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Victoria’s Secret Fashion Show Dominates Ratings

Victoria’s Secret Fashion Show Dominates Ratings

By Alexandria Sardam December 12, 2013

The Victoria’s Secret Fashion Show clearly captivated audiences. How could a one-hour telecast of barely clothed women, jaunting around in diamond undergarments not draw in such a crowd? The numbers are in and boy are they astonishing. According to Nielsen, …

Banner Ads More Effective Than Text Messages Banner Ads More Effective Than Text Messages

Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Internet access from 58 countries. The findings indicate that a mix of media and word of …

'Walking Dead' Sets Record With Midseason Premiere 'Walking Dead' Sets Record With Midseason Premiere

The Walking Dead returned to television on Sunday night, and it just happened to beat its own record for ratings at the same time. The show, as you may know, returned from a midseason hiatus, hooking in users anxious for …

Twitter And Nielsen Team Up On TV Ratings Metric Twitter And Nielsen Team Up On TV Ratings Metric

Twitter and Nielsen have joined forces on a new industry-standard metric called Nielsen Twitter TV Rating. It’s based completely on Twitter data. The multi-year agreement enables Twitter and Nielsen to offer the new metric for commercial availability starting next fall. …

Asian Americans the Most Positive Toward Social Ads Asian Americans the Most Positive Toward Social Ads

According to a report from Nielsen, your susceptibility to and tolerance of social media advertising is tied to your ethnicity. Nielsen looked at interactions with social ads and found that Asian-American consumers are much more likely to react positively, all …

Nielsen Stats Show Americans Love Social Media Nielsen Stats Show Americans Love Social Media
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As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. According to Nielsen, Americans spent a total of 121.1 billion minutes …

Kids Are Dreaming of an iChristmas Kids Are Dreaming of an iChristmas

If you’re wondering what to get your kid this holiday season and want to go the electronics route, you probably can’t go wrong with an Apple product. That’s the takeaway from a recent Nielsen study into the wishlists of children. …

Nielsen Acquires Brand Metrics Measurement Platform Nielsen Acquires Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated …

Funny Ads Are More Appealing to Consumers Funny Ads Are More Appealing to Consumers

Despite less than ideal economic conditions, consumers are spending money like crazy and if you hope to capture some of that revenue than you have to advertise. One question you might ask is, “How can I invest the least and …

Nielsen Says Younger Users Will Adopt 4G Networks Nielsen Says Younger Users Will Adopt 4G Networks

This probably comes as no surprise, but consumers under the age of 34 in the United States are the most likely to adopt 4G technology. From the first quarter in 2011 to the first quarter in 2012, the popularity of …

Nielsen Says People Aren’t Watching TV Anymore Nielsen Says People Aren’t Watching TV Anymore
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It’s bad news for advertisers and television studios alike. Nielsen says many people just aren’t watching the old boob tube anymore. An interesting metric for Nielsen to record, the number of people who watch television at least once a month, …

Nielsen Reveals Top Online US Brands & Travel Sites Nielsen Reveals Top Online US Brands & Travel Sites

Nielsen is always slaving away to find out what’s hot and what the latest trends tell us about consumer behavior. This time they were looking at who the top online brands were in the United States. They also examined who …

Nielsen and Google AdWords Study Younger TV Viewers Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age …

How We’re Using Our Mobile Devices [Nielsen Study] How We’re Using Our Mobile Devices [Nielsen Study]

With over half of America already using smartphones and about 20% owning tablet computers, it’s interesting to take a look at how we are using these devices, and also how they are changing our lives. This is what Nielsen set …

AOL Guarantees They Will Deliver to Clients AOL Guarantees They Will Deliver to Clients

AOL will be partnering with Nielsen Online Campaign Ratings to reach their target audience more efficiently. AOL announced today that it will offer marketers guaranteed audience delivery for online video advertising by implementing Nielsen’s frequency and gross rating point (GRP) …

Obama Trounces GOP Candidates In Site Visitors Obama Trounces GOP Candidates In Site Visitors

Everyone’s talking about how this election is the first true “social media” election, and it’s true that 2012 will probably see the most attempts at these types of connections from candidates to voters than ever before (way more the 2008). …

Women Make Up The Majority Of Bloggers Women Make Up The Majority Of Bloggers

Of all days, today being International Women’s Day, a timely study was released today by NM Incite, a Nielsen/McKinsey company, revealing that women make up the majority of bloggers. NM Incite tracked over millions blogs from around the world to …