All Posts Tagged Tag: ‘Organic Reach’

2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

Back in 2014, Eat24 made a lot of headlines when it publicly “broke up” with Facebook. In response to the decline in organic reach that the page (and many others) were facing at the time (causing Pages to have to pay for reach), Eat24, which had 70,000 Facebook fans, opted to leave the social network. While essentially, it was just …

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Organic Facebook Page Like Growth Sinks

Organic Facebook Page Like Growth Sinks

Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it comes to the organic growth of Page likes, December saw the lowest rate yet. Has this been an area of …

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Facebook Pages Start Displaying Reach, Clicks Under Posts

Facebook Pages Start Displaying Reach, Clicks Under Posts

Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears below the post on the Pages’ Timeline, as well as in the News Feed, and on the singular post if …

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Facebook Pages See Decreased Engagement [Report]

Facebook Pages See Decreased Engagement [Report]

Facebook Pages saw slight growth in organic likes in July, according to a report from Locowise, which studied 5,000 pages. Growth was 0.21% in July, which was up from 0.2% growth in May. “This number was at 0.1% for the largest pages, those with over 1 million page likes,” says Locowise’s Marko Saric. “Even the smallest pages, those with less …

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Facebook Pages May Start Seeing More Hides In Their Insights

Facebook announced a new tweak to its News Feed algorithm, which deals specifically with how people hide stories. Essentially, there are some people that hide a lot of stories. Most don’t hide many, but a small, unspecified amount of Facebook users hide a lot more than others. The update reflects this specific small group of users. Facebook explains in an …

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People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us know in the comments. Adobe’s Social Intelligence Report looks at social media patterns throughout Q2. It finds that “recent algorithm …

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Facebook Pages Are Seeing Increased Organic Reach

I realize this isn’t the type of headline you’ve become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall considerably as competition for News Feed space has increased and Facebook itself has repeatedly adjusted its algorithm. How have your organic reach numbers been in the …

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Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a new test feature called ‘See First’ which allows users to designate certain people and pages to “see first” on top …

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Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not just about the liking, commenting, and sharing of …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and businesses worried sees Facebook showing people more content from their friends and less from Pages, at least for those who …

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Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many Pages over the past year and a half or so. The report said: A staff member at one major UK …

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Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic reach. Since we wrote about it earlier, SocialBakers has made its data more easily accessible. Take a look at how …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called “Organic Reach is Gone; Get Familiar with Smart Data.” We decided to pick his brain a bit more on smart …

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Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The cash part is $75 million. Yelp says it will use the acquisition to drive daily engagement in the restaurant vertical. …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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Could These New Facebook Features Help Offset Organic Reach Decline?

Facebook has fallen out of favor with a lot of publishers thanks to the ever-decreasing organic reach it’s providing for their posts. Some new features from the company could help ease the pain, however. This week alone has seen an important expansion of Facebook search, the Trending feature, and some new post targeting options. Could these things help publishers in …

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Facebook Delivers Another Blow To Brand Pages

Brands have been feeling the sting of deflated organic reach for their Facebook Pages all year, and late on Friday, Facebook announced another blow to those posting promotional content. Long story short, if you post the type of content that Facebook’s algorithm thinks is too promotional, you’re going to take a hit. Can Facebook’s algorithm get this right? Let us …

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Mark Zuckerberg Addresses Your Organic Reach Problem

If you have a Facebook Page, you’re no doubt well aware that the organic reach of posts for many pages has dramatically declined over the past year. It’s gotten harder and harder for businesses to reach people in the News Feed with their messages without paying to do so. Has your News Feed visibility been severely impacted by this? Let …

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Everything Facebook Has Said Over The Past Year About News Feed Ranking

You’ve probably noticed that the organic reach of your Facebook Page posts has declined significantly over the past year or so. Probably not coincidentally, Facebook has been running a series of “News Feed FYI” announcements since August of 2013. While it’s pretty much an accepted fact at this point that Facebook is more of a pay-to-play game now, Pages are …

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Should Twitter Change Its Timeline Feature?

There have been rumors and fears for quite some time that Twitter would one day implement an algorithmic timeline, which would essentially be its equivalent to Facebook’s News Feed. Unfortunately, it doesn’t seem like many users want that. Would you favor an algorithmic approach to the Twitter timeline? Should they make it an option? Should they just leave things alone …

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Should You Be Concerned About Facebook’s New News Feed Changes?

Facebook announced – wait for it – more changes to the News Feed algorithm and how it will deliver your Page’s posts to its alleged audience. As you’re probably well aware, Facebook has been mixing things up all year, and reducing the organic reach of Page posts. The company just announced two more specific changes to its algorithm. Do you …

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Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little questionable). What actions have you taken in your social strategy in response to organic reach decline? Share in the comments. …

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Infographic Examines The ‘Perfect’ Facebook Post

With organic Page post reach declining like it has been, it’s more imperative than ever that Facebook Pages post the right type of content if they wish to get in front of fans without paying. You always hear that images do well compared to other types of posts, but this infographic from TrackMaven takes things a bit further with some …

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Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” This appears under …

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Facebook Suggests Users Unfollow Pages: Good Or Bad For Brands?

In case you didn’t have a hard enough time reaching your Facebook followers in their News Feeds already, Facebook is apparently actively encouraging users to unfollow Pages, or at least going out of their way to remind people that they can do so. Is this a good or bad thing for brands? Let us know what you think in the …

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With Social Media Advertising, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not motivate prospective customers to consider trying a brand or recommending a brand to others. That’s the bad news from a …

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