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Is The End Nigh For Your Facebook Traffic? Is The End Nigh For Your Facebook Traffic?

Facebook is quickly becoming a major force in online video. Over the past year or so, brands have posted more and more video content, and it has now become even bigger than YouTube for sharing videos on Facebook, according to …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

Facebook Now Bigger Than YouTube For Brand Videos (On Facebook) Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook …

IAB Gives Guidance On Ad Viewability IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply …

Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn. In …

YouTube Names The Top Ads Of 2014 YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Ace Metrix Ranks Top 10 Holiday Ads Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Report: Big-Spending SMBs Prioritize Search Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% …

Facebook Adds Access Levels To Ads API Facebook Adds Access Levels To Ads API

Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. There are now three access levels: Development, Basic, and Standard. Development lets you try out …

Facebook Is Changing The Name Of Its PMD Program Facebook Is Changing The Name Of Its PMD Program

Facebook announced some new updates to its Preferred Marketing Developer (PMD) program aimed at making it easier for marketers to find the right partners. Chief among those updates is a name change. Starting early next year, the PMD program will …

Google Has A New Marketing App Called Primer Google Has A New Marketing App Called Primer

Google has a new iPhone app called Primer aimed at “knocking some sense into marketing,” or in other words, getting marketers to use more Google services. As the site explains: Primer is a no-nonsense, jargon-free app designed specifically for busy …

Netflix Looks For ‘Official Instagrammers’ Netflix Looks For ‘Official Instagrammers’

Instagram has become an important part of online marketing, and companies are now looking for more ways to utilize it. Netflix just announced that it’s looking for a few people to become its “official Instagrammers”. Wanted: #Grammasters: Become Netflix’s official …

eBay Announces Enterprise Commerce Marketing Platform eBay Announces Enterprise Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce. That deal was for $2.4 billion, and was a …

Denny’s Mocks Apple’s Livestream Incompetence Denny’s Mocks Apple’s Livestream Incompetence

As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album). The company made a huge deal …

Hootsuite Acquires Brightkit To Launch ‘Campaigns’ Offering Hootsuite Acquires Brightkit To Launch ‘Campaigns’ Offering

Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns. The acquisition actually took place in July, but is just now being announced. “Hootsuite Campaigns helps brands …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

Twitter Analytics Reveal Low Reach, Suspect Engagement Twitter Analytics Reveal Low Reach, Suspect Engagement

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users …

Hyperlapse Marketing Is Obviously Already Happening Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …