Quantcast

Marketing Articles

Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
· 1

Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Any Small Business Can Now Advertise On Foursquare Any Small Business Can Now Advertise On Foursquare
· 3

Foursquare announced on Monday that it is opening its ads to all small businesses. Last year, the company launched promoted updates, but they were only available to big chains. That changed this past summer when Foursquare started testing the offering …

Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Facebook Rolls Out Updates To Page Insights Facebook Rolls Out Updates To Page Insights

Back in June, Facebook announced some updates to Page Insights, aimed at helping marketers and Page admins better develop content and reach people on the social network. The updates have been available to a select group of admins in beta. …

‘Carrie’ Prank: Viral Marketing Done Right Terrifies Coffee Shop Patrons ‘Carrie’ Prank: Viral Marketing Done Right Terrifies Coffee Shop Patrons
· 1

A great viral ad is one that you have no idea is a viral ad until the people behind the viral ad are forced to make it clear exactly what the ad is hawking. A new viral campaign for the …

Microsoft Launches ‘Bing Offers Card-Linked’ Deals Microsoft Launches ‘Bing Offers Card-Linked’ Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …

Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

Google Launches New Ad Creation Solution ‘Ready Creatives’ Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it …

Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect
· 3

StumbleUpon has been around since 2001, providing a unique way for Internet users to find websites and pages related to topics they’re interested in. The company has long provided a method of content discovery that has for one, gone virtually …

Danica Patrick Better For Go Daddy’s Brand Than Van Damme? Danica Patrick Better For Go Daddy’s Brand Than Van Damme?
· 12

Earlier this month, we reported that Go Daddy has dropped the GoDaddy girls in favor of a new “ass-kicking” small business message in its advertisements. They kicked this new strategy off during the NFL season opener with an ad featuring …

Twitter Buys MoPub, Will Use It In Twitter Ads Platform Twitter Buys MoPub, Will Use It In Twitter Ads Platform

Twitter announced that it has agreed to acquire mobile ad exchange MoPub. With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads, house ads, ad network and real-time bidding). “The two major trends in the …

Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses
· 41

If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s …

Google Launches AdWords Conversion Import Feature Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize …

Aziz Ansari Netflix Special Will Be Promoted More Than Other Exclusives Aziz Ansari Netflix Special Will Be Promoted More Than Other Exclusives

As previously reported, Netflix is going to be debuting a new exclusive stand-up special from comedian Aziz Ansari on November 1st. This will only be one of a series of stand-up comedy exclusives Netflix is pushing out. Interestingly, Netflix plans …

Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
· 18

As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

Belize Tourism Board Turns Breaking Bad Reference into Promotional Gold

There be spoilers ahead… On last Sunday night’s episode of AMC’s Breaking Bad, Saul and Walter White had an amazing little interchange about sending someone to Belize. Of course, they weren’t really talking about a relaxing getaway spent exploring sandy …

Kids Remain Focal Point Of Netflix Marketing Kids Remain Focal Point Of Netflix Marketing

Netflix has released yet another ad pushing its Netflix Kids offering with a new YouTube upload “Netflix ‘Supplies’ Ad Spot”. “Everyone remembers building a pillow fort as a kid. Now imagine you could take Netflix inside!” the company says in …

Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility
· 2

As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who …

New AdWords Editor Lets You Manage Upgraded Sitelinks New AdWords Editor Lets You Manage Upgraded Sitelinks
· 2

Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Got An Hour To Spare To Get More Out Of Your Google Search Ads? Got An Hour To Spare To Get More Out Of Your Google Search Ads?
· 1

Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company …