WebProNews

The Hollywood Reporter Relaunches Site

The Hollywood Reporter, which covers the movie industry, has redesigned its Web site and says it will feature more charts, more data and more of a business focus."The re-launch of our brand is the culmination of a year-long drive to position the Reporter as the leading source of timely and actionable news, information and data about the creation, financing, production, marketing and distribution of entertainment content in all its forms, on all platforms," said Eric Mika, Publisher of The Hollywood Reporter.

Nielsen Releases March Search Stats

Another month, another Nielsen Online data set.  Only the unexpected has happened, and this time around, Google's market share didn't rise.

Nielsen Business Media Makes Layoffs

The stock market has stopped doing 200-point dives, and for a time, it seemed like another hallmark of recessions had also become rare.  Unfortunately, some "restructuring" has once again occurred, and employees of Nielsen Business Media were the ones to be affected.

Online Ad Spending Up 18% In 2007

Advertising spending for 2007 increased 0.6 percent compared to 2006, with Internet advertising leading the way, up 18.9 percent more than any other media category according to Nielsen.Along with Internet advertising, other media categories that saw an in increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday Supplements (4.9%), National Cable TV (2.2%), and Spanish-Language TV (1.5%).

Some Internet Users Can't Find Google

This week, usability guru Jakob Nielsen asks: “How difficult is it to perform a search on Google?” No, really. How hard is it? We know the search box in the upper right hand corner of your screen can get there. We know that Google.com in the address bar can get there. But, sadly, Nielsen’s study indicated that at least 24% of Internet users don’t know that. It hurts me just to type it.

More Mobile Users Recalling Ads

Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).

Facebook Loses Users In The UK

Between December and January, Facebook experienced a five percent decline in unique visitors in the UK.  From the company's perspective, this certainly isn't good.  The dip probably doesn't spell the end of the popular social network, however.

Online Video, Men And Women

In a new study that looks at what types of online video people view, Nielsen Online found that women lean towards watching network television online and men favor user-generated content. Women are almost twice as likely as men to watch online video on TV networks Web sites, while on user- generated sites such as YouTube, men 18 to 34 were more than twice as likely as women in the same age group to watch videos.

Nielsen's TV Panel To Measure Online Video

Nielsen said it plans to "introduce measurement of TV viewing on the PC screen in our TV panel by the end of 2008." Nielsen's plan is to measure all types of video viewing from traditional TV to mobile phones or iPods. The number of online video viewers is estimated to increase to 183 million in 2011 compared with 114 million in 2006, according to eMarketer.

Books Most Purchased Item Online

Globally, the most popular items to purchase online are books with 41 percent of Internet users doing so in the last three months according to Nielsen Online.Among U.S. Internet users 38 percent bought books in the past month. In the UK 45 percent of Internet users have bought books online and in Germany 55 percent had done the same.