WebProNews

Mattel Launches Ecommerce Website

Toy maker Mattel has launched its own ecommerce site, MattelShop.com, offering a selection of its popular brands along with social shopping features. MattelShop.com features a social shopping tool called ShopTogether, developed by shopping application firm DecisonStep, that allows users to browse the site with family and friends. Shoppers have the ability to chat with each other in real time about the various toys offered on the site.

JCPenney & M&Ms Get it, Scrabble and Target Don't

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Facebook's Scrabulous Isn't Fabulous To Toy Makers

Another day, another Facebook controversy. At this point, as long as Facebook's not directly responsible or in legal harm's way, it's just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.And they want it taken down.Of course, Facebookers are plenty upset about that, and are rallying behind the game.

Recall-Related Search Traffic Hits Mattel.com

Ah, traffic - almost every site wants more of it, unless, of course, the traffic consists of angry or concerned ex-customers.  Data from Hitwise reveals that Mattel’s official site received quite a few visits following a toy recall.

Mattel Earnings Lower Than Last Year

Mattel reported 2005 first quarter financial results including net income of $6.5 million, or $0.02 per share, compared to last year's first quarter net income of $9.0 million, or $0.02 per share.