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Google Gets Advertisers Ready For Shopping Campaign Upgrade

Google Gets Advertisers Ready For Shopping Campaign Upgrade

By Chris Crum August 19, 2014

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …

Google Ranks Shopping Results On Some Queries Google Ranks Shopping Results On Some Queries

It appears that Google is now ranking products by their ratings in some Google Shopping results – the sponsored results that appear either at the top or on the right of the search results page. Jon Gregoire at CPC Strategy …

Google Acquires Retail Solution Makers RangeSpan Google Acquires Retail Solution Makers RangeSpan

Google has acquired RangeSpan, a company that made solutions to get the right products from suppliers to the right retailers. Here it is explained: Here’s a demo of its search: A message on the RangeSpan site says: We are very …

Google Shopping Campaigns Get New Upgrade Option Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are …

News On Google Shopping Unique Product Identifiers News On Google Shopping Unique Product Identifiers

Last summer, Google started enforcing its new unique product identifier feed specification for Google Shopping. Google said it was improving support for merchant-defined multipacks. The feed specification clarified how multipack products should be submitted. As it moved toward high-resolution displays, …

DoubleClick Search Gets Shopping Campaign Support DoubleClick Search Gets Shopping Campaign Support

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce …

AdWords API Gets Support For Shopping Campaigns AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign …

Google Launches Shopping Campaigns Worldwide Google Launches Shopping Campaigns Worldwide

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Consumer Watchdog Complains About Google Again Consumer Watchdog Complains About Google Again
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Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls …

Google Adds Trusted Stores To Ratings In AdWords Google Adds Trusted Stores To Ratings In AdWords
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Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and …

Here's What You Can Now Do With Google Shopping Here's What You Can Now Do With Google Shopping
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Google has launched some new features for Google Shopping, including some tweaks to the browsing experience, a new Shortlists feature and 360° product views. When it comes to browsing, users can now preview details like sizes, colors, descriptions and availability …

Etsy Starts Taking Translation Seriously Etsy Starts Taking Translation Seriously
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Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language …

Google Expands Shopping, Trusted Stores Google Expands Shopping, Trusted Stores
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Google Launches New PLA Campaign Type Google Launches New PLA Campaign Type
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The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …

Google Tweaks Mobile PLA Ad Unit Google Tweaks Mobile PLA Ad Unit
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Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly …

Breaking Bad Costumes Will Be Everywhere This Year Breaking Bad Costumes Will Be Everywhere This Year
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Google has just confirmed what we already know to be true. There are going to be sooo many Breaking Bad-themed costumes this Halloween. Google shopping has just released their list of top trending costume searches, and “Breaking Bad costume” takes …

Google Adds Local To Google Shopping Google Adds Local To Google Shopping

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When …