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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report] Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Snail Mail Still Integral to Marketing Campaigns, Says USPS Snail Mail Still Integral to Marketing Campaigns, Says USPS

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and …

Yahoo Brings Brands’ Images To Life With New Motion Ads Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled …

Google Closes Wildfire To New Customers, Continues DoubleClick Integration Google Closes Wildfire To New Customers, Continues DoubleClick Integration

Google acquired Wildfire back in 2012 to bring its social media marketing services to its own customers. Last summer, Google started integrating Wildfire into the DoubleClick platform. Now, Google is going to “limit” its investments in the Wildfire Suite, and …

Love Imagery Can Hurt Sales, Shows Study Love Imagery Can Hurt Sales, Shows Study

Just one month ago stores, magazines, and television were filled with images of perfect couples celebrating Valentine’s Day with the perfect compliment of expensive flowers, jewelry, and chocolates. In the midst of the season, however, it is easy to forget …

Most Customers Ignore New Food Menu Items Most Customers Ignore New Food Menu Items

With the constant variety of new foods to try in fast food restaurants across the country and the major ad campaigns touting the quality of inventive new sandwiches, it would be easy to conclude that new menu items attract customers …

2014: The Year Affiliate Marketing Grows Up 2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in …

Selfies Causing Lice Epidemic, According to Lice Removal Business

According to the operator of a California-based lice removal spa, your teenagers are going to get lice because they’re taking so many damn selfies. Apparently, the epidemic has already begun. Heads have been pressed together, duck faces have been made, …

Facebook Restructures Ad Campaigns Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Oracle Is Buying BlueKai For Big Data Marketing Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a …

Twitter Launches ‘Twitter Marketing Platform Program’ Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Facebook Ads Get Even More Targeting Options Facebook Ads Get Even More Targeting Options

Facebook announced that it is about to begin rolling out improved “Core Audiences” targeting options, which are built into all of its ad buying interfaces. These will allow advertisers to target “precise audiences” based on location, demographic, interests and behaviors. …

Was This A Wise Marketing Strategy By Groupon? Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best – attracting attention for being just a little bit “off the wall.” The company has been doing this for as long as I can remember, and apparently not much has changed in that …

Fear Can Build Brand Loyalty, Shows Study Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that …

YouTube Is Coming After Your Fake Views YouTube Is Coming After Your Fake Views

YouTube announced that it is cracking down on videos with inflated, fraudulent view counts more aggressively than ever. While they’ve had some tactics in place already, they’re getting more vigilant at going after videos with views that weren’t earned. “YouTube …

Google Propaganda, SEO and Why Marketers Need to Wake Up Google Propaganda, SEO and Why Marketers Need to Wake Up
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As the entire search world knows, Matt Cutts released a post last week – I’m paraphrasing – warning us that Google now considers “low quality guest posting” to be spam under their guidelines and will begin to take action in …

Imgur Analytics Let You Track The Viral Success Of Your Images Imgur Analytics Let You Track The Viral Success Of Your Images

Imgur just announced the launch of a new analytics platform that will enable brands and marketers to track the viral life of the images they upload. Given that Imgur sees upwards of 100 million unique monthly visitors, this is a …

Twitter Launches Card Analytics Dashboard Twitter Launches Card Analytics Dashboard
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Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing. That includes tweets with pictures, videos, content previews, deep links …