All Posts Tagged Tag: ‘IAB’

IAB: Mobile Ad Market Was $5.3 Billion Last Year

The Interactive Advertising Bureau and the IHS Screen Digest have sized up the mobile ad market, and have concluded that it was valued at $5.3 billion in 2011. By region, it breaks down like this: North America 31.4%; Europe 25.9%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%. “As mobile accelerates its global footprint, it is vital that …

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IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter …

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IAB Reveals New Video Ad Standards Update

The Interactive Advertising Bureau (IAB) made a couple of noteworthy announcements today. The first is release of an update to its in-stream video ad standards; the second, the kickoff of a “Rising Stars” video competition devoted to digital video. “The ‘IAB Video Suite’ is [a] new and updated specification designed to deliver a variety of enhanced video advertising experiences while …

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Premium Ads Drive Brand Awareness According To Microsoft

You may have noticed some Web sites these days are using premium ads that encourage user interaction or have dynamic animations. It would seem like advertisers would jump on board using this new kind of ad. As it turns out though, there seems to be some hesitation on the part of advertisers to buy into these more expensive premium ads. …

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IAB Catches Up with Larger Display Ad Units

Since 2009 leading brand publishing representatives for the Online Publishers Association (OPA) have been requesting larger digital ad portfolio units and the Interactive Advertising Bureau (IAB), a corporate juggernaut consisting of over 500 top notch media and technology firms and recognized for selling 86% of online advertising in the United States, has finally decided to meet the demand despite showing …

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