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online shopping Articles

Bing Shopping Gets Improved Product Category Navigation

Bing has made added some enhancements to Bing Shopping with the goal of making it easier for people to browse merchandise by category and sub-category, or as Bing describes it, by "browsing visual aisles like you would in the real-world". 

Facebook Proving to Be an Excellent E-Commerce Tool For the Holidays
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If you had any question about whether or not Facebook can be effective for e-commerce, you might be interested in new data the company has shared with us regarding the time period from Black Friday through Cyber Monday. 

Cyber Monday Attracting More Than 100 Million Americans
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More than 106.9 million Americans plan to shop online today during Cyber Monday, up significantly from the 96.5 million who shopped on the same day last year, according to a new survey by Bigresearch conducted for Shop.org.

A survey released last week found that nearly nine in ten (88.2%) retailers will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.

 

Americans Still Abandoning Online Purchases Due To Security
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Nearly two-thirds (64%) of  Americans have not made an online purchase because of security concerns, according to a new poll by the National Cyber Security Alliance (NCSA).

Google Launches Resource to Prepare Retailers for Holidays

Google has launched a new site called "ThinkHoliday", which counts down the days until Christmas, and provides information for businesses and marketers that will help them prepare for the holidays. According to the site, 71% of consumers have started researching their holiday purchases, and 89% of them have started shopping online.

Brick and Mortar Retailers Will Benefit from Online Inventory Listing
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Earlier this month, Google announced that it was making public its documentation for Local Shopping inventory for Google Merchant Center. This is a feature that lets retailers let consumers know about what they have in stock. Milo.com is another site that based upon a similar principle, and it’s doing pretty well. 

Google: Consumers Rely on Search Engines Over Social for Product Searches
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Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).  

eBay Bucks Moves Out Of Beta
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eBay said today it is launching its first-ever rewards program called eBay Bucks.

Any eBay user who lives in the U.S. and is a registered member of the site can participate in the eBay Bucks program. eBay Bucks offers shoppers 2 percent back on most items purchased through the site with PayPal.

Why Amazon, Google and Facebook Will Drive More Online Sales for Businesses
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A couple weeks ago, Amazon launched a new feature that lets users tap into their Facebook network. Users can find recommendations from friends, see upcoming birthdays and their friends’ wishlists, find gift ideas based on Facebook profiles or get purchase ideas from profiles based on friends with similar interests. This has the potential to be very powerful, and might in fact be indicative of how social media will drive e-commerce going forward. 

Visa Launches New Comparison Shopping Tool Called RightCliq
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Visa has released a new online shopping tool called Rightcliq which lets users bookmark products on shopping sites, add notes, and add them to a "wishspace". The company touts it as a tool that improves the way you browse and compare products.

Bing Brings Social Experience to Shopping Results
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Microsoft has added a new social sharing feature to Bing Shopping, which lets people share products with members of their social circle via Facebook, Twitter, or email. "Folks can now ask for input before they make that important purchase," a representative for Bing tells WebProNews.

Online Research Still Key Tool For Consumers
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Online research continues to play a key role in consumer shopping behavior, according to a new study from the e-tailing group and PowerReviews.

The 2010 Social Shopping Study surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually online, to understand their motivations and preferences about online product research and customer reviews.

Facebook E-Commerce: What Online Retailers Have Been Looking For?
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Facebook has over 400 million active users. In the U.S. Facebook surpassed Google as the top site about a week and a half ago in terms of visits for a week. Consider that consumers are getting more comfortable with online shopping from their mobile device, and that social media (at least in significant part), is driving mobile usage.

Consumers Getting More Comfortable with Mobile Shopping
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As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?

Kaboodle Adds Real-Time Product Search
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Online social shopping service Kaboodle said today it is re-launching its website to improve its product-discovery engine.

Kaboodle says it has improved its end-user experience by offering real-time product search, which provides the ability to see products that are the most popular based on user-set parameters, such as items from a specific store, within a specific category, and related items.

Online Shoppers Want More Interactivity From Retailers
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Consumers want online retailers to be more interactive and offer more personalization features according to a new a survey from IBM.

The changing economy has led to a smarter consumer who uses technology to make more informed buying decisions, exchange information with others, make purchases on-the-go and shop multiple channels.

Online Retail Sites See Holiday Surge
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Online retail websites experienced significant growth in November as the holiday season officially kicked off, according to a new report from comScore.

Cyber Monday Sales Reach $887 Million

Cyber Monday sales were up 5 percent compared to a year ago reaching $887 million and matching the heaviest online spending day on record, December 9, 2008, according to the latest report from comScore.

"We’ve seen an encouraging start to the online holiday shopping season and it would appear that retailers’ aggressive and early marketing efforts have so far succeeded in persuading consumers to open their wallets online," said comScore chairman Gian Fulgoni.

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
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Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

Holiday Shoppers Want Deals Even More Than They Did Last Year
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Google has used its Insights for Search tool to provide some data about consumers’ searching behavior when it comes to things like discounts, free shipping for the holidays, coupons, and promotional codes.

More People Relying On The Internet To Buy Vehicles
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Searching online for used vehicles has become the primary way for consumers to locate used automobiles, according to new a report by J.D. Power and Associates.