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Twitter Buys MoPub, Will Use It In Twitter Ads Platform Twitter Buys MoPub, Will Use It In Twitter Ads Platform

Twitter announced that it has agreed to acquire mobile ad exchange MoPub. With MoPub, app publishers can manage their inventory and multiple sources of advertising (direct ads, house ads, ad network and real-time bidding). “The two major trends in the …

Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses
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If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s …

Google Launches AdWords Conversion Import Feature Google Launches AdWords Conversion Import Feature

Google announced a new “conversion import” feature for AdWords today, aimed at making it easier for advertisers to measure and optimize events that happen away from their sites. The company says the feature can help small businesses measure and optimize …

Aziz Ansari Netflix Special Will Be Promoted More Than Other Exclusives Aziz Ansari Netflix Special Will Be Promoted More Than Other Exclusives

As previously reported, Netflix is going to be debuting a new exclusive stand-up special from comedian Aziz Ansari on November 1st. This will only be one of a series of stand-up comedy exclusives Netflix is pushing out. Interestingly, Netflix plans …

Are You Getting More Out Of Paid Search Than From SEO? Are You Getting More Out Of Paid Search Than From SEO?
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As you’ve probably found out, getting your content seen in Google’s organic listings is not as easy as it used to be. It’s no wonder that businesses are getting more out of paid listings than they are organic search traffic. …

Belize Tourism Board Turns Breaking Bad Reference into Promotional Gold

There be spoilers ahead… On last Sunday night’s episode of AMC’s Breaking Bad, Saul and Walter White had an amazing little interchange about sending someone to Belize. Of course, they weren’t really talking about a relaxing getaway spent exploring sandy …

Kids Remain Focal Point Of Netflix Marketing Kids Remain Focal Point Of Netflix Marketing

Netflix has released yet another ad pushing its Netflix Kids offering with a new YouTube upload “Netflix ‘Supplies’ Ad Spot”. “Everyone remembers building a pillow fort as a kid. Now imagine you could take Netflix inside!” the company says in …

Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility
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As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who …

New AdWords Editor Lets You Manage Upgraded Sitelinks New AdWords Editor Lets You Manage Upgraded Sitelinks
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Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Got An Hour To Spare To Get More Out Of Your Google Search Ads? Got An Hour To Spare To Get More Out Of Your Google Search Ads?
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Google thinks you can be getting more out of your search campaigns with Remarketing Lists for Search Ads (RLSA). Google launched RLSA out of beta in June, making the feature available to all advertisers using Enhanced Campaigns. Now, the company …

Learn More About Ecommerce And Goal Tracking In Google Analytics Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

Google Makes Video Advertising Easier Google Makes Video Advertising Easier
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Google announced today that it has simplified the process for starting video advertising with AdWords with a new campaign creation flow. The new design, Google says, eliminates clutter, and focuses on the key components of the advertiser’s first video ad …

New Google Maps Ads Come With New Click Type New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a …

Twitter Now Measures Tweet Impact On Offline Sales Twitter Now Measures Tweet Impact On Offline Sales

Twitter is making new efforts to measure the impact of Twitter advertising campaigns on offline sales. The company has partnered with Datalogix to do so. Twitter announced a new capability it is providing called “offline sales impact,” which it says …

AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …

Tech Sales Techniques Need to Change, Say Analysts Tech Sales Techniques Need to Change, Say Analysts

As technology evolves at an ever more-rapid pace, companies are struggling to keep up with changing markets. The tablet market is only a few years old and still growing, but companies are already preparing to release smart watches and other …

Facebook Has A CMO For The First Time (And He Comes From Google) Facebook Has A CMO For The First Time (And He Comes From Google)

Facebook now has its first-ever chief marketing officer, and it just happens to be an executive which the company has lured away from Google. Gary Briggs went over to Google when the company acquired Motorola Mobility, where he was SVP, …

Google Analytics Real Time API Launches In Beta Google Analytics Real Time API Launches In Beta
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Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use …

AdBlock Plus Vows To Block Facebook Video Ads AdBlock Plus Vows To Block Facebook Video Ads
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As previously reported, Facebook video ads are on the way, with Facebook expected to charge between $1 million and $2.5 million for an ad to run for a single day. Facebook has been working on video ads for months, but …

As School Draws Near, Netflix Starts Marketing To Kids As School Draws Near, Netflix Starts Marketing To Kids

While most of the attention Netflix has been getting lately is related to its original shows like House of Cards and Orange is the New Black, which are very adult-themed, the company has been placing a great deal of emphasis …