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Is Google Shopping Good For Your Business?

Is Google Shopping Good For Your Business?

By Chris Crum September 29, 2012 | 55 Comments

Google Product Search officially becomes Google Shopping starting in October (which begins Monday), as Google completes the transition it announced in May. This means Google will move to a full paid inclusion model for product results. Merchants will no longer …

Sparkbuy Becomes Part of Google Sparkbuy Becomes Part of Google

Google has acquired Sparkbuy, a laptop and TV comparison shopping site, for an undisclosed sum. Sparkbuy, which never even emerged from beta status, has discontinued operation as a site, but the three people who ran it will now be working …

Google Moves To Flesh Out Product Data

Smart consumers tend to want as much product information as possible, and many people delay purchases when a certain statistic isn’t available (who wants to buy a TV when there’s a chance its cord won’t reach the nearest outlet?).  So this weekend, Google revisited a deal that means shoppers will get more (and more accurate) details.

Google and Edgenet first announced an arrangement back in October.  Edgenet, a "product content collection service," was to supply Google with info provided by manufacturers in order to improve Google Product Search.

Google Calls Upon Retailers to List Inventory
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Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about what they have in stock right from the web. 

Google Launches New Product Search Ad Format with Product Extensions
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Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.

Google Product Search for Mobile Showing When Items are in Stock
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Users of the mobile version of Google Product Search can now see if items are in stock at a local store from select retailers. These retailers include: Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm.

Google Ditches the Google Base Search Page
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Update: Google has officially retired the Google Base search page. The company announces:

Google Adds Store Locator Feature to Product Search

Google has launched a feature in Google Product Search for users to find merchants who have store locations. This means that people searching with Google Product Search will be able to get more information about the nearest store locations for a particular merchant.

Add Video Reviews to Google Product Pages
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Google has announced that they are now including relevant and "high quality" YouTube video reviews on product pages in Google Product Search.

"Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy," says Google Product Search Business Product Manager Paul Lee.

Google Introduces Multi-Client Accounts for Product Search
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Google has introduced some new policies for marketplaces and aggregators on Google Product Search. They have also introduced multi-client accounts to help aggregators and marketplaces manage feeds for multiple sellers under a single account.

Google Product Search Growing Quickly
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It’s likely to be a little while before Christmas traffic statistics start rolling in, but even without those numbers, it’s safe to state that Google Product Search is becoming more popular.  A measurement of growth extending through November has the service putting its rivals to shame.

Five Ways To Boost Google Product Search Sales
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Google has been pretty good about providing holidays tips lately. They’ve discussed ways of getting found in Google Product Search easier, and they have continued with this theme in a new blog post on the Official Google Base Blog.

Google Makes it Easier To Get Found in Product Search
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Last week, we looked at ways you can use Google to boost your clicks and conversions for the holiday season. One tip we discussed was submitting your products by data feed to Google Product Search.

Tips for Using Google to Get Holiday Clicks & Conversions
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We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.