It's no surprise that Facebook Messenger continues to grow, but according to new data from Nielsen, it's actually the fastest growing app in the U.S.
It's still behind Facebook...
People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage...
Nielsen released some figures on holiday shopping trends as the season approaches. For many, it's already here.
The holiday shopping season may not be getting off to as big a b...
Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen.
This age group comprises at l...
Nielsen recently released some research looking at mobile app usage, finding that while app usage is up, the number of apps being used isn't really changing.
According to the r...
E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories....
As most fantasy football players are gearing up for their league's playoffs (or looking to play spoiler, in some cases), it's prime time to take a look at the fantasy sports landsc...
The modern smartphone market is now six years old. As the technology improves, analysts are predicting that smartphone markets in the U.S. and Europe will soon reach saturation po...
Nielsen, the long-time leader in TV audience measurements, is taking their methodology online.
Today, the company announced a pilot program for the Nielsen Digital Program Rati...
Are you the kind of person who uses their mobile device during a movie? If so, shame on you. That being said, you're not alone as new research has found that most moviegoers use so...
The Walking Dead returned to television on Sunday night, and it just happened to beat its own record for ratings at the same time. The show, as you may know, returned from a midsea...
Twitter and Nielsen have joined forces on a new industry-standard metric called Nielsen Twitter TV Rating. It's based completely on Twitter data.
The multi-year agreement enabl...
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