Multitasking Myth Bad for Business

Lots of us get caught up in trying to multitask everyday. The term has become very commonplace. People even brag about their ability to multitask. But, many business leaders are starting to realize that our minds don’t really “multitask” the…

LinkedIn Blows Other Social Networks Out Of The Water For Recruiting [Report]

Bullhorn Reach released a new “Social Recruiting Activity Report,” finding that LinkedIn rules the roost in terms of social networks most used by employers for recruiting purposes. Not a huge surprise, given the nature of LinkedIn. The firm measured LinkedIn,…

Ghostbusters Teach Management

I’m going to be up front with you. I’m a huge fan of Ghostbusters. I fell in love with its humor and creature design. It introduced me to the genius of Bill Murray. Today, it has introduced one more thing…

Stop Shoving Social Media Down My Throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company.  This is a philosophy…

The ROI of Employees

Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made…

Should Your Employer Have Access to Your Facebook Account?

privacyrisksfacebookYesterday, I read a report in the American magazine The Atlantic which asked the question

Which Parts of Your Company Should Be Listening to Social Media

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

7 Tips For Improving Your Business in 2011

Holy cow! 2011 is right around the corner. This is the time when entrepreneur’s thoughts (aside from those focused on preparing for the holidays, of course) turn towards growing or changing their businesses in the New Year.

Smart. Because unless you want to be exactly where you are now, doing exactly what you’re doing today, you need to do something different. Otherwise, you’re guilty of insanity. And, to paraphrase the great ski film maker, Warren Miller, “…you’ll be one year older when you do.”

The Need for a Flexible Employee Social Media Policy
More WebProNews Videos How strict are you when it comes to employee social media use? Have you taken the time to develop a social media policy? Guidelines for staff to follow?  Deb Schultz, a partner with the Altimeter Group shared…
How Can Business Owners and CEOs Keep Up in the Digital Age?

How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies simply don’t have the resources to jump right into every…