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Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Oracle Is Buying BlueKai For Big Data Marketing Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a …

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Was This A Wise Marketing Strategy By Groupon? Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best – attracting attention for being just a little bit “off the wall.” The company has been doing this for as long as I can remember, and apparently not much has changed in that …

Fear Can Build Brand Loyalty, Shows Study Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that …

YouTube Is Coming After Your Fake Views YouTube Is Coming After Your Fake Views

YouTube announced that it is cracking down on videos with inflated, fraudulent view counts more aggressively than ever. While they’ve had some tactics in place already, they’re getting more vigilant at going after videos with views that weren’t earned. “YouTube …

Google Propaganda, SEO and Why Marketers Need to Wake Up Google Propaganda, SEO and Why Marketers Need to Wake Up
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As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in …

Imgur Analytics Let You Track The Viral Success Of Your Images Imgur Analytics Let You Track The Viral Success Of Your Images

Imgur just announced the launch of a new analytics platform that will enable brands and marketers to track the viral life of the images they upload. Given that Imgur sees upwards of 100 million unique monthly visitors, this is a …

Twitter Launches Card Analytics Dashboard Twitter Launches Card Analytics Dashboard
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Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing. That includes tweets with pictures, videos, content previews, deep links …

Netflix: Ads Are Not Something We’re Contemplating Netflix: Ads Are Not Something We’re Contemplating

Netflix says it has no intentions of including ads in or around its content. The company released its quarterly earnings report on Wednesday. Shortly afterwards, the company held a Google+ Hangout with company execs and analysts. One analyst suggested that …

Yahoo Search Is Now Encrypted By Default Yahoo Search Is Now Encrypted By Default
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Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago …

Now That’s How A Brand Should Use Jelly Now That’s How A Brand Should Use Jelly
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Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure …

Monster Energy Drinks Investigated By Attorneys

Your company may want to stop pushing the envelope of your product if it has a history for being a potential causation of five deaths from reports by the Food and Drug Administration. Monster Beverage Corporation, the makers of the …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Facebook Sponsored Stories Will Officially Die On April 9th Facebook Sponsored Stories Will Officially Die On April 9th
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Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise …

5 Ways to Make Your Small Business Shine on Instagram 5 Ways to Make Your Small Business Shine on Instagram
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Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the …

Kevin Spacey Will School The Content Marketing Industry This Year Kevin Spacey Will School The Content Marketing Industry This Year

Well, you if you weren’t already planning on attending Content Marketing World this year, you have a big reason to do so now. It was announced on Friday that Kevin Spacey will be headlining the event, providing the closing keynote. …

Facebook Acquires Sports Conversation Analysis Firm SportStream Facebook Acquires Sports Conversation Analysis Firm SportStream

Facebook announced an agreement to acquire SportStream, a San Francisco-based builder of sports conversation analysis technology. The company’s technology (which is apparently patent-pending) surfaces what it deems to be the highest quality Facebook posts and tweets, as well as Instagram …

Google: Gmail Image Change Means More Accurate Open Rates Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …