Toy maker Mattel said today it is set to roll out a new product in the fall called "Puppy Tweets" that will allow dogs to send tweets to their own Twitter account.

Puppy Tweets is a plastic tag with a sound and motion sensor that attaches to a dog collar and connects to a USB receiver in a computer. The pet owner creates a Twitter account for the dog and then can receive tweets on a smartphone or desktop.

Toy maker Mattel has launched its own ecommerce site, MattelShop.com, offering a selection of its popular brands along with social shopping features.

MattelShop.com features a social shopping tool called ShopTogether, developed by shopping application firm DecisonStep, that allows users to browse the site with family and friends. Shoppers have the ability to chat with each other in real time about the various toys offered on the site.

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Another day, another Facebook controversy. At this point, as long as Facebook’s not directly responsible or in legal harm’s way, it’s just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.

And they want it taken down.

Of course, Facebookers are plenty upset about that, and are rallying behind the game.

Ah, traffic – almost every site wants more of it, unless, of course, the traffic consists of angry or concerned ex-customers.  Data from Hitwise reveals that Mattel’s official site received quite a few visits following a toy recall.

Mattel reported 2005 first quarter financial results including net income of $6.5 million, or $0.02 per share, compared to last year’s first quarter net income of $9.0 million, or $0.02 per share.