All Posts Tagged Tag: ‘Google shopping’

Google Updates Shopping Feed Specification, Product Taxonomy

Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a “richer” experience for those searching for products online as well as to simplify the process for merchants. Updates require merchants to change their current product data, and they’ll have until September 15 to do so. Here’s a list of …

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Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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It’s Now Easier To Become A Google Trusted Store

Google has made some changes to its Google Trusted Stores certification program that should make it easier for merchants to earn the badge, which can help earn the trust of people shopping from Google. About Google Trusted Stores Google first launched Trusted Stores back in the fall of 2011. Merchants were required to share data about shipments with Google to …

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Google Partners Gets Google Shopping Certification

Google recently announced the addition of a Google Shopping exam and certification to Google Partners. This is only available in the U.S. for now. Google said in a Google+ post: If you are an agency specializing in Merchant Center and Shopping campaign management, you can now get certified in AdWords by completing both the Shopping and AdWords Fundamentals exams. A …

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Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays.” Google recently announced the launch of impression share by device in the …

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Google Search Adds Mobile Black Friday Feature

Google announced the addition of a new Black Friday feature to Google Search on mobile devices. The company notes that a lot of people will be standing in line at stores using their phones this weekend, so this will cater to them. Users will be able to search for specific products on their phones (or tablets) and get more detailed …

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Google Expands Merchant Promotions

Back in 2012, Google launched Merchant Promotions, which enabled retailers in the United States show promotions alongside their Product Listing Ads on Google’s search results pages and on Google Shopping. Google announced this week that it is now expanding this offering to retailers in more countries. Now, retailers in the United Kingdom, Germany, France, Australia and India will be able …

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Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks like: Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into …

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Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns. You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss …

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Google Merchant Center Gets Shipping Configuration Tool

Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows users. “Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect …

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Google Adds Ratings To Product Listing Ads

Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites and users. “We believe …

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Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor. With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product …

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