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IAB Articles

Milestone Said to Be Reached in War on Click Fraud
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The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.

These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

7 Behavioral Targeting Privacy Principles
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Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

IAB Gets New Chair, Vice Chair

The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected Chairman and Founder of 24/7 Real Media as Chairman. In addition, Neil Ashe, President of CBS Interactive was elected Vice Chairman.

The organization is comprised of over 375 media and tech companies, who are responsible for 86% of online advertising in the US. It’s core objectives are to:

IAB Announces Guidelines for In-Game Ad Standards
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The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:

Online Ads Contribute $300 Billion To U.S. Economy
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Online advertising contributes $300 billion to the U.S. economy, according to a new study by the Interactive Advertising Bureau.

The ad supported Internet accounts for 2.1 percent of the total U.S. gross domestic product. It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with Internet-related jobs.

US Online Ad Revenue at $5.5 Billion in Q1
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Internet advertising revenues in the US reached $5.5 billion for the first quarter. This is according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This is a 5% decline from a year ago.

IAB Releases Social Advertising Best Practices
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The Interactive Advertising Bureau has released some new guidelines for social advertising best practices. The organization aims to define key elements of social advertising and showcase best practices for consumer control and privacy.

The document, which can be found here, includes:

Mobile Advertising Booming in Britain

Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.

The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million. 

IAB Rolls Out Click Measurement Guidelines
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The Interactive Advertising Bureau (IAB) announced today the release of its Click Measurement Guidelines aimed at establishing accurate buying and selling of cost-per-click advertising.

The guidelines are supported by key industry stakeholders, provide a strong framework for identifying and discarding fraudulent clicks.

The Click Measurement Guidelines:

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories – social media sites, blogs, and widgets & social apps.

Advertising And Social Media

In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week. 

Moderator:
Randall Rothenberg, President and CEO, IAB

Social Network Users Seek Relevant Ads

Close to a third (31%) of social networking users dislike constant requests to join groups and download applications, according to new research from the Internet Advertising Bureau.

However, the study of nearly 2000 Internet users found that 28 percent of people would be happy to join a group if they were offered exclusive content or something relevant and free, while 37 percent would join a group if there is a genuine interest in what is being offered.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

Online Ad Revenue Up 10.6%
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Internet advertising revenues in the U.S. remain solid, reaching $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Overall 2008 revenues totaled a record $23.4 billion, surpassing 2007’s record of $21.2 billion by $2.2 billion or 10.6 percent.

Companies Collaborate to Define Clicks
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Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

Online Advertising in Australia Grows 27% in 2008
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Online Advertising in Australia hasn’t been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

Advertising Groups To Develop Privacy Guidelines For Online Behavioral Ads

Four major marketing and advertising industry associations have announced they are working to develop enhanced self-regulatory principles for online behavioral advertising with the goal of addressing privacy concerns and increasing consumer’s trust in how online information is collected and used.

Those associations involved include the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).

Online Advertising Slowing, But Still Growing!
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Online advertising growth is set to slow into single digits for the first time in 2009 according to eMarketer’s revised projections.

eMarketer is basing its projections on the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data. It says online ad spending will reach 25.7 billion in 2009, which is 8.9 percent over the $23.6 billion that will be spent in 2008.

Previously eMarketer predicted in August that online ad spending would grow 14.5 percent in 2009.

Don’t Write Online Advertising’s Obituary Just Yet
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Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.

Internet Ad Market A Bull or Bear?
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Seems like it all just depends on how one spins it sometimes. The IAB and PricewaterhouseCoopers tout a bull market for online advertising in the first half of 2008. The Associated Press, though, describes a second quarter decline as the beginning of the end.

Of course economic pessimism is sort of en vogue these days.

IAB’s version goes this way: