Microsoft has been selected as the technology partner for an all-digital CES 2021, slated for January.
The Consumer Technology Association’s (CTA) CES is one of the biggest technology trade shows of the year. Companies unveil and demonstrate their upcoming products and services.
With the coronavirus pandemic, however, events like CES have been canceled en masse, or moved to digital venues. Microsoft has considerable experience in this area, as the company has hosted digital versions of a dozen of its own events. In addition, Microsoft has worked with the NBA, the NFL and iHeartMedia to help them with their events.
This experience was a major factor in the CTA choosing Microsoft to be its technology partner. CES 2021 will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to power the digital conference.
“When we look back at the last six months, the opportunities these events have provided for increased learning, inclusivity, connectedness and accessibility for all our customers, partners, enthusiasts and employees around the world are inspiring,” writes Bob Bejan – CVP, Global events, production studios and marketing community. “There is an immense appetite for these broad-reaching, digital-only events, and an immense potential for them to positively impact customer, partner and even employee relationships. And now, we cannot wait to apply all of our learnings to the creation of the CES 2021 experience.”