All Posts Tagged Tag: ‘Google shopping’

Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product …

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Google Shopping Express Launches Overnight Delivery

Google announced on Tuesday that Google Shopping Express is bringing overnight delivery to Northern California (from Fresno and Porterville in the south to Eureka and Crescent City in the north). The new overnight service is available immediately in East Bay cities including Berkeley, Concord, Danville, Dublin, Fremont, Oakland, Pleasanton, Richmond, Walnut Creek, etc. It will be rolling it out to …

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Google Shopping Results Now Rank Products On Some Queries

It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy Blog (via Search Engine Land) points this out, looking at queries for “coffee grinders” and “best coffee grinders”. If you …

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Google Acquires Retail Solution Makers RangeSpan

Google has acquired RangeSpan, a company that made solutions to get the right products from suppliers to the right retailers. Here it is explained: Here’s a demo of its search: A message on the RangeSpan site says: We are very happy to announce that Rangespan is joining Google. We will continue to work on services for shoppers and retailers at …

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Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from scratch by creating a …

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Google Announces New Enforcement For Google Shopping Unique Product Identifier Requirements

Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Google said it was improving support for merchant-defined multipacks. The feed specification clarified how multipack products should be submitted. As it moved toward high-resolution displays, Google also started recommending higher-quality images with at least 800 pixels in height and width. For products like custom goods, …

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Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite. Google says clients should reach out to their account managers for access. Google first announced Shopping Campaigns, a new …

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AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign support. Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format …

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Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords. “We received great feedback from advertisers so far, who say …

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Consumer Watchdog Complains About Google Again

Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls the way Google displays results from Google Shopping “deceptive and unfair”. “The way that the Internet giant is featuring results …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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