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IAB Articles

Social Network Users Seek Relevant Ads

Close to a third (31%) of social networking users dislike constant requests to join groups and download applications, according to new research from the Internet Advertising Bureau.

However, the study of nearly 2000 Internet users found that 28 percent of people would be happy to join a group if they were offered exclusive content or something relevant and free, while 37 percent would join a group if there is a genuine interest in what is being offered.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

Online Ad Revenue Up 10.6%
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Internet advertising revenues in the U.S. remain solid, reaching $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Overall 2008 revenues totaled a record $23.4 billion, surpassing 2007′s record of $21.2 billion by $2.2 billion or 10.6 percent.

Companies Collaborate to Define Clicks
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Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

Online Advertising in Australia Grows 27% in 2008
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Online Advertising in Australia hasn’t been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

Advertising Groups To Develop Privacy Guidelines For Online Behavioral Ads

Four major marketing and advertising industry associations have announced they are working to develop enhanced self-regulatory principles for online behavioral advertising with the goal of addressing privacy concerns and increasing consumer’s trust in how online information is collected and used.

Those associations involved include the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).

Online Advertising Slowing, But Still Growing!
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Online advertising growth is set to slow into single digits for the first time in 2009 according to eMarketer’s revised projections.

eMarketer is basing its projections on the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data. It says online ad spending will reach 25.7 billion in 2009, which is 8.9 percent over the $23.6 billion that will be spent in 2008.

Previously eMarketer predicted in August that online ad spending would grow 14.5 percent in 2009.

Don’t Write Online Advertising’s Obituary Just Yet
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Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.

Internet Ad Market A Bull or Bear?
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Seems like it all just depends on how one spins it sometimes. The IAB and PricewaterhouseCoopers tout a bull market for online advertising in the first half of 2008. The Associated Press, though, describes a second quarter decline as the beginning of the end.

Of course economic pessimism is sort of en vogue these days.

IAB’s version goes this way:

U.S. Online Advertising Up 15.2%
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U.S. Internet advertising revenues for the first half of 2008 were $11.5 billion, reaching another half -year record that represents a 15.2 percent increase over the first half of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The second quarter of  ’08 was up 12.8 percent over the same period in 2007 and showed a small decline of 0.3 percent from the first quarter.

Online Ad Spend In The UK Up 21%

Internet advertising expenditures in Britain grew to $2.95 billion (1.68 billion pounds) in the first half of 2008, a 21 percent increase year-on-year, according to the Internet Advertising Bureau (IAB).

Marketers showed overwhelming confidence in online advertising at a time when all major advertising mediums experienced declines in expenditure.  The total advertising market was down 0.7 percent year-on-year, during the first six months of 2008. Without the Internet’s growth the advertising market would have experienced a 4.6 percent decline.

IAB Reaches Out To Small Online Publishers

The Interactive Advertising Bureau (IAB) has created a new category of membership for small online publishers as part of an effort to help them prevent adverse state and Federal regulations that could harm the publisher’s ability to carry or sell advertising.

Internet Advertising Doing Quite Well

Internet advertising revenues reached a total of $21.2 billion last year! That’s billion.

That is according to IAB, who published PricewaterhouseCoopers’ Internet Advertising Report earlier this month. That is also 26% higher than the previous year.

Online Ad Spend In The UK To Surpass TV
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The Internet will surpass television as the largest advertising medium in Britain by the end of 2009, according to a report from the Internet Advertising Bureau (IAB), Pricewaterhouse Coopers and the World Advertising Research Centre.

The report says that Britain has the most developed online advertising market in the world and was worth $5.6 billion in 2007.

Online Ad Revenue Hits $21 Billion
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Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

UK Online Advertising Reaches $2.6 Billion

UK online advertising spending reached $2.6 billion in the first half of 2007, up from $1.83 billion in the first half of 2006, according to the Internet Advertising Bureau UK.

Google’s Cut? Forty Percent, Baby

Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.

 

Bear Stearns Bullish, Says GOOG To $700

So shares of Google are tickling the underbelly of $600. Big deal. Wait ’til next year, when trading puts a seven in front of those double-zeroes.

Internet Ad Revenues Hit $4.9 Billion

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising revenues hit a record high of $4.9 billion for the first quarter of 2007.

IAB: $16.9B Ad Revenue Online In 2006
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Full year online advertising spending in 2006 brushed against the underside of $17 billion, and ended up 35 percent higher than 2005′s annual revenue.