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Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’ Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Facebook Lets Advertisers Get In Front Of The Same People More Frequently Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Google Announces Website Call Conversions Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the …

AdWords Adds Close Variant Matching To All Exact And Phrase Keywords AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …

Pinterest Gives More Businesses Access To DIY Promoted Pins Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more …

Facebook Ads Get Cross-Device Reporting Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook …

Twitter Gives Advertisers Objective-Based Campaigns, Pricing Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. …

Kevin Spacey To Tell The Advertising Industry What’s Up Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way …

Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report] Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement …

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at …

LinkedIn Is Acquiring B2B Marketing Platform Bizo LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and …

Uber ‘Honors’ Pride Week with On-Demand Weddings Uber ‘Honors’ Pride Week with On-Demand Weddings

On-demand car company, ride-sharing purveyors, or disruptors of the taxi game – whatever you want to call them, Uber is known for creative marketing stunts. Last year, the company offered to deliver kittens for people to play with. Then, during …

Facebook’s Bleeding Teen Users, Right? Not So Fast… Facebook’s Bleeding Teen Users, Right? Not So Fast…

Facebook, that magical place of college hookups, ex-stalking, and most importantly, exclusivity, is no more. To many, the real Facebook died years ago when Mark Zuckerberg and company decided that it had to be an egalitarian network. Facebook died when …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Google Looks At Apparent IE Sponsored Post Spam Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a …

Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company …

Pinterest Gives Your Business Another Reason To Pay Attention Pinterest Gives Your Business Another Reason To Pay Attention

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, …

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

What Brands Are Doing Wrong With Visual Social Media What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing …

Pinterest Gives Marketing Tech Products New API Access Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Google Hires Fashion Marketer to Head Glass, Make It Cool Google Hires Fashion Marketer to Head Glass, Make It Cool

Everyone knows about Google Glass. That’s part one. Now, for part two–making people actually want to buy the wearable tech–Google has employed a former top-level marketing executive to head the Glass team. In a post to Google Glass’ Google+ page, …