I’m going to be up front with you. I’m a huge fan of Ghostbusters. I fell in love with its humor and creature design. It introduced me to the genius of Bill Murray. Today, it has introduced one more thing …

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  This is a philosophy …

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made …

Yesterday, I read a report in the American magazine The Atlantic which asked the question

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

Holy cow! 2011 is right around the corner. This is the time when entrepreneur’s thoughts (aside from those focused on preparing for the holidays, of course) turn towards growing or changing their businesses in the New Year.

Smart. Because unless you want to be exactly where you are now, doing exactly what you’re doing today, you need to do something different. Otherwise, you’re guilty of insanity. And, to paraphrase the great ski film maker, Warren Miller, “…you’ll be one year older when you do.”

How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies simply don’t have the resources to jump right into every …

If the U.S. Army isn’t that strict about what its soldiers can say on social media channels (as long as no lives are on the line), then perhaps you should be a little lenient with your employees too. At least …

LinkedIn has launched new search filter features for LinkedIn Recruiter. The company has taken advanced search and refinement filters that have been available, and added them to some new places.

Jon von Tetzchner has stepped down as CEO of Opera, though he will remain with the company full-time in a "strategic and independent" capacity. Opera has appointed Lars Boilesen to take his place as CEO.

For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.