WebProNews

A Few Guidelines for Drafting Social Media Guidelines

For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.

Google Health Testing With Cleveland Clinic

The Google Health project received new life as news of an initiative with one of the country's leading hospitals emerged.

Search Engine Vanity Percentages

In case you haven’t noticed, I’m a little obsessed with online reputation management.

Advice for Reputation & Brand Management

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW: Reputation Management Advice

SES - Automated PPC Bid Management

PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage. But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors. Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Reputation Management & Legal Threats

When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.

WebTrends CMO Departs

Nov 1st I reported about the management shakeup at Webtrends. The I did a follow-up after talking to several employees of Webtrends regarding these changes.

Google Centralizing AdSense Management

Instead of generating and copy/pasting new code with each color or channel change for an ad unit, the AdSense team has rolled out a better way to do this.

Powerset Exec Shuffle Looks Like Comedy Sketch

In “Monty Python and the Holy Grail,” the Black Knight always gets a laugh by claiming that the loss of both his arms is “just a flesh wound.”  Now Powerset’s COO has left the company, its CEO is changing roles, and it, too, claims to be okay.

eBay Buys Auction Management Software, Site

“German engineering” is often a selling point in and of itself.  And so I have to wonder how many times that phrase came up while eBay was in the process of acquiring ViA-Online GmbH, a German auction management software company.