Amazon.com said today it is now offering independent authors and publishers who use its ebook self-publishing program, the Kindle Digital Text Platform (DTP), a 70 percent royalty option.

For each book sold from the Kindle Store for Kindle, Kindle DX, or one of the Kindle apps for iPad, iPhone, iPod Touch, BlackBerry, PC, Mac and Android phones, authors and publishers who choose the new 70 percent royalty option will receive 70 percent of the list price, minus delivery costs.

 

Google Reveals AdSense Revenue Share, Is it Satisfactory?
· 30

Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.

Is Google’s revenue split better or worse than you expected? Let us know.

New York Times Paywall Loophole – Access Through Links
· 1

Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Do You “Like” How Facebook Phrases Your Likes?
· 2

Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more "liking" and "recommending" on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about.

Google Buzz Draws New Content-Scraping Controversy
· 12

Update 2:  Google offered the following statement: "Buzz can only expand to show whatever was in the underlying feed. For example, if an item is truncated in the feed to only include 200 characters, then Buzz will only show 200 characters."

comScore Launches Platform To Help Publishers Optimize Ads

comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.

Google Upgrades Ad-Serving Product for Publishers
· 2

Google has just announced a new DoubleClick for Publishers, a service it refers to as "the next generation of ad serving technology for publishers."

Google and AP Together Again

After a seven-week-long hiatus, Google is now hosting content from the Associated Press again. The two have had a deal in place in the past, but AP content quietly went missing from Google, and that very fact became a topic of wide discussion last week. Now the deal appears to be renewed to some uncertain extent.

Newsday Pay Wall Nets 35 Subscribers in 3 Months
· 1

There has been a lot of discussion about the fate of the online news industry lately, particularly since the New York Times announced that it will be going the paid content route next year. Another New York-based publication, Newsday, already charges for its online content. After three months of doing so, it has reportedly only managed to attract 35 subscribers.

Newsday.com is free for those who subscribe to Newsday (print) or ISP Optimum Online. Otherwise, you have to pay $5 a week ($260 a year).

Do You Have the “Right” to Link?
· 68

It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

News Corp. Blocks Content from News Aggregation Site
· 3

As you may recall, News Corp. CEO Rupert Murdoch began talking about blocking search engines and news aggregators a couple months ago. This escalated discussions that have essentially been going on for over a decade about the online news industry and fair use.

Is This the Answer for Online News Revenue?

Leading publishers are getting together for what is widely being considered something of a "Hulu for magazines." Publishers involved include Conde Nast, Hearst, Meredith, News Corporation and Time Inc.

80% of Consumers Would Not Pay For Content
· 4

As you’ve more than likely heard by now, News Corp. CEO Rupert Murdoch in an interview last week talked about the possibility of blocking search engines from indexing News Corp. publications’ content. While this may or may not actually happen, it is one of the latest (and biggest) examples of a publisher taking the position of search engines hurting them rather than helping them.

Some Bing Users Seeing Latest Posts on Publisher Searches

Bing appears to be either testing or rolling out a new feature for news sites in its search results. The feature brings up a few of the most recent posts from a news source, when that source itself is the query.

I say this is either a test or a gradual roll out, because it is not happening in my own searches. TechCrunch has a piece about the feature (and a screenshot), which shows it, so evidently some people have it.

Can New Media and Old Media Get Along?
· 1

An interesting topic was discussed at the BlogWorld Expo in a session called the "Death and Rebirth of Journalism," which WebProNews attended.

Washington Post Social Media Policy Faces Criticism

The Washington Post has sent a memo to its editors/journalists outlining the publication’s social media policies. They don’t leave too many options for what is actually allowed to take place on social networks. This is an issue that never really seems to go away, and is brought up every time a publication’s social media policies are discovered.

Obvious: People Don’t Want to Pay for Online News
· 4

Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they’re favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don’t really want to pay.

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.

Google says it has three principles for its approach to display advertising:

Google Trying to Differentiate Between Blogs and News?
· 2

Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.

You can see a few examples here:

Google News SEO Tips – Ranking in News Search
· 47

I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.