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Marketing Articles

Brands Are Probably Overusing Facebook Hashtags Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when …

Pinterest Ads Aren’t Going To Be Cheap Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, …

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Snail Mail Still Integral to Marketing Campaigns, Says USPS Snail Mail Still Integral to Marketing Campaigns, Says USPS

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and …

Yahoo Brings Brands’ Images To Life With New Motion Ads Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled …

Google Closes Wildfire To New Customers, Continues DoubleClick Integration Google Closes Wildfire To New Customers, Continues DoubleClick Integration

Google acquired Wildfire back in 2012 to bring its social media marketing services to its own customers. Last summer, Google started integrating Wildfire into the DoubleClick platform. Now, Google is going to “limit” its investments in the Wildfire Suite, and …

Love Imagery Can Hurt Sales, Shows Study Love Imagery Can Hurt Sales, Shows Study

Just one month ago stores, magazines, and television were filled with images of perfect couples celebrating Valentine’s Day with the perfect compliment of expensive flowers, jewelry, and chocolates. In the midst of the season, however, it is easy to forget …

Most Customers Ignore New Food Menu Items Most Customers Ignore New Food Menu Items

With the constant variety of new foods to try in fast food restaurants across the country and the major ad campaigns touting the quality of inventive new sandwiches, it would be easy to conclude that new menu items attract customers …

2014: The Year Affiliate Marketing Grows Up 2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in …

Selfies Causing Lice Epidemic, According to Lice Removal Business

According to the operator of a California-based lice removal spa, your teenagers are going to get lice because they’re taking so many damn selfies. Apparently, the epidemic has already begun. Heads have been pressed together, duck faces have been made, …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Oracle Is Buying BlueKai For Big Data Marketing Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a …

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Was This A Wise Marketing Strategy By Groupon? Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best – attracting attention for being just a little bit “off the wall.” The company has been doing this for as long as I can remember, and apparently not much has changed in that …

Fear Can Build Brand Loyalty, Shows Study Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that …