All Posts Tagged Tag: ‘Marketing’

Google Adds Cross-Device Measurement To DoubleClick

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google. Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads. Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across …

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Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

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How To Use Twitter’s New Partner Marketplace To Find Help For Your Business

Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyond”. What products do you currently use to get more out of Twitter? Let us know in the comments. Twitter already had its Twitter Certified Program, which it launched back in 2012. The goal of that was to …

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Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low number of brands are actually making use of it. Based on various studies, however, that will change as more wise up to what Facebook’s visual social network has to offer. Why aren’t more brands …

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Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in the comments. A recent report from Social Media Examiner finds that while it’s about on par with YouTube, Google+, and …

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Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics. Typically, those building websites have to set up the code themselves to get all …

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Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights. “The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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