Quantcast
 
Google Announces New Enforcement For Google Shopping Unique Product Identifier Requirements

Google Announces New Enforcement For Google Shopping Unique Product Identifier Requirements

By Chris Crum March 7, 2014

Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Google said it was improving support for merchant-defined multipacks. The feed specification clarified how multipack products should be submitted. As it moved toward high-resolution displays, …

Google Adds Trusted Stores To Ratings In AdWords Google Adds Trusted Stores To Ratings In AdWords
· 3 Comments

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and …

Here's What You Can Now Do With Google Shopping Here's What You Can Now Do With Google Shopping
· 1 Comment

Google has launched some new features for Google Shopping, including some tweaks to the browsing experience, a new Shortlists feature and 360° product views. When it comes to browsing, users can now preview details like sizes, colors, descriptions and availability …

Etsy Starts Taking Translation Seriously Etsy Starts Taking Translation Seriously
· 15 Comments

Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language …

Google Expands Shopping, Trusted Stores Google Expands Shopping, Trusted Stores
· 1 Comment

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Google Launches New PLA Campaign Type Google Launches New PLA Campaign Type
· 1 Comment

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …

Google Tweaks Mobile PLA Ad Unit Google Tweaks Mobile PLA Ad Unit
· 1 Comment

Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Breaking Bad Costumes Will Be Everywhere This Year Breaking Bad Costumes Will Be Everywhere This Year
· 3 Comments

Google has just confirmed what we already know to be true. There are going to be sooo many Breaking Bad-themed costumes this Halloween. Google shopping has just released their list of top trending costume searches, and “Breaking Bad costume” takes …

Google Adds Local To Google Shopping Google Adds Local To Google Shopping

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When …

Google Shopping Express Expanded To More Customers Google Shopping Express Expanded To More Customers
· 1

Google launched Google Shopping Express in March with a small test in San Francisco. Today, the company announced that it is being expanded to everyone in the Bay Area. Google Shopping Express is a local delivery service that allows shoppers …

Google Starts Enforcing New Shopping Feed Changes Google Starts Enforcing New Shopping Feed Changes
· 1

Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed …

Here Are Google's Top 20 PLA Advertisers Here Are Google's Top 20 PLA Advertisers
· 1

AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for …

Google Shopping Webinar Covers Profit Maximization Google Shopping Webinar Covers Profit Maximization

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking …

Google Showing Shopping Results Less Google Showing Shopping Results Less

Searchmetrics has put out a white paper analyzing Google’s use of Universal Search results for its various vertical offerings, finding a “dramatic reduction” in the number and proportion of shopping integrations displayed in results during 2012. The reduction, according to …

Google Shopping Express Launches with Small Test Google Shopping Express Launches with Small Test
· 1

After rumors that Google was planning on launching an Amazon Prime competitor that would offer same-day delivery on a wide range of products, Google has done just that – in a small pilot test. Google Shopping Express, as it’s called, …

Is Google Launching An Amazon Prime Competitor? Is Google Launching An Amazon Prime Competitor?

Full disclosure: I love Amazon Prime, and I’ve been a faithful subscriber for the past three years. That being said, there’s definitely some room for competition. eBay already provides some in the form of eBay Now, but Google may be …

Google Shopping Rolls Out In More Countries Google Shopping Rolls Out In More Countries
· 2

Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on …