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Nielsen To Start Measuring Netflix, Amazon [Report]

Nielsen To Start Measuring Netflix, Amazon [Report]

By Chris Crum November 19, 2014

Nielsen will soon start measuring viewing on Netflix and other streaming services, according to a new report from The Wall Street Journal, which claims to have reviewed Nielsen client documents. This, according to the report, will begin as soon as …

Victoria's Secret Fashion Show Dominates Ratings Victoria's Secret Fashion Show Dominates Ratings

The Victoria’s Secret Fashion Show clearly captivated audiences. How could a one-hour telecast of barely clothed women, jaunting around in diamond undergarments not draw in such a crowd? The numbers are in and boy are they astonishing. According to Nielsen, …

Fantasy Sports Still a Man’s Game, By and Large Fantasy Sports Still a Man’s Game, By and Large

As most fantasy football players are gearing up for their league’s playoffs (or looking to play spoiler, in some cases), it’s prime time to take a look at the fantasy sports landscape – thankfully, Nielsen has done just that. And …

U.S. Smartphone Penetration Hits 64% U.S. Smartphone Penetration Hits 64%
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The modern smartphone market is now six years old. As the technology improves, analysts are predicting that smartphone markets in the U.S. and Europe will soon reach saturation points, with emerging markets such as Brazil and China leading smartphone growth …

Nielsen Is Now Measuring Online TV Viewers Nielsen Is Now Measuring Online TV Viewers

Nielsen, the long-time leader in TV audience measurements, is taking their methodology online. Today, the company announced a pilot program for the Nielsen Digital Program Ratings which will track TV content viewed online. The pilot starts with a handful of …

Mobile, Social Media Are Important To Moviegoers Mobile, Social Media Are Important To Moviegoers

Are you the kind of person who uses their mobile device during a movie? If so, shame on you. That being said, you’re not alone as new research has found that most moviegoers use some kind of mobile device to …

Banner Ads More Effective Than Text Messages Banner Ads More Effective Than Text Messages

Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Internet access from 58 countries. The findings indicate that a mix of media and word of …

'Walking Dead' Sets Record With Midseason Premiere 'Walking Dead' Sets Record With Midseason Premiere

The Walking Dead returned to television on Sunday night, and it just happened to beat its own record for ratings at the same time. The show, as you may know, returned from a midseason hiatus, hooking in users anxious for …

Twitter And Nielsen Team Up On TV Ratings Metric Twitter And Nielsen Team Up On TV Ratings Metric

Twitter and Nielsen have joined forces on a new industry-standard metric called Nielsen Twitter TV Rating. It’s based completely on Twitter data. The multi-year agreement enables Twitter and Nielsen to offer the new metric for commercial availability starting next fall. …

Asian Americans the Most Positive Toward Social Ads Asian Americans the Most Positive Toward Social Ads

According to a report from Nielsen, your susceptibility to and tolerance of social media advertising is tied to your ethnicity. Nielsen looked at interactions with social ads and found that Asian-American consumers are much more likely to react positively, all …

Nielsen Stats Show Americans Love Social Media Nielsen Stats Show Americans Love Social Media
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As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. According to Nielsen, Americans spent a total of 121.1 billion minutes …

Kids Are Dreaming of an iChristmas Kids Are Dreaming of an iChristmas

If you’re wondering what to get your kid this holiday season and want to go the electronics route, you probably can’t go wrong with an Apple product. That’s the takeaway from a recent Nielsen study into the wishlists of children. …

Nielsen Acquires Brand Metrics Measurement Platform Nielsen Acquires Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated …

Funny Ads Are More Appealing to Consumers Funny Ads Are More Appealing to Consumers

Despite less than ideal economic conditions, consumers are spending money like crazy and if you hope to capture some of that revenue than you have to advertise. One question you might ask is, “How can I invest the least and …

Nielsen Says Younger Users Will Adopt 4G Networks Nielsen Says Younger Users Will Adopt 4G Networks

This probably comes as no surprise, but consumers under the age of 34 in the United States are the most likely to adopt 4G technology. From the first quarter in 2011 to the first quarter in 2012, the popularity of …

Nielsen Says People Aren’t Watching TV Anymore Nielsen Says People Aren’t Watching TV Anymore
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It’s bad news for advertisers and television studios alike. Nielsen says many people just aren’t watching the old boob tube anymore. An interesting metric for Nielsen to record, the number of people who watch television at least once a month, …

Nielsen Reveals Top Online US Brands & Travel Sites Nielsen Reveals Top Online US Brands & Travel Sites

Nielsen is always slaving away to find out what’s hot and what the latest trends tell us about consumer behavior. This time they were looking at who the top online brands were in the United States. They also examined who …