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Olympics Articles

London Summer Olympics Social Media Policy Covers 70,000 Volunteers London Summer Olympics Social Media Policy Covers 70,000 Volunteers

It looks like the organizing committee for the 2012 Summer Olympics in London is concerned about the Twitter use of everyone involved, not just the athletes and other official participants. The Olympics are a big production to pull off, and …

Tweet Away, Olympians, Says IOC Tweet Away, Olympians, Says IOC
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Although it’s a pretty well known fact that athletes and Twitter have had a messy relationship in the past, the International Olympic Committee has decided that social media buzz would be good for the 2012 Olympics. Not only will Olympics …

How Are The Olympics And Entrepreneurs Similar?
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The winter Olympics are off to an interesting start, as always. And while I’ve only caught parts, I did manage to watch short track skating when Apolo Ohno miraculously won silver. From the qualifying heats to the final race he was pretty amazing to watch.

While his competition in those qualifying races wasn’t super stiff, you could still see the mark of experience…As well as how strong and fit he is going into this competition. In both of those early heats he calmly hung out in the back of the pack waiting for the chance to make his move.

Yahoo And NBC Benefit From Winter Olympics

Yahoo Sports said today traffic to its site during the Winter Olympics has soared, beating out both NBCOlympics.com and ESPN.com.

According to comScore, Yahoo’s Winter Games coverage attracted 9.3 million unique visitors, more than NBC’s Olympics site (7.6 million unique visitors) and ESPN (8.4 million unique visitors). Yahoo Sports attracted over 17.5 million unique visitors over the week, more than double the visitors to its nearest competitors.

Google Shows How it “Gets Inside” the Olympic Games

Update: Google has posted its entire press conference from British Columbia so anybody can see it. In it, Google shows off the different ways it is involved in the Olympics experience:

Google Takes Street View to Vancouver and Whistler

With the games in Vancouver and Whistler right around the corner, many wonder about the extraordinary view the world’s best skiers and snowboarders experience during the event.

Well to no one’s surprise, Google Maps can now take you there. That’s right, hold on to your helmets, because during February 12-28 anyone around the world can adventure down the trails of Whistler Mountain with the pros.The Street View team has explored a variety of different methods to capture imagery at 7,000 feet.

Canada Gets its New Yahoo Home Page

Yahoo has announced the launch of a new homepage for its Canadian users (an effort the company says will bring together the "best of the web with the best of Yahoo”). The home page lets users add apps, much like the current US version.

Cisco Showcases Big Video Plans

Cisco has quite a large presence at the Consumer Electronics Show (CES) this year. The company is showcasing some interesting new video experiences at the event.

Michael Phelps Google Results Drastically Change

In case you missed the news, Olympic superstar Michael Phelps was caught on camera smoking cannabis from a bong.

Say it with me: IDIOT!

Google Earth Gets 3D Model Of Vancouver
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Remember how, in the months, weeks, and finally days before the 2008 Summer Olympics, companies were churning out all sorts of interesting little products that no one had time to use?  Google is starting to gear up for the 2010 Winter Olympics much sooner with a 3D model of Vancouver.

Yahoo Gets Boost In Traffic From Election

Yesterday the New York Times spoke of the ‘success’ of Yahoo during this election marathon that is thankfully winding up (I hope) in the next 48 hours. This election process has been a boon for news sites and the equivalent of a ‘millstone around the neck’ for people like me. How much more can one say or do or think or accuse or lie or point fingers about at this point?

NBC Olympics Coverage Proves Online Video’s Importance
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NBCNBC Sports had a good run with online video during the Olympics to say the least. They reported that they streamed over 12 million hours of Olympics content across its digital platforms, with 7 million visitors watching over 30 millions streams of live and Video On Demand content at NBCOlympics.com.

China Produced More Web Traffic For Olympics Than The US

Daily online traffic on the web site of China’s largest broadcaster surpassed that of the leading U.S. broadcaster and online channel during the Olympics, according to WebTrends Analytics.

Olympic Audiences Still Prefer Yahoo Over NBC
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We’ve seen several upsets thanks to the Summer Games, and they haven’t all involved athletes.  NBC, for example, seems to have lost to Yahoo in the competition for online audiences.

Phelps Feeling the Love All Over the Net
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Multiple Olympic gold medal winner Michael Phelps is one popular guy.

Times of the Internet points out that (like many others these days) Phelps prefers Facebook to MySpace.

Fans Flock Online For Olympic Coverage
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With the first week of the 2008 Beijing Olympics completed, Nielsen Online has released a report on how fans around the globe used the Internet to follow the games.

Fans in 10 countries visited Beijing2008.cn, the official web site of Beijing games, at a rate of 930,000 per day, with traffic surpassing one million unique visitors on a number of days, as they searched for Olympic results, news and video.

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.

Miss An Olympic Moment? Yahoo To The Rescue
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The time difference between China and America, plus the vagaries of NBC’s scheduling, may leave people missing something at the Summer Olympics.

Online Olympic Traffic Favoring Yahoo Over NBC
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Numbers reflecting traffic to NBC’s Olympics-related sites have been released, and despite protests about Tibet and time delays, they’re looking rather impressive.  The one problem, as far as NBC’s concerned: Yahoo’s numbers appear to be even better.

Bloggers Take Aim At Olympic Fakery
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Bloggers are expressing their anger today after it was revealed that China decided at the Olympic opening ceremony to have a cute little girl lip-synching for the real singer who had crooked teeth.

Google’s Olympic Extravaganza

Today is the day of the Beijing 2008 Olympic opening ceremony. Already, Google launched multiple special sites and services for the Olympics. Thanks to everyone providing pointers for this!

Google’s main Olympics site

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