All Posts Tagged Tag: ‘Nielsen’

Include These Types Of Content In Your Business App To Get More Sales

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

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Nielsen To Start Measuring Netflix, Amazon [Report]

Nielsen will soon start measuring viewing on Netflix and other streaming services, according to a new report from The Wall Street Journal, which claims to have reviewed Nielsen client documents. This, according to the report, will begin as soon as next month, and will also include Amazon Prime Instant Video. Nielsen will reportedly analyze audio components to identify what content …

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Nielsen: 22% Of Americans Doing Holiday Shopping Already

Nielsen released some figures on holiday shopping trends as the season approaches. For many, it’s already here. The holiday shopping season may not be getting off to as big a bang as it did last year, but it’s obviously expected to ramp up significantly very soon. “Entering the fourth quarter of 2014, retail sales remained sluggish and weaker than they …

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Nielsen To Online Retailers: Age Matters

Not surprisingly, Millennials (age 21-34) are leading the way in online shopping compared to other age groups, according to a report from Nielsen. This age group comprises at least half of all those surveyed who plan to make an online purchase across every product category the firm measures. The most popular categories among the age group are baby supplies, personal …

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Mobile App Use Up As Number Of Apps Being Used Remains Flat

Nielsen recently released some research looking at mobile app usage, finding that while app usage is up, the number of apps being used isn’t really changing. According to the report, American adults spent 30 hours and fifteen minutes per month on apps in Q4 2013, which is up 65% from two years before that. The number of apps used remained …

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Here’s A Look At Which E-Commerce Categories Are Growing The Fastest

E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories. Do you expect your own online sales to increase significantly this year? Let us know in the comments. Nielsen says online purchase intention rates for over half of the twenty-two consumer product categories it …

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Victoria’s Secret Fashion Show Dominates Ratings

The Victoria’s Secret Fashion Show clearly captivated audiences. How could a one-hour telecast of barely clothed women, jaunting around in diamond undergarments not draw in such a crowd? The numbers are in and boy are they astonishing. According to Nielsen, the sexy show drew in 9.71 million viewers with a rating of 3.4 among key 18-to-49-year-olds. Those sky-high numbers made …

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Fantasy Sports Still a Man’s Game, By and Large

As most fantasy football players are gearing up for their league’s playoffs (or looking to play spoiler, in some cases), it’s prime time to take a look at the fantasy sports landscape – thankfully, Nielsen has done just that. And as it stands, fantasy sports are still, by and large, a mans game. According to Nielsen’s research, more than two-thirds …

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U.S. Smartphone Penetration Hits 64%, Young People Lead the Way

The modern smartphone market is now six years old. As the technology improves, analysts are predicting that smartphone markets in the U.S. and Europe will soon reach saturation points, with emerging markets such as Brazil and China leading smartphone growth in the coming years. This week, Nielsen released new research providing some clear evidence for these assumptions. The new Nielsen …

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Nielsen Is Now Measuring Online TV Viewers

Nielsen, the long-time leader in TV audience measurements, is taking their methodology online. Today, the company announced a pilot program for the Nielsen Digital Program Ratings which will track TV content viewed online. The pilot starts with a handful of big-name partners – A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision. The pilot is set to …

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Mobile, Social Media Becoming Increasingly Important To Moviegoers

Are you the kind of person who uses their mobile device during a movie? If so, shame on you. That being said, you’re not alone as new research has found that most moviegoers use some kind of mobile device to augment the experience. In Nielsen’s 2012 American Moviegoing report, the group found that mobile moviegoers “spend more, consume more content …

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Nielsen: Banner Ads 1.5X More Effective Than Text Messages

Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Internet access from 58 countries. The findings indicate that a mix of media and word of mouth advertising bring about the most success in raising consumer awareness, and the most persuasive awareness drivers include a mix …

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