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Google shopping Articles

Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers
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Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Breaking Bad Costumes Will Be Everywhere This Halloween, Google Confirms It Breaking Bad Costumes Will Be Everywhere This Halloween, Google Confirms It
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Google has just confirmed what we already know to be true. There are going to be sooo many Breaking Bad-themed costumes this Halloween. Google shopping has just released their list of top trending costume searches, and “Breaking Bad costume” takes …

Google Adds Local To Google Shopping, Product Listing Ads Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When …

Google Shopping Express Expanded To More Customers Google Shopping Express Expanded To More Customers
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Google launched Google Shopping Express in March with a small test in San Francisco. Today, the company announced that it is being expanded to everyone in the Bay Area. Google Shopping Express is a local delivery service that allows shoppers …

Google Starts Enforcing New Shopping Feed Specifications Google Starts Enforcing New Shopping Feed Specifications
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Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed …

Here Are Google’s Top 20 PLA Advertisers Here Are Google’s Top 20 PLA Advertisers
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AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for …

Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking …

Looks Like Google Is Showing Shopping Results Less These Days Looks Like Google Is Showing Shopping Results Less These Days

Searchmetrics has put out a white paper analyzing Google’s use of Universal Search results for its various vertical offerings, finding a “dramatic reduction” in the number and proportion of shopping integrations displayed in results during 2012. The reduction, according to …

Google Shopping Express Launches with Small Test in San Francisco Google Shopping Express Launches with Small Test in San Francisco
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After rumors that Google was planning on launching an Amazon Prime competitor that would offer same-day delivery on a wide range of products, Google has done just that – in a small pilot test. Google Shopping Express, as it’s called, …

Is Google Launching An Amazon Prime Competitor? Is Google Launching An Amazon Prime Competitor?

Full disclosure: I love Amazon Prime, and I’ve been a faithful subscriber for the past three years. That being said, there’s definitely some room for competition. eBay already provides some in the form of eBay Now, but Google may be …

Google Shopping Rolls Out In More Countries Google Shopping Rolls Out In More Countries
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Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on …

Google Acquires Channel Intelligence To Improve Shopping Experience Google Acquires Channel Intelligence To Improve Shopping Experience

Update: We’ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence …

Bing About To Get Google-Like Product Listing Ads [Exclusive] Bing About To Get Google-Like Product Listing Ads [Exclusive]
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Google May Soon Get Better For B2B Sales Google May Soon Get Better For B2B Sales
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Google may soon become a better tool for businesses who sell products for other businesses. Google has a new product in beta called Google Shopping For Suppliers, which is essentially a B2B version of Google Shopping. Do you think the …

Another Great Report For Google Product Listing Ads Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …

Adobe: Google PLA Spend Nearly The Size Of Yahoo-Bing Spend (US) Adobe: Google PLA Spend Nearly The Size Of Yahoo-Bing Spend (US)

Kenshoo recently released some research about Google’s Product Listing Ads (PLAs), the ads that power Google Shopping. The report indicated that PLAs are more effective than text ads, with higher return on ad spend, clickthrough rates, and conversion rates and …

Google PLAs Proving Way More Effective Than Text Ads Google PLAs Proving Way More Effective Than Text Ads
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Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …

Former Googler Talks About Google’s Changes And Controversies Former Googler Talks About Google’s Changes And Controversies
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Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing …

Google Shopping Gets Some Year-End Lists Too Google Shopping Gets Some Year-End Lists Too

Google updated its Zeitgeist site today, showing the top search trends of the year in a variety of countries and across a variety of different categories. Google also put out some year-end lists for Google Shopping, looking at “some of …

Google Shopping Service Will No Longer Be Available In China Google Shopping Service Will No Longer Be Available In China

Google is shutting down its shopping search offering in China, effective today. The announcement came in a blog post from the company. Here’s the post (via TechCrunch) from Google vice president of product Sameer Samat (as translated by Google Translate): …

Google Is Giving Credit To Merchants To Use Google Shopping Google Is Giving Credit To Merchants To Use Google Shopping
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Google announced that it is offering promotional credit to merchants in Australia, Japan, Brazil, Italy, France, The Netherlands, The UK, Germany, and Switzerland to make the transition to Google Shopping as it rolls out to these countries. Merchants in said …