WebProNews

Social Media Will Not Replace Search

Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

Newspaper Websites Attract 74 Million Visitors In Q3

An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA). Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.

Online Video Viewing up 25% Per Viewer

Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%. The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:

Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

Mobile Web Usage Up 34%

Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million visitors in July 2008 to 56.9 million in July 2009, according to a new report from Nielsen. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors climbing 67 percent in July.

Online Advertising is Having a Big Year

Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole. eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn't quite work out that way in the firm's experiment however. Nielsen explains its methodology:

Nielsen Says Most Social Media Users Rich and Urban

Research from Nielsen indicates that wealthier people and people who live in big cities (at least in the US) are more likely to use social networks than people with less money that live in smaller towns. Nielsen Claritas, a branch of Nielsen that looks at segmentation in consumer behavior, says that there is a "marked difference" in the demographic makeup between the two largest social networks - Facebook and MySpace. According to Nielsen Claritas:

Online Advertising Spend Seeing Significant Gains

Time spent on social networking and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, according to a new report from Nielsen. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen's online division. "While video and text content remain central to the Web experience - the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth."

Facebook and Nielsen Look for What Makes Consumers Tick

Last week Facebook announced that it had surpassed 300 million users, and now the company has announced a strategic partnership with the Nielsen Company. This partnership is aimed at helping marketers better use the web for developing and marketing new products.