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Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads

Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads

By Chris Crum June 11, 2013

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking …

Google Confirms Channel Intelligence Acquisition Google Confirms Channel Intelligence Acquisition

Update: We’ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, “We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence …

Bing About To Get Product Listing Ads Of Its Own Bing About To Get Product Listing Ads Of Its Own
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We spoke with David Pann, GM of Microsoft’s Search Network, and he tells us that we can expect Bing’s version of product listing ads sometime this year. This may raise a few eyebrows, considering Bing’s heavy campaigning against Google’s PLA-based …

Google Shopping Goes B2B For Suppliers Google Shopping Goes B2B For Suppliers
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Google may soon become a better tool for businesses who sell products for other businesses. Google has a new product in beta called Google Shopping For Suppliers, which is essentially a B2B version of Google Shopping. Do you think the …

Another Great Report For Google Product Listing Ads Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …

Google PLA Spend Nearly As Big As Yahoo-Bing Spend Google PLA Spend Nearly As Big As Yahoo-Bing Spend

Kenshoo recently released some research about Google’s Product Listing Ads (PLAs), the ads that power Google Shopping. The report indicated that PLAs are more effective than text ads, with higher return on ad spend, clickthrough rates, and conversion rates and …

Google PLAs Proving Way More Effective Than Text Ads Google PLAs Proving Way More Effective Than Text Ads
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Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well. Have you seen …

Noteworthy Videos
Former Googler Talks Google Changes, Controversies Former Googler Talks Google Changes, Controversies
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Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing …

Google Shopping Gets Some Year-End Lists Too Google Shopping Gets Some Year-End Lists Too

Google updated its Zeitgeist site today, showing the top search trends of the year in a variety of countries and across a variety of different categories. Google also put out some year-end lists for Google Shopping, looking at “some of …

Google Shuts Down Shopping In China Google Shuts Down Shopping In China

Google is shutting down its shopping search offering in China, effective today. The announcement came in a blog post from the company. Here’s the post (via TechCrunch) from Google vice president of product Sameer Samat (as translated by Google Translate): …

Google Gives Credit For Using Google Shopping Google Gives Credit For Using Google Shopping
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Google announced that it is offering promotional credit to merchants in Australia, Japan, Brazil, Italy, France, The Netherlands, The UK, Germany, and Switzerland to make the transition to Google Shopping as it rolls out to these countries. Merchants in said …

Bing Has A New "Scroogled" Video Bing Has A New "Scroogled" Video
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Bing keeps going on about this Scroogled thing. Now, they’ve put out a new video. Accompanying the video on the search engine’s blog is the following explanation: “Last week we launched the ‘Scroogled’ campaign to educate average people about what …

Is Bing Right About Google "Scroogling" You? Is Bing Right About Google "Scroogling" You?
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This week, Bing launched an attack campaign against Google, called “Don’t Get Scroogled“. It’s a dig at Google Shopping, the product of Google’s recent transition from the free-to-list product search offering to a paid inclusion, ad-based Google Shopping model. Bing …

Google Shopping Rolls Out to More Countries Google Shopping Rolls Out to More Countries
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Google announced this morning that it is now rolling out Google Shopping to more countries, after completing the transition in the U.S. on October 17. This, for those who haven’t kept up, is a move from a free “everyone can …

Google Shopping Gets Better For Online Businesses Google Shopping Gets Better For Online Businesses
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In October, Google completed its transition from the old Google Product Search to the new Google Shopping experience. This was a move to an all paid-inclusion model tied in to Google’s Product Listing ads, which show up in regular search …

Google Shopping Gets Your Friends Involved Google Shopping Gets Your Friends Involved

Google announced a couple of new features for Google Shopping today: the ability to read reviews from people you know, and the ability to share your reviews. “Now you can now easily see if someone you’ve connected with on Google …

Google Hides Shopping Results Day After Doodle Google Hides Shopping Results Day After Doodle

On Thursday, Google ran a doodle on its homepage celebrating Bram Stoker’s 165th birthday. If you clicked on the doodle, it took you to search results for the query “Bram Stoker Books”. We analyzed the search results page a bit …