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In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

Which Parts of Your Company Should Be Listening to Social Media

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

Social Signals You Should Be Monitoring
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Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

Check Out These LinkedIn Groups If You’re in PR
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If you work in PR, chances are you have one of three needs:

* A need to build or grow your network.

* A need to acquire new skills or hone existing ones.

* A need to find a new job.

While you could argue many social networks meet these three needs adequately, I might argue that LinkedIn has the biggest potential to meet these needs best when it comes to professional skill-building, networking and job-seeking.

But, are folks capitalizing on that opportunity within LinkedIn now? Not so much.

Learning PR From The NFL

I’m a Vikings fan. Have been my entire life. And I’ll tell you, it’s a curse. The ’97 season. 41-0. The NFC championship game in New Orleans last year (Tom Martin, not a WORD!). I can only compare it to what it must be like to be a Cleveland Indians fan (sorry Chuck Hemann). Heartache. Year, after year, after year.

Is Social Media Part of Your Corporate Culture?

WebProNews recently spoke with C.C. Chapman, founder of Digital Dads, Co-author of Content Rules, and self-described Boston Media Maven. He says, "Social media has to be ingrained in you culture. All the tools in the world aren’t going to save you."

Using Social Media As A PR Tool For Your Business
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If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

NewsBasis Aims to Be Basis for News-Maker, News-Breaker Relationships

In a nutshell, NewsBasis is a site where journalists and bloggers can find sources, while experts and companies can find journalists and bloggers to write about them in their articles.

WebProNews had a conversation with NewsBasis Founder and CEO Darryl Siry (who also happens to be a contributor to Wired, and was formerly CMO of Tesla Motors) about how the site has performed since launching at the beginning of the month.

BusinessWire to Give Businesses More Ways to Increase Press Coverage

BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

SES Keynote: New Rules Of Marketing
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David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR.
 

Coverage of SES New York continues at WebProNews Videos and at Live.WebProNews.com. Stay with WebProNews for more notes and videos from the event this week.

SEO and Social Media Matter for Press Coverage
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When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Second Life Attempts To Make Rebound

You probably have forgotten about Second Life (the virtual world from Linden Labs), right?

 

Remember, that’s that virtual world that got a TON of hype back in 2005/6. It was on the cover of magazines. On CNN and other TV shows. It looked like it was going to be THE new thing of the decade.

 

What happened?

 

Well, a few things.

 

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Press Releases Can Have a Long Search Shelf-Life
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As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.

The Future Of Online PR
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In the olden days, PR professionals might have gotten an hour or more of face time in which to sweet talk someone over a meal.  Now, they occasionally make pitches in 140 characters.  So you can imagine how the information shared during a conference session titled "Online PR: Where to Next?" could prove quite useful to a lot of people.

Search Engine and Social Traffic from Press Releases
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Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.

5 Media/Communication Channels Twitter Has Impacted

Twitter is everywhere you look these days. You don’t have to use it, but you can’t hide from it. If you live under a rock, chances are somebody’s sitting on top of that rock tweeting. It took a little bit for Twitter to catch on, but I think it’s safe to say that it has officially taken the world by storm. Let’s look at just a few ways it has impacted different forms of media and communication.

1. Instant Messaging

Twitter Receiving A Massive Amount Of Free Advertising

When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can’t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service.

The Google Shuffle?
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Has your website recently sunk to "Davy Google Jones Jr’s Locker"?

The Limitations of #Journchat

Back in November last year, #Journchat was launched by PR maven Sarah Evans

Its aim was simple – use Twitter to bring journalists, PR professionals and bloggers together on Twitter in a weekly chat format.

Domino’s Pizza Deals With YouTube Nightmare
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Yesterday was quite a day for Domino’s Pizza’s leadership and the communication team.