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Native Advertising Articles

Report: Native Advertising Flourishing (Especially In Social) Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal …

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through …

StumbleUpon Expands Native Advertising Sales Team StumbleUpon Expands Native Advertising Sales Team

StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts. The company points out that Shareaholic data from Q4 showed that StumbleUpon accounted for more publisher …

Twitter’s MoPub Launches Native Ads For Mobile Apps Twitter’s MoPub Launches Native Ads For Mobile Apps
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Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked …

Native Advertising Consumption Has Jumped 44% Over The Last Few Months Native Advertising Consumption Has Jumped 44% Over The Last Few Months

As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some of these ads may be illegal, and encouraged them to …

FTC Warns Publishers About Illegal Native Advertising FTC Warns Publishers About Illegal Native Advertising
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The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and …

IAB Releases Playbook For Native Advertising IAB Releases Playbook For Native Advertising
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The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling …

Should The Government Regulate Paid Content? Should The Government Regulate Paid Content?
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Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these ads. That’s when …

LinkedIn Sponsored Updates Now Available To All Advertisers LinkedIn Sponsored Updates Now Available To All Advertisers
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LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via …

Google Warns: You Better Adequately Disclose Paid Content Google Warns: You Better Adequately Disclose Paid Content
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Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if …

Native Advertising Trend Has Some (Including Google) Concerned Native Advertising Trend Has Some (Including Google) Concerned
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Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …