Apple announced a big company-wide reorganization at the upper level late Monday. The shakeup saw the company let go of two execs – Scott Forstall and John Browett, and it also saw others given more responsibilities in Cupertino.

“Apple today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim,” said a press release.

Apple doesn’t giver any additional information on what led to Forstall’s ousting. But the mobile software head and 15-year veteran of the company is said to have left due to a scuffle over Apple’s failed Maps product launch. The Wall Street Journal reports that Forstall was asked to exit his role after he refused to sign an apology for the problems with Apple’s recently-launched Maps product. The New York Times also says that this incident was the catalyst for his departure, but also adds that tensions had been brewing for some time.

Apple also ousted newer hire John Browett, saying “a search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook.”

One of the big stories from this management shakeup is the rise of Jony Ive. As part of the stated changes, Ive will now head all of Apple’s product design.

Here’s what Apple had to say in a press release:

“Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.”

You probably know Ive best from his role as product walkthrough guy in all of those Apple videos you see for various new products (recently the iPhone 5 and the iPad mini).

Others like Eddy Cue, Craig Federighi, and Bob Mansfield will also take on bigger roles.