Netflix Deals With Mattel For ‘Ever After High’ Series

Netflix Deals With Mattel For ‘Ever After High’ Series

By Chris Crum June 17, 2014

Netflix announced on Monday that it has partnered with Mattel on a new animated original series based on the popular Ever After High franchise. It will premiere in fall of 2015 in all Netflix territories. Here’s the description of Ever …

Barbie Makeover: Doll Gets Average Woman’s Proportions Barbie Makeover: Doll Gets Average Woman’s Proportions


Barbie has long been the epitome of beauty to little girls; tall, thin, tan, and blonde, with an impossibly tiny waist and perpetual high-heel shaped feet, she has set the standard for the all-American girl for decades. But Barbie has …

Mattel And Hasbro Terrified Of Tablets Moving In On Their Turf Mattel And Hasbro Terrified Of Tablets Moving In On Their Turf

Mattel and Hasbro are household names when it comes to toys. I grew up playing with action figures made by the companies, and I’m sure any person born in the 80s or early 90s has fond memories of G.I. Joe, …

Will Hover Boards Be Ready in 2015? Will Hover Boards Be Ready in 2015?

YouTube user dondula7 designed a hover board that actually hovers and showed it off by making the following video: The board can support the weight of a few salt shakers at this point but further development of the board could …

Twitter Going To The Dogs

Toy maker Mattel said today it is set to roll out a new product in the fall called "Puppy Tweets" that will allow dogs to send tweets to their own Twitter account.

Puppy Tweets is a plastic tag with a sound and motion sensor that attaches to a dog collar and connects to a USB receiver in a computer. The pet owner creates a Twitter account for the dog and then can receive tweets on a smartphone or desktop.

Mattel Launches Ecommerce Website

Toy maker Mattel has launched its own ecommerce site, MattelShop.com, offering a selection of its popular brands along with social shopping features.

MattelShop.com features a social shopping tool called ShopTogether, developed by shopping application firm DecisonStep, that allows users to browse the site with family and friends. Shoppers have the ability to chat with each other in real time about the various toys offered on the site.

JCPenney & M&Ms Get it, Scrabble and Target Don’t

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Facebook’s Scrabulous Isn’t Fabulous To Toy Makers
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Another day, another Facebook controversy. At this point, as long as Facebook’s not directly responsible or in legal harm’s way, it’s just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.

And they want it taken down.

Of course, Facebookers are plenty upset about that, and are rallying behind the game.

Recall-Related Search Traffic Hits Mattel.com

Ah, traffic – almost every site wants more of it, unless, of course, the traffic consists of angry or concerned ex-customers.  Data from Hitwise reveals that Mattel’s official site received quite a few visits following a toy recall.

Mattel Earnings Lower Than Last Year

Mattel reported 2005 first quarter financial results including net income of $6.5 million, or $0.02 per share, compared to last year’s first quarter net income of $9.0 million, or $0.02 per share.