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LinkedIn Is Acquiring B2B Marketing Platform Bizo LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and …

Uber ‘Honors’ Pride Week with On-Demand Weddings Uber ‘Honors’ Pride Week with On-Demand Weddings

On-demand car company, ride-sharing purveyors, or disruptors of the taxi game – whatever you want to call them, Uber is known for creative marketing stunts. Last year, the company offered to deliver kittens for people to play with. Then, during …

Facebook’s Bleeding Teen Users, Right? Not So Fast… Facebook’s Bleeding Teen Users, Right? Not So Fast…

Facebook, that magical place of college hookups, ex-stalking, and most importantly, exclusivity, is no more. To many, the real Facebook died years ago when Mark Zuckerberg and company decided that it had to be an egalitarian network. Facebook died when …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Google Looks At Apparent IE Sponsored Post Spam Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a …

Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company …

Pinterest Gives Your Business Another Reason To Pay Attention Pinterest Gives Your Business Another Reason To Pay Attention

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, …

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

What Brands Are Doing Wrong With Visual Social Media What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing …

Pinterest Gives Marketing Tech Products New API Access Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Google Hires Fashion Marketer to Head Glass, Make It Cool Google Hires Fashion Marketer to Head Glass, Make It Cool

Everyone knows about Google Glass. That’s part one. Now, for part two–making people actually want to buy the wearable tech–Google has employed a former top-level marketing executive to head the Glass team. In a post to Google Glass’ Google+ page, …

Infographic Looks At Email List Hygiene Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Which Social Networks & Types Of Posts Are Working For B2B? Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social networks and types of posts that B2B businesses are using, and what’s working. LinkedIn …

Twitter Study Finds Brands ‘Integral’ To Regular Conversation Twitter Study Finds Brands ‘Integral’ To Regular Conversation

Twitter has released some new research about the influence of TV and brand-related tweets on consumer behavior. The study was done in partnership with the Advertising Research Foundation, Fox, and DB5. It sought to find how exposure to brand mentions …

Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S. Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Gartner: Digital Marketing Budgets To Increase by 10% This Year Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. …

Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald …

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’ Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

The 20th Most Popular Person On Google+ Tells You How To Use It Better The 20th Most Popular Person On Google+ Tells You How To Use It Better

As businesses face drastic drops in the organic reach of their Facebook posts, there are no doubt some shifting focus over to Google+. With recent reports, who could blame them? Forrester says marketers need to be using it. Shareaholic says …

This Infographic Shows What Your Customers Will Be Like Next Year This Infographic Shows What Your Customers Will Be Like Next Year

Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of …