WebProNews

Cuban: NBA Makes Money with Twitter

We're hearing more and more about companies and organizations making better use of Twitter as a revenue driver than Twitter itself. As far as entrepreneur and Dallas Mavericks owner Mark Cuban is concerned, the NBA is one of those organizations.

Yahoo, Turner Dribble Up Sports Agreement

Yahoo and Turner Broadcasting hit the ground running with a deal that will see them collaborate on a content and advertising plan for the NBA, Nascar, and the PGA.

NBA Hoops It Up With Silverlight

Microsoft's multimedia technology will be the delivery mechanism of choice for videos on the National Basketball Association's website.

Yahoo Search Adds Hoops, Puck Shortcuts

The NBA and the NHL received their turn as Yahoo Search Shortcuts, with the sports-loving Yahoos providing the leagues with the same features enjoyed by baseball and football fans for MLB and the NFL.

ESPN To Show NBA Games Online

If you are a fan of the NBA but do not have cable than you will be glad to know that you can watch ESPN's NBA games live online starting this season.

YouTube Shoots For The NBA

The National Basketball Association has teamed with Google’s YouTube for the launch of “Post Up the NBA” which will be on the new NBA Channel on YouTube. The new channel will allow fans to show off their skills by submitting video clips of their best basketball moves. It will also offer original NBA content for the remainder of the season.

LeBron James Suits Up For MSN

Charles Barkley proclaimed that he wasn’t a role model, nor did he want to be one. LeBron James, conversely, is choosing to embrace the influential position he holds as a direct result of his NBA superstardom. The three-time all star for the Cleveland Cavaliers announced on Monday that he would be participating in a venture from MSN that will portray the basketball phenom’s journey from humble beginnings to athletic fame and fortune, all in a storybook format geared toward children and teens.

Google Video Gains Free NHL Videos

The NBA has terminated its sale of game videos on Google Video, a partnership that would have been ten months old tomorrow. That would typically indicate either dissatisfaction with Google's video store model, the NBA wanting more money, or something else entirely (like the YouTube deal).

After Google, NBA Breakup, NHL Steps In

Google Video used to feature official NBA videos, but the deal that made this possible seems to have run its course. Sports fans aren't entirely out of luck, though, because the NHL will be providing content to fill the void.

GoDaddy CEO Fights Super Bowl Ad Ban via Blog

Robert Scoble and Shel Israel point to another example of how corporate communication is changing on their Red Couch book blog.