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Disney MMOs Aim For Kids, Branding

The Disney brand, one of the most well-known globally, reaches into the virtual world with a pair of massive multiplayer online games.

MMOs For Mainstream Business?

With the success of World of Warcraft, Blizzard has all but achieved a license to print money based on revenue generated from recurring subscriptions and expansion software. Mainstream companies have taken notice of the growing interest in online gaming and have taken steps to market their respective brands in virtual worlds, particularly within Second Life.