WebProNews

Why Are People Searching Less Than They Were a Year Ago?

Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%. Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo's organic results in the U.S. and Canada. We'll see our first glimpse of how this is working out next month.

70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them. The firm highlights the following findings:

IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?

IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

Americans Spending More Time On Facebook And Twitter

Americans spend nearly a quarter of their time online on social networking sites such as Facebook and Twitter and blogs, up 15.8 percent from a year ago (43% increase) according to new research from Nielsen. The report called "What Americans Do Online," found that Americans spend a third of their online time (36%) communicating across social networks, blogs, email and instant messaging.

Finding Alternatives To Facebook

With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.

Nielsen Puts Both Yahoo, Bing Up In May

Right on schedule, Nielsen's provided another look at the U.S. search market, and although absolutely nothing changed at the top - Google's market share didn't fluctuate at all between April to May - something interesting did occur last month as Yahoo and Bing gained ground.

Social Media Accounts For 22% Of Time Spent Online

The Web is a vastly more social place now than it was a year ago, according to new data from Nielsen.  Double-digit growth occurred in a couple of categories, and at this point, Nielsen believes an impressive 22 percent of all time spent online is spent perusing social networks and/or blogs.

Broadband Continues To Drive Online Video Viewing

High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the amount of videos Americans watch, according to a new Nielsen Three Screen Report. "Consumers are driven by the convenience and quality that today's technology now enables," said Matt O'Grady, Executive Vice President, Audience Measurement, Nielsen.

Facebook, Twitter Maintain Impressive Momentum

Facebook and Twitter continue to chalk up impressive gains in terms of attracting unique audiences.  A new report from Nielsen frames their growth on a year-over-year basis, and the two social networks have managed to achieve increases of 69 percent and 45 percent, respectively.

Americans Increase Use Of Internet And TV Together

Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen's latest Three Screen Report. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.