Update: Google has officially retired the Google Base search page. The company announces:
Google has launched a feature in Google Product Search for users to find merchants who have store locations. This means that people searching with Google Product Search will be able to get more information about the nearest store locations for a particular merchant.
Google has announced that they are now including relevant and "high quality" YouTube video reviews on product pages in Google Product Search.
"Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy," says Google Product Search Business Product Manager Paul Lee.
Google has introduced some new policies for marketplaces and aggregators on Google Product Search. They have also introduced multi-client accounts to help aggregators and marketplaces manage feeds for multiple sellers under a single account.
It's likely to be a little while before Christmas traffic statistics start rolling in, but even without those numbers, it's safe to state that Google Product Search is becoming more popular. A measurement of growth extending through November has the service putting its rivals to shame.
Google has been pretty good about providing holidays tips lately. They've discussed ways of getting found in Google Product Search easier, and they have continued with this theme in a new blog post on the Official Google Base Blog.
Last week, we looked at ways you can use Google to boost your clicks and conversions for the holiday season. One tip we discussed was submitting your products by data feed to Google Product Search.
We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it's time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.