Ever wanted to be in the shoes of NBA Superstar Michael Jordan? Well now, you can. To celebrate the 30th year of the Air Jordan and this year’s NBA All-Star Weekend, a pop-up museum was showcased at the All-Star Headquarters right across from Madison Square Garden.
The highlight of the pop-up experience was “The Last Shot,” an All-Star game exclusive that takes fans and museum visitors through a one-of-kind experience that allows them to relive the glory during two of Michael Jordan’s most memorable games.
While fans waited in line, they were given a chance to choose between two scenarios to experience. These storybook moments from Jordan’s career include his winning shot during the 1982 NCAA Championship game against Georgetown and the moment he scored the last shot during the 1998 Chicago Bulls game against the Utah Jazz.
This Immersive Michael Jordan Simulator Is the Worlds Coolest Basketball Court #Sports http://t.co/jxFVNPXGQC pic.twitter.com/8J3Dj1RxQt
— Technology Story (@Techn_Story) February 16, 2015
At first, the room might seem like an ordinary studio, but once the game loads, fans are treated with a visual spectacle that makes the room look like a basketball half-court. The walls come to life thanks to massive LED display and the viewers are given a 360-degree look at the scenes that were recreated for the installation.
The experience also includes real players who give fans a challenging time on the court. A play-by-play announcer calls out every move that you make, making the experience more life-like. The All-Star Weekend is an important moment for brands which is why the people from Jordan’s team thought of creating an innovative and unique experience for those who want to know more about the NBA Legend.
Jordan Brand’s All-Star showcase brings museum feel with new technology (by @BenGolliver): http://t.co/BfQCkbIkeq pic.twitter.com/pFpvBToYKs
— SI NBA (@si_nba) February 15, 2015
The pop-up museum also includes a full tour that will guide visitors throughout the decade-spanning career of Jordan. Jordan memorabilia, like one-of-a-kind photos and autographed shoes are on display, giving visitors an exciting peek into the life of Michael Jordan. They can even take a selfie with the legendary player right at the end of the tour, giving them something to share on their social media accounts.
