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Apple Cans Scott Forstall Over Maps, Retail Chief Out As Well

Apple Cans Scott Forstall Over Maps, Retail Chief Out As Well

By Josh Wolford October 30, 2012

Apple announced a big company-wide reorganization at the upper level late Monday. The shakeup saw the company let go of two execs – Scott Forstall and John Browett, and it also saw others given more responsibilities in Cupertino. “Apple today …

Ghostbusters Teach Management Ghostbusters Teach Management
By · January 31, 2012

I’m going to be up front with you. I’m a huge fan of Ghostbusters. I fell in love with its humor and creature design. It introduced me to the genius of Bill Murray. Today, it has introduced one more thing …

Business
Stop Shoving Social Media Down My Throat Stop Shoving Social Media Down My Throat
By · May 23, 2011 · 1 Comment

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  This is a philosophy …

Business
The ROI of Employees The ROI of Employees
By · April 14, 2011

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made …

Business
Should Your Employer Have Access to Your Facebook Account?
By · February 21, 2011 · 43 Comments

privacyrisksfacebookYesterday, I read a report in the American magazine The Atlantic which asked the question

Social Media
Which Parts of Your Company Should Be Listening to Social Media
By · January 13, 2011

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

Social Media
7 Tips For Improving Your Business in 2011
By · December 17, 2010 · 1 Comment

Holy cow! 2011 is right around the corner. This is the time when entrepreneur’s thoughts (aside from those focused on preparing for the holidays, of course) turn towards growing or changing their businesses in the New Year.

Smart. Because unless you want to be exactly where you are now, doing exactly what you’re doing today, you need to do something different. Otherwise, you’re guilty of insanity. And, to paraphrase the great ski film maker, Warren Miller, “…you’ll be one year older when you do.”

Business
Noteworthy Videos
The Need for a Flexible Employee Social Media Policy
By · December 6, 2010
Social Media
How Can Business Owners and CEOs Keep Up in the Digital Age?
By · November 10, 2010

How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies simply don’t have the resources to jump right into every …

Search
In The Newsletter
Is Talking Bad About the Boss on Facebook Grounds for Termination?
By · November 9, 2010 · 1

If the U.S. Army isn’t that strict about what its soldiers can say on social media channels (as long as no lives are on the line), then perhaps you should be a little lenient with your employees too. At least …

LinkedIn Recruiter Gets New Search Filter Features
By · August 30, 2010

LinkedIn has launched new search filter features for LinkedIn Recruiter. The company has taken advanced search and refinement filters that have been available, and added them to some new places.

Opera CEO Steps Down, Immediately Replaced
By · January 5, 2010

Jon von Tetzchner has stepped down as CEO of Opera, though he will remain with the company full-time in a "strategic and independent" capacity. Opera has appointed Lars Boilesen to take his place as CEO.

A Few Guidelines for Drafting Social Media Guidelines
By · November 20, 2009 · 4

For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.

Google Health Testing With Cleveland Clinic
By · February 21, 2008

The Google Health project received new life as news of an initiative with one of the country’s leading hospitals emerged.

Search Engine Vanity Percentages
By · December 18, 2007

In case you haven’t noticed, I’m a little obsessed with online reputation management. :-)

Advice for Reputation & Brand Management
By · December 13, 2007

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW:

Reputation Management Advice

SES – Automated PPC Bid Management
By · December 6, 2007
PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage.

But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

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