All Posts Tagged Tag: ‘Marketing’

Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look at opens and clicks by platform across various categories: The report also finds that email volume rose by 17.1% year-over-year, …

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Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding that Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combined represent roughly a third of the traffic Pinterest sent to publishers …

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Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender)

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to help “guide” you in different directions. It’s essentially a nice way of presenting search recommendations. The company has been hard …

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Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. These stats have sparked a lot of discussion about video marketing throughout the industry. We caught up with marketing consultant …

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Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …

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Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

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How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media …

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How Email Is Helping StumbleUpon Drive Engagement

Despite the fact that it continues to be a major source of traffic for many websites, StumbleUpon continues to fly somewhat under the radar for a lot of marketers. The company has recently adopted a more email-heavy approach to user engagement, and we reached out to Director of Marketing Anne Gherini to learn more about its strategy. Are you a …

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Pinterest SEO: Things To Consider

A lot of website owners and marketers are still trying to crack the Pinterest nut. If Facebook referrals start evaporating, that will no doubt be the case even more. Currently, Pinterest is second behind Facebook for driving website referrals as far as social networks are concerned. Promoted Pins will be a big storyline this year, and search is a big …

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