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Google Analytics Finally Comes To Android Google Analytics Finally Comes To Android
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Google Analytics is finally available for Android phones via the new Google Analytics App. The app allows users to access the same accounts and profiles as they can from the desktop, with more mobile-optimized versions of reports. You can swipe …

Google Analytics Just Became Relevant To Mobile App Developers Google Analytics Just Became Relevant To Mobile App Developers
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Google announced a new set of reports in Google Analytics called Mobile Apps Analytics to better help marketers and developers measure mobile apps. The reports include metrics like downloads, new users, retention, crashes, conversions, app sales, and in-app purchases. There …

Google+ Mobile Takes A Page Out Of Facebook’s Game Plan Google+ Mobile Takes A Page Out Of Facebook’s Game Plan

Google spent quite a bit yesterday talking up Google+ and the importance of mobile. They found that over half of Google+ users are now accessing the service via mobile devices and that number is only growing. They’re going to have …

What If Your Smartphone Could Detect Your Behavior – Cool or Freaky? What If Your Smartphone Could Detect Your Behavior – Cool or Freaky?
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As technology has advanced and smartphones have become ubiquitous, we’ve seen the rise of some very interesting applications. Many of these apps make our lives easier, help us make decisions, and even offer up some fun and games. At SXSW …

Does Facebook Have What It Takes to Succeed in Advertising? Does Facebook Have What It Takes to Succeed in Advertising?
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Can Facebook build a strong revenue model out of its advertising platform? This is the big question that a lot of people are asking of late, especially given the social giant’s IPO fiasco. With its more than 900 million users, it’s clear that consumers are fond of the service. However, the question of how Facebook can monetize all these users is the big concern now, especially since it must deal with Wall Street and investors.

Facebook Follows Suit, Commits To California User Privacy Initiative Facebook Follows Suit, Commits To California User Privacy Initiative
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Facebook has become the seventh company to sign California Attorney General Kamala Harris’ Joint Statement of Principles, which means that Facebook is on board to officially require app developers to “conspicuously” display privacy policies in apps used by Facebook users. …

Google Says These New Local Ads Will Increase Click-Through Rates By 100% Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have …

You’re Soon Going To Be Able To Opt Out Of Facebook’s Sponsored Stories You’re Soon Going To Be Able To Opt Out Of Facebook’s Sponsored Stories
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Earlier this week, we told you that Facebook had settled a lawsuit centered around their Sponsored Stories with a $10 million cy-pres settlement which would have the money go to charity. The class-action case was brought by five plaintiffs from …

Here’s What The New Tumblr iPhone App Looks Like Here’s What The New Tumblr iPhone App Looks Like

Tumblr has released the latest version of its iPhone app, version 3.0, after much anticipation from users. New features include high-res images, Spotify support and improved photosets from the dashboard, faster uploads, new shortcuts (like swiping the compose button up …

Surprise, Someone Else Says Facebook Is Dead In The Water Surprise, Someone Else Says Facebook Is Dead In The Water
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George Colony, CEO of Forrester Research, doesn’t think that Facebook is going to survive in the world of technological competition in the future. In fact, he thinks they’re “toast.” Speaking at the keynote of Forrester’s European forum in Paris, Colony …

Facebook Likes Invade Open Graph Mobile Apps Facebook Likes Invade Open Graph Mobile Apps

The Like is the center of the Facebook experience. That simple expression has driven Facebook from college pet project to public company worth billions. Unfortunately, one pillar of the Facebook experience has been missing the Like for some time now. …

Facebook May Not Be Struggling With Mobile Monetization After All Facebook May Not Be Struggling With Mobile Monetization After All
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“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven… and if we are unable to successfully implement monetization strategies for our mobile users, or …

Google Offers For iPhone Now Available Google Offers For iPhone Now Available

Google announced that it has launched the Google Offers App for the iPhone. “We have hundreds of offers you can purchase in advance and thousands of free offers that you can use instantly or save for later,” Google says. “Either …

Greplin Turns Into Cue, Adds Functionality Greplin Turns Into Cue, Adds Functionality

Personalized search service Greplin announced that it has changed its name to Cue, made some adjustments to its functionality, and is now resides at CueUp.com. Greplin let you search through many social networks, Gmail, and various other points of personal …

Facebook: We’re Not “Readying” Location-Based Mobile Ads Facebook: We’re Not “Readying” Location-Based Mobile Ads

According to Facebook, a recent report concerning a new location-based mobile ad product was misleading. Earlier, we told you that Facebook’s Carolyn Everson confirmed the development of the product to Bloomberg, who reported that the company was “readying” a mobile …

Facebook Launching Location-Based Mobile Ads [UPDATED] Facebook Launching Location-Based Mobile Ads [UPDATED]

UPDATE: Facebook has said that they did not confirm that this product is on the way. ORIGINAL ARTICLE: To anyone concerned with Facebook’s future ability to monetize their mobile platform, this could be some comforting news. For some users, it …

Google Buys Mobile Transmit Diversity Patents From Magnolia Broadband Google Buys Mobile Transmit Diversity Patents From Magnolia Broadband

Google has acquired over 50 patents from Magnolia Broadband, according to an announcement from the latter. Specifically, Google has acquired Magnolia’s beam forming Mobile Transmit Diversity (MTD) patents. The patents cover methods for increasing spectrum utilization, expanding coverage, improving uplink …

Apple Announcement: Passbook Comes to iOS 6 Apple Announcement: Passbook Comes to iOS 6
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Among its numerous announcements today, Apple unveiled an app called Passbook for iOS 6 during its keynote at the Worldwide Developers Conference. Apple touted it as a way to get all your passes – boarding passes, tickets, store cards, movie …

Facebook Announces Some Improvements In Mobile Security Facebook Announces Some Improvements In Mobile Security
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Although Facebook probably didn’t plan it like this, this announcement is pretty timely considering what’s been going on over at LinkedIn and some other high-profile sites in the past couple of days. In order to keep your experience more safe, …

Here’s What Facebook’s App Center Looks Like On iOS Here’s What Facebook’s App Center Looks Like On iOS
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The Facebook App Center is set to launch any time now, if recent reports are to be believed. The company announced the App Center early last month and said that it would become available in the “upcoming weeks.” Yesterday we …

Google Integrates AdMob With AdWords, Previews New Interface Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be …