All Posts Tagged Tag: ‘Native Advertising’

Disqus Sponsored Comments Go Programmatic

Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus launched Sponsored Comments back in April after testing it for a bit. Here’s what they look like: Disqus is now working with WPP’s Xaxis to give the latter’s clients the ability …

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Yahoo Launches ‘Yahoo Recommends’ For Publishers

Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially announced the launch of the offering. It’s called “Yahoo Recommends,” and is described as a new monetization solution for publishers. It’s part of the Yahoo suite of Publisher Solutions. …

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Yahoo Expands ‘Recommended’ Content Ads To Other Publishers

Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as sponsored, but is otherwise designed to look like the articles accompanying it. As AdAge first reported, Yahoo is now offering to place such boxes …

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Yahoo Extends Native Stream Ads Into More Countries

Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. “Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format,” the company says. …

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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a compound annual growth rate of 24%. According to the report, 2014 is seeing the greatest year-over-year increase in social media …

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Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, …

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StumbleUpon Gives Advertisers New Tools & Features

StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements to templates and interest recommendations. “We’ve made it easier to create and use templates – save them for future campaigns …

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Twitter’s MoPub Opens Native Ads To All

Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension to OpenRTB, frequency capping, creative …

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Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

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Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform. “Mobile is the fastest-growing market segment, and we have innovated how …

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StumbleUpon Expands Native Advertising Sales Team

StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts. The company points out that Shareaholic data from Q4 showed that StumbleUpon accounted for more publisher traffic than Reddit, YouTube, LinkedIn and Google combined. We covered the report here. The company has appointed three-year SU vet …

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Twitter’s MoPub Launches Native Ads For Mobile Apps

Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners. Here’s a look: “Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers,” says …

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