LinkedIn announced the launch of a new feature for its LinkedIn Recruiter “Talent Pipeline” tools, which lets you identify and engage with company followers right from Recruiter itself.

LinkedIn introduced Talent Pipeline back in April to make it easier for recruiters to stay organized. Here’s a rundown:

“On LinkedIn, tens of millions of members are now following companies that interest them,” says LinkedIn’s Parker Barrile. “Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.”

The feature will launch this month. Followers will be visible with an icon in Recruiter search results and profile pages. There is also a new search filter that lets you find Followers based on roles you’re trying to fill. You can add other search terms and filters like location.

“And since your Followers want to hear from you, they’re much more likely to respond when you contact them about a career opportunity,” says Barrile. “In fact, InMail response rates are 80% higher for Followers than non-Followers.”