Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age …

With over half of America already using smartphones and about 20% owning tablet computers, it’s interesting to take a look at how we are using these devices, and also how they are changing our lives. This is what Nielsen set …

AOL will be partnering with Nielsen Online Campaign Ratings to reach their target audience more efficiently. AOL announced today that it will offer marketers guaranteed audience delivery for online video advertising by implementing Nielsen’s frequency and gross rating point (GRP) …

Everyone’s talking about how this election is the first true “social media” election, and it’s true that 2012 will probably see the most attempts at these types of connections from candidates to voters than ever before (way more the 2008). …

Of all days, today being International Women’s Day, a timely study was released today by NM Incite, a Nielsen/McKinsey company, revealing that women make up the majority of bloggers. NM Incite tracked over millions blogs from around the world to …

New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchases on their PCs after viewing ads on their mobile devices than Americans. Italians were the …

As television and devices that take advantage of our screen time continue to evolve, so does our utter obsession with using TV grow. Nielsen posted on its blog a study the group recently conducted that looked at what Americans have …

Smartphones are rapidly replacing feature phones in the pockets of Americans, and